Smartphone Shoppers and Mobile Apps

There was an interesting article in the NZ Herald by Gill South and David Thomas this morning entitled ‘Get The Answers: Businesses can get on board with smartphone shoppers‘. It referenced the annual Mobile Life Study and quotes that this year 33% of Kiwis own smartphones, up from 24% last year, which is a massive increase in the region of 50%, but this year I think the growth will be much higher again.

The article talked about Location Based Services and mCommerce, both topics we frequently discuss and get involved with. It said that New Zealand already use advanced LBS services well ahead of most consumers around the world. This begs the question, what are you doing about it?

If you are in business in New Zealand (or Australia) I recommend you have a look through some of our blogs here about topics such as Proximity Based Marketing, Business intelligence and social networking as a starter, and then contact us. We have a wealth of experience in this area,all the underlying data you need and lots of business partners that can help you. We live and breath location, its who we are. We are local, in your time zone and have the best and most comprehensive data including maps, Points of Interest, routing, real time traffic and of course the important BIonaMAP which is now available and able to assist you in better understanding who your market is and where they live and play.

Location is the next big wave and we have invested in understanding it thoroughly.