GeoSmart Weblog

Just another WordPress.com weblog

We Are Excited About the Franchise Expo in Auckland

We are exhibiting at the Franchise Expo in Auckland which runs on the 10th, 11th and 12th of August at the ASB Showgrounds in Auckland.

We will be demonstrating our new BIonaMAP application which has now been officially launched and from day one fully supports all of Australia and New Zealand.

BIonaMAP allows franchisors, franchise consultants, sales managers, service managers, distribution and the franchisee themselves to see what is going on in their business on a map. It allows you to create territories on a map on your browser, ask questions about your customers, prospects and analyse your business, viewing the results on a map without having to install any software.

Which Territory Does An Address Belong To?

It will allow you to download reports from your Accounting Software, Franchise Software, CRM and visualise what is going on in your business on a map. You can print off maps, publish aspects of the reports such as a query on a unique territory to a web page with custom controls and much more.

Features include being able to locate which territory a new prospect or customer belongs to. The ability to create territories using your mouse and snap them together so that noone gets missed out.

A powerful feature is the ability to query Department of Statistics Census data. If you know the demographic of the type of customer you are looking for, you can run queries and see the results on a map.

You can display your customers on the same map to see if what you think is your perfect customer demographic is in fact where you business is coming from.

There are so many features, you really need to come and visit us at the expo so we can discuss your unique business and how we can help.

A picture speaks a thousand words and can allow you to really understand what is going on in your business.

You can see more on the BIonaMAP website, but we would really love to speak with you in person about your business whether you are a consultant or business analyst looking to assist your clients, or you are a franchisor or startup, looking at how to really understand the growth opportunities for your business, how to create and manage fair and successful territories, we have a solution.

BIonaMAP is totally browser based and what we call Software as a Service. This means you can use it anywhere you have Internet access. No installation costs and you are in control of your data and how it is used. Please come and visit our stand at the Franchise Expo. If you do plan to visit, get a FREE EXPO PASS from this link. If you can’t make it, then please contact us on phone 09 966 8730 or email info@geosmart.co.nz and we will get back to you.

July 23, 2012 Posted by | driving, education, Fleet Management, foursquare, Freight, ICT, navman, new zealand, Return On Delivery, Reverse Geocoding, Rugby World Cup, SaaS, school, Sport, Uncategorized | , , , , , , , , , , | Leave a comment

Whose territory does a new prospect belong to?

Does this sound familiar to you? We talk to companies all the time who have problems with who to allocate a new customer or prospect to when they ring the sales or franchise company or call centre. Sales territories have always been a bit of a problem to deal with, but this will no longer be a problem for people who use GeoSmart’s new BIonaMAP business intelligence SaaS (Software as a Service) application.

Old school BAU (Business As Usual) is still the way most sales and service companies work. They pin a map on the wall, draw the territory on it with a sharpie pen and write the name on the map. There are always arguments over whether a territory includes both sides of the road, where the suburb boundaries are and don’t even start about what happens when you want to modify a territory.

Queen Street

If the call centre or people taking the calls don’t have access to the map when new customers ring, there can be major time wasting and potential for problems ensuring that the right person is dealing with the client quickly and professionally in order to secure new business. There are also issues over making sure the address is correct. There are a dozen Queen Streets in Auckland and we have heard plenty of stories about people driving up and down a road in the wrong suburb looking for a client they are meant to be meeting with. Then there are vanity suburbs like the person on Remuera Road who say they are in Remuera, but they are actually in Newmarket and knowing which numbers of the street belong in which territory. It is a problem that has been around for years.

This problem goes away with BIonaMAP and there are a number of ways that we can deal with it. Some companies are simply going to use a query on the BIonaMAP home page which effectively allows you to start entering the address, with an autocompleter allowing you to select from a drop down menu to get the right one. Some companies are going to integrate this function right into their accounting software, CRM or other business database application, which means that the full correct address with Post Code and correct suburb as well as the coordinates are recorded into the right fields.

What makes this different? Database applications on their own can deal with suburbs or post codes, but typically can not deal with spatial queries, i.e. in what territory or polygon does this belong to? The answer effectively will be one of the following:

  • It belongs in Territory X.
  • It appears in Territory X and overlapping Territory Y (e.g. a sales and a service territory)
  • It doesn’t appear in any territory

If this is an issue that you have to grapple with in your business, why not contact us and ask us how BIonaMAP can help you?

BIonaMAP is available for New Zealand and Australia and has a host of location based business analytics capability. It is Software as a Service which means no software installation and it can be accessed by using a web browser. We also welcome inquiries from sales, service, franchise and other business consultants, resellers and systems integrators.

May 1, 2012 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, Distribution, geosmart, GIS, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, SaaS, Sales, sales territory, systems integrator, territory management, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Giving Location Based Business Intelligence to Middle Management

In the traditional corporate environment location based information about your business tends to come from the IT or GIS department. This tends to result in traditional reports based on historic requirements. They tend to be standard reports that you receive in the same way as you receive your financial reports. In New Zealand only large corporates even have access to GIS data. BAU (Business As Usual) means results as usual at best, but if someone else is working smarter, that means that they are likely to be taking business off yours.

Our BIonaMAP application changes that. There is no installation required and it is now simple for a Sales Manager, Service Manager, Product Manager, Marketing Manager and others to have access to what is going on in their business in ways they haven’t been able to before.

One of the most basic areas I have found in previous lives as a Sales Manager and as a Franchisor has been creating fair territories on a map. This traditionally involved buying a map, using a sharpie pen to create a territory and covering it in different colours of map pins. Of course as soon as you created a territory and needed to change it, it was start again and of course now your office wall is covered in holes. Now it is as simple as clicking with your mouse and your new territory has been created. Zoom in on the map to tidy it up so that you can split streets up to left and right if necessary and now you can start viewing what is going on in your business.

Understanding what is happening in a territory

Any information you have about your customers in a CRM, accounting software that you can export can now be viewed on the map and you can run queries about that data and view the results straight away on the map. Examples might be profitable customers, customers who haven’t bought anything in the last month, customers who buy one product but not another, prospects who use a competitors product. You can count results and compare territories with each other with ease. Why is one territory better than another?

I wish I had browser based software like this in the past, it is just so powerful and easy. What information would you like to unlock from your business? Find out more at www.bionamap.co.nz

April 22, 2012 Posted by | Business Analytics, Business Intelligence, Business Tools, Data Mining, GIS, new zealand maps, Sales, sales territory, Uncategorized | , , , , , , , , , | Leave a comment

Using Location in Loyalty Cards

Loyalty cards haven’t fundamentally changed the way they do business for many years. There are the fans and the people who actively look for deals, but most of the people we have spoken to recently have said that the time they realise there is an opportunity is when they are at the checkout and the cashier asks if they have their Fly Buys or whatever card. This obviously is not generating increased sales or revenue.

There are huge opportunities for loyalty cards to exploit location with the large number of people now using Smartphones fitted with GPS. Effectively a Smartphone application can therefore identify when a card holder is near a store or participating retailer and can potentially be offered a deal using push technology. We are hugely spoiled for choice these days as retailers flock near each other to try to win your business. For example, if you go to AA Maps and do a search for ‘Hardware Albany’ you will come up with 48 results! That’s a huge range of options in one area within around a 5km radius.

Albany Homes Owner Occupied 70% or Over

A large number of these retailers spend a lot of money on advertising in newspapers, magazines, letter box drops, eDm’s and much more. Many of them are involved in loyalty card programs which provide additional opportunities for targeted marketing. These are all very expensive media and the approach uses often sophisticated targetting using demographics tools, such as GeoSmart’s BIonaMap discussed in a number of our blogs such as this one using demographics for a lawn mowing franchise. By understanding what your target market is, you can identify the best place to locate your store and which areas are best for letter box marketing. Of course success requires that your target market is open to buy and looking for your product.

If a consumer is looking for a lawn mower and your mailer arrives in their letter box, there is the potential that they will visit your store, but how often do they buy lawn mowers and how often do they read your mail drop? The example illustrated here shows homes where the owner occupancy is 70% or greater, a perfect target for DIY sales using BIonaMAP from GeoSmart.

In coming blogs I will post examples of how a loyalty card smartphone application using GPS location could integrate with retail Point of Sale systems, inventory management and really understand what a customer is looking for, sending meaningful offers to consumers when they are looking for product and are in proximity. If you make things easy for customers and have a meaningful relationship with you, they will buy your products over your competitors products, but to effectively do that, you (your technology systems) really do need to understand who your customers are and what their needs and interests are. They want to give you their money and it isn’t necessarily about special pricing.

Where should you start? Probably by asking what your loyalty card company is doing about proximity based marketing and check ins (which we have discussed frequently on this blog). GeoSmart is keen to support local loyalty card companies and application developers and we are convinced that there are huge opportunities to really bring in serious retail profits and the opportunity to develop genuine loyalty relationships. Who wants an unfair advantage? If that’s you, why not contact us?

Feel free to ask questions here or to leave a comment. Bookmark this page for upcoming blogs on how a loyalty card company can use this technology to help their partners win more business.

September 19, 2011 Posted by | Business Analytics, Check Ins, geosmart, gps, new zealand, proximity based marketing, Retail, territory management, Uncategorized | , , , , , , , , , , , , , , , , , , , | Leave a comment

Franchise Territory Mapping Part 2 with Demographics

A couple of days ago I blogged about using our new territory mapping application. In a business to consumer environment a powerful component is understanding who your target customers are.

One franchise industry I talked about was lawn mowing. One of the features of our new application is that it integrates the Department of Statistics Census Mesh Blocks. A mesh block is the smallest geographical unit in New Zealand and Australia and these can be spatially interrogated on the basis of a number of key questions asked in the Census which typically occurs every five years.

Meshblocks can vary in size from zero population to around 500 people and the information contained can be very powerful for decision makers if you ask the right questions.

So lets stick with the lawn mowing example for a bit. What sort of people would pay someone else to mow their lawns. Now I’m not in that business, but here are some thoughts. I would start with people who are time poor and have a reasonably high household income. Home ownership might be another criteria.

Our application will allow you to do your own queries within the Census data and we can even provide you with a list of all the street addresses within a meshblock that you identify as being a good target for marketing, so you can do some smart target marketing.

If you know the target demographics for your franchise business, our application will make it easy for you to determine the size of the franchise territories.

I’ve created a little example here to illustrate. Here we have a hypothetical lawn mowing franchise territory on Auckland’s North Shore. Using the GeoSmart Census Query Tool I have looked for mesh blocks within the territory using actual 2006 NZ Department of Statistics data. I’m looking for low hanging fruit, i.e. a demographic that I think would be easy to sell lawn mowing services to and probably other services if appropriate such as landscaping and general garden maintenance. I queried looking for mesh blocks which have a combined annual household income above $85,000 and greater than 85% of dwellings are occupied by their owners.


Owner Occupied high household income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Would you agree that these mesh blocks would be a good area to target if I want to grow my business? So what next? Subscribe to this blog for more ideas, or bookmark it and come back for another look.

 

 

 

January 16, 2011 Posted by | Auckland, Australia, Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, proximity based marketing, ROI, SaaS, Sales, sales territory, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , | Leave a comment

Franchise Territory Mapping Part 1

A few days ago I blogged about a new application we are launching soon which will allow you to create business territories in a Software as a Service (SaaS) environment. The great thing about this is that it doesn’t require the installation of any software, all you need is a web browser and an account.

Location based business analytics usually requires expensive GIS software and people with GIS experience to operate. One of the concepts we are big on at GeoSmart Maps is providing access to this type of technology to any business people who need information, without requiring specialist skills. By providing solutions like this, Route2GO route optimisation and others in a browser environment all you really need is business expertise and the desire to improve business efficiency and profit.

The franchise industry is of course about location and often involves creating territories, which are then licensed to the franchisee. Key concerns about these territories is that they offer a viable business opportunity and are priced according to the potential earning capacity and customer base. The GeoSmart solution makes it easy to do this. First of all, creating a territory is as simple as clicking with your mouse to create a polygon covering the area of the territory. Territories can be ‘snapped’ to each other so that boundaries can align perfectly.

Where a territory comes with existing clients, they can be displayed on the map and an associated table can provide the ability to display a count of existing clients and related tabular information, which can contain any required information that can be uploaded from the accounting package, CRM or franchise software.

For example if it was a lawnmowing franchise, it could display and list each customer with their address, frequency of mowing, the dollar value per job, whether there payments are up to date, how the customer was acquired and how long they have been a client and so on. It might show the last date the client was serviced, or the next date that their lawn is due for mowing.

Within the application, Boolean queries can allow the franchisee or franchisor to visualise their clients on the web map based on the criteria in the tables. For example you could display all clients on the map that are due for mowing and use this to plan which clients to visit today. You could view the most profitable customers on a map.

You could view customers by acquisition method which could be valuable for marketing purposes, displaying all clients who responded to print advertising, letter box flyers or word of mouth recommendations. This could be analysed to identify not only what methods of marketing work,  differences by neighbourhood. It is amazing how visualising information on a map can highlight information that you may not notice when looking at reports and spreadsheets.

Franchise territory mapping can be a major asset to the franchise industry, helping people quickly and easily work on their business as well as in it. If this is of interest to you, please feel free to contact us and bookmark or subscribe to this blog where we will be providing more information on how to using territory mapping to improve your business.

January 12, 2011 Posted by | Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, ROI, route optimisation, Route2GO, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Business Territory Mapping

Mapping Sales Territories has always been a fundamental component in business, usually involving printed sheet maps, marker pens and perhaps map pins. You don’t want modify the territories because its a messy or painstaking job. It’s relatively one dimensional, you can’t show everything you want to be able to see, which limits the functionality and benefit you can achieve from it.

Territory management is of course very important and the map is only part of it. It allows you to delineate an area, usually to manage field workforces. It makes it easy for example if a potential client calls, to allocate resources to deal with an opportunity.

In the franchise business, the franchisee buys the rights to do business in a predefined area and the area has a value based partly on the land area, but really it is more about the number of potential clients in that area. Those clients might be other businesses, or it may be consumers. Of course the clients are then also categorised. For example if you are selling medical products for resale, your target clients are going to be pharmacies, medical practices etc. If you are offering lawn mowing or gardening services, your target market is consumers who can afford your services and perhaps are time poor.

GeoSmart is about to launch a SaaS web application which will allow you to not only create your business territories, but also to display existing potential clients, query population census demographic information from the New Zealand Department of Statistics and display that on the map and much more, as outlined in our end of year newsletter.This product will be available for New Zealand and Australia.

To learn more about this new application, please contact us or subscribe to this blog, where we will be exploring ways that you can analyse your business opportunities and results on a web map.

Creating Territories on a web map

January 10, 2011 Posted by | Auckland, Australia, Australia Maps, Delivery, Distribution, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, SaaS, Sales, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , | Leave a comment