I recently took a 3 week trip to the US and was reviewing whether to look for a low cost car park facility at the airport and have the hassle of leaving early to go to the park facility and then on my return having to call them to pick me up in a van, wait for it to arrive etc, you know the story, all the stuff you don’t need when you are tired after close to 24 hours of travel.
I decided to try the Air New Zealand Taxi service, which is one of our clients. They use our routing engine to determine the fastest route in time and distance and then allow you to select from 5 different transport options, from a shuttle to an executive car. They guarantee the fare, which you pay up front and even give you airpoints.
One of the things you often worry about with taxis is whether they will arrive on time and of course being an Air NZ service, they not only link your service to your flights, but they they guarantee that if your transport hasn’t arrived within 15 minutes of the booked time they will provide you with a replacement vehicle AND a full refund. That’s confidence in their own service!
I booked them for the return trip as well and this gave me extra confidence when my flight from Denver to Los Angeles broke down, that Air New Zealand Taxis would know if I ended up having to catch a later flight having missed the one I was scheduled for. It was also nice arriving back home in Auckland and seeing a driver waiting there with my name on a sign.
I’ll be using this service again and am happy to recommend it both because they are a valued client, but more importantly because it is a great service. You know what you are getting, you know the cost up front and they deliver on their promise. On top of that, of course you are supporting New Zealand businesses and saving time and money.
Btw, the site was developed by our friends at Bocapa.
We are exhibiting at the Franchise Expo in Auckland which runs on the 10th, 11th and 12th of August at the ASB Showgrounds in Auckland.
We will be demonstrating our new BIonaMAP application which has now been officially launched and from day one fully supports all of Australia and New Zealand.
BIonaMAP allows franchisors, franchise consultants, sales managers, service managers, distribution and the franchisee themselves to see what is going on in their business on a map. It allows you to create territories on a map on your browser, ask questions about your customers, prospects and analyse your business, viewing the results on a map without having to install any software.
It will allow you to download reports from your Accounting Software, Franchise Software, CRM and visualise what is going on in your business on a map. You can print off maps, publish aspects of the reports such as a query on a unique territory to a web page with custom controls and much more.
Features include being able to locate which territory a new prospect or customer belongs to. The ability to create territories using your mouse and snap them together so that noone gets missed out.
A powerful feature is the ability to query Department of Statistics Census data. If you know the demographic of the type of customer you are looking for, you can run queries and see the results on a map.
You can display your customers on the same map to see if what you think is your perfect customer demographic is in fact where you business is coming from.
There are so many features, you really need to come and visit us at the expo so we can discuss your unique business and how we can help.
A picture speaks a thousand words and can allow you to really understand what is going on in your business.
You can see more on the BIonaMAP website, but we would really love to speak with you in person about your business whether you are a consultant or business analyst looking to assist your clients, or you are a franchisor or startup, looking at how to really understand the growth opportunities for your business, how to create and manage fair and successful territories, we have a solution.
BIonaMAP is totally browser based and what we call Software as a Service. This means you can use it anywhere you have Internet access. No installation costs and you are in control of your data and how it is used. Please come and visit our stand at the Franchise Expo. If you do plan to visit, get a FREE EXPO PASS from this link. If you can’t make it, then please contact us on phone 09 966 8730 or email email@example.com and we will get back to you.
We have been getting a lot of companies come to us for geocoding services lately. What is geocoding? Essentially it is generating accurate coordinates for a location or street address.
This can be really important if the locations are used in a GPS based device and especially where routing or directions are involved. For example it is often not practical for vehicles to zigzag from one side of the road to another. It may be impossible because of median barriers, difficult because of heavy traffic, or the vehicle could be one that must stay on one side of the road, for example a rubbish truck. Another classic situation would be where the address is given as Corner of X and Y Streets. That could be any one of four or more corners, which could have significant implications on routing and another time waster for people on the road.
GeoSmart has driven most roads to sub half a meter accuracy which means that when we provide coordinates they will be on the correct side of the road. We have seen frequent examples of map providers who use source maps which are not spatially accurate, which can often result in the road being displaced to the point that both odd and even numbers are shown as being on the wrong side of the road.
We have a number of services on offer. We have API’s which allow an application to look up addresses using an auto-completer. This is particularly good for accounting software, CRM and other applications, allowing companies to get the full information correct first time, right into the application. We never cease to be amazed at how bad some companies record keeping of addresses is for their clients. This may not be a problem when the same person calls on them for years, but when change happens, it can become a major time waster, especially in a country with so many duplicate place names. Go to http://www.aamaps.co.nz and see how many instances of Queen Street there are just in Auckland City!
We have a geocode web service and also a Software as a Service (SaaS) application which allows you to upload a CSV file of addresses. It will resolve them including looking at incorrect spelling, vanity (e.g. where someone says Remuera, but technically they are in Newmarket) or incorrect suburbs and much more. The results include Post Code ane even Census data such as Mesh Block and the ability to export to GIS in MapInfo format.Results are ranked based on the result, for example if you look for 21A X Street and we don’t have 21A, but we do have 21 X Street, it will show as a sub 100% result and an explanation that we believe that result is correct. The same if a name is misspelled or perhaps it was entered as 21 X Street when it should have been 21 X Avenue.
The application also allows you to modify the location by moving an icon on the map yourself. For example a property may have multiple entrances, or the location may not even be on a street. It could be a building in a park, or a location within a large complex such as a hospital, university or shopping mall. We offer the flexibility of doing it yourself and being able to interpret it yourself according to your needs, without requiring GIS software or skills.
Having driven pretty much every road in New Zealand with our mapping car in most cases to sub 1 meter accuracy, we are able to offer a degree of quality not available anywhere else.
In addition to a very attractive pricing model, we are a local company in your time zone, we have developers that you can talk to and are very passionate about all things location.
To top it off, we are a wholly owned subsidiary of the New Zealand Automobile Association which is of course committed to New Zealand motorists and all revenues are retained in New Zealand.
Want to know more. Why not contact us and be pleasantly surprised about how easy it is to use and of course affordable.
P.S. We can offer the same services for Australia.
For a long time we have been encouraging our business partners to look at developing applications and devices to track elderly people, people with memory impaired conditions such as dementia, blind, autistic and others. There have been many challenges in this area because these devices are often a little on the bulky side and need daily charging due to the power constraints of batteries used for communications and GPS. Designing devices that are appealing such as bracelets, necklaces that people are prepared to wear has been a challenge. That development goes on and we hope that in the next year or so, we will see some success and demand from the market.
There is of course another huge market segment where mobiles are used. We are starting to see a number of applications like Pingbot, which we mentioned on our Facebook Page. This uses location based services including GPS to identify the location of a person’s mobile, with their permission of course. Effectively with Pingbot, the owner of the mobile has a secret word, effectively like a password that the user can share with those trusted people who may need to be able to find them. Obvious users would be children (most teenage children would not go anywhere without a mobile today), people with some form of disability, injury or medical risk, such as allergies or requiring medication, they may have forgotten to take with them. It could also be a social, sport or other reason for people to be able to find each other, such as a buddy finder environment. The idea of Pingbot is that all you need to do is send an SMS message with the secret word in order to find the location of that person.
GeoSmart has the web services and API’s to help developers create these types of solution in New Zealand and Australia. This includes highly accurate mapping, accurate turn by turn directions via the fastest route and services such as Reverse GeoCoding, which allows you to send a set of coordinates to our servers, which will return the nearest street address to that location.
These sorts of applications were difficult to market in the past because most people didn’t have mobiles with GPS. Today is a different story. It’s almost difficult to find a mobile in a retail store today that does not have GPS. We’d like to hear from developers who would like to help find that child that didn’t get home, the diabetic who went out without their insulin, or the blind person who has become disoriented. We offer a Developer Agreement for free and are local, in your time zone, with real people you can talk to about your application development.
There was a very good article on from eMarketer this month about the difficulties for online retailers in accessing, sharing and analysing information about their business. This is something we have found relates to all business, not just online. Business is all about numbers and understanding what your customers want and when. It doesn’t matter if you are a bricks and mortar retailer like the very successful Briscoes, a supermarket chain selling high volume for low margin or a company with a field sales or service workforce. Success comes down to being able to access quality information.
In retail the key information tends to be about stockturn, aged stock, shelf space, gross profit by product and category and so on. Retailers and department heads will have standard exception reports that arrive on their desks, daily, weekly and monthly and they will make their buying and promotional decisions based on these reports.
As per the table, research shows that often data is used for the key purposes of business as usual, but often it is only available to a few people and there is very little use made of information about who the customers are, where they come from, the context in which they do their shopping and much more.
GeoSmart’s BIonaMAP is a tool that can allow companies to visualise more information in a way that allows them to look strategically at location based information about their business. It might be a retail chain deciding where to place their next store, a loyalty program that wants to understand their customer demographics or a sales or divisional manager wanting to create fair and manageable sales territories.
By combining information from the Point of Sale system or the financials with a map, it becomes possible to cut through the clutter and see the big picture. BIonaMAP is a SaaS (Software as a Service) application. What that effectively means is that all you need in order to use it is a web browser and an Internet connection. You don’t need to install any software.
Now you can share information with whoever needs it, management,sales and marketing, business partners and suppliers. It might be about where your customers live or work, which ones use one of your products but not another. It might be customers within a certain distance from a store or using demographics to decide where best to place your next store. The potential is limited by your imagination and currently to within Australia and New Zealand. Effectively anything that has a location element to it and where data can be exported as a CSV file from your financials, CRM or other application can be interrogated within BIonaMAP.
Do you suffer from death by spreadsheet or wish you could see the big picture, large corporate, franchise or SME, we would like to talk to you about how to harness your business data and increase your productivity and profit.
Does this sound familiar to you? We talk to companies all the time who have problems with who to allocate a new customer or prospect to when they ring the sales or franchise company or call centre. Sales territories have always been a bit of a problem to deal with, but this will no longer be a problem for people who use GeoSmart’s new BIonaMAP business intelligence SaaS (Software as a Service) application.
Old school BAU (Business As Usual) is still the way most sales and service companies work. They pin a map on the wall, draw the territory on it with a sharpie pen and write the name on the map. There are always arguments over whether a territory includes both sides of the road, where the suburb boundaries are and don’t even start about what happens when you want to modify a territory.
If the call centre or people taking the calls don’t have access to the map when new customers ring, there can be major time wasting and potential for problems ensuring that the right person is dealing with the client quickly and professionally in order to secure new business. There are also issues over making sure the address is correct. There are a dozen Queen Streets in Auckland and we have heard plenty of stories about people driving up and down a road in the wrong suburb looking for a client they are meant to be meeting with. Then there are vanity suburbs like the person on Remuera Road who say they are in Remuera, but they are actually in Newmarket and knowing which numbers of the street belong in which territory. It is a problem that has been around for years.
This problem goes away with BIonaMAP and there are a number of ways that we can deal with it. Some companies are simply going to use a query on the BIonaMAP home page which effectively allows you to start entering the address, with an autocompleter allowing you to select from a drop down menu to get the right one. Some companies are going to integrate this function right into their accounting software, CRM or other business database application, which means that the full correct address with Post Code and correct suburb as well as the coordinates are recorded into the right fields.
What makes this different? Database applications on their own can deal with suburbs or post codes, but typically can not deal with spatial queries, i.e. in what territory or polygon does this belong to? The answer effectively will be one of the following:
- It belongs in Territory X.
- It appears in Territory X and overlapping Territory Y (e.g. a sales and a service territory)
- It doesn’t appear in any territory
BIonaMAP is available for New Zealand and Australia and has a host of location based business analytics capability. It is Software as a Service which means no software installation and it can be accessed by using a web browser. We also welcome inquiries from sales, service, franchise and other business consultants, resellers and systems integrators.
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