Gamification, Sustainability and Feeding a Local Community
Designers Chacha Sikes and programmer Anselm Hook created an exciting online application during the Creative Currency hackathon in San Francisco recently. Called Lemonopoly, the concept is that people can locate lemon trees in their community on a map.
The idea is to involve the community is various ways. It may be to help people look after the trees, to be able to share the fruit with other people in the community or perhaps the opportunity for people to sell their lemons. This could work nicely here with organic fruit in conjunction with Giapo, who would of course pay for them in Giapo dollars that people can redeem for their wonderful ice creams and gelato.
A story in Springwise says “Users score points for their team when they add a tree to the map, add a tree that produces edible fruit, share lemons from a tree they own, offer to teach others how to aid lemon distribution and team up with a grocery willing to sell local fruit. ”
People can also win points by offering services such as picking and pruning, making marmalade etc.
This is a great way for people to be motivated to get more involved in their local community and the gamification aspects make it attractive, tying people in to the concept. We would love to support local initiatives in developing concepts like this using GeoSmart web map and development tools across New Zealand and Australia. We offer free Developer Agreements and flexible commercial models for developers. Something like this would make a brilliant mobile application supporting local communities.
Smartphone Shoppers and Mobile Apps
There was an interesting article in the NZ Herald by Gill South and David Thomas this morning entitled ‘Get The Answers: Businesses can get on board with smartphone shoppers‘. It referenced the annual Mobile Life Study and quotes that this year 33% of Kiwis own smartphones, up from 24% last year, which is a massive increase in the region of 50%, but this year I think the growth will be much higher again.
The article talked about Location Based Services and mCommerce, both topics we frequently discuss and get involved with. It said that New Zealand already use advanced LBS services well ahead of most consumers around the world. This begs the question, what are you doing about it?
If you are in business in New Zealand (or Australia) I recommend you have a look through some of our blogs here about topics such as Proximity Based Marketing, Business intelligence and social networking as a starter, and then contact us. We have a wealth of experience in this area,all the underlying data you need and lots of business partners that can help you. We live and breath location, its who we are. We are local, in your time zone and have the best and most comprehensive data including maps, Points of Interest, routing, real time traffic and of course the important BIonaMAP which is now available and able to assist you in better understanding who your market is and where they live and play.
Location is the next big wave and we have invested in understanding it thoroughly.
Route Optimisation Is Simple and Accessible
I’ve blogged about route optimisation many times recently. One recent blog talked about Fleet Management, our new BIonaMAP application and some other wonderful concepts, as ideas on how to save your business money and time and thereby increasing productivity and productivity.
I would like to break this down a little bit because there is a misconception out there that all of this technology requires spending lots of money and installing expensive equipment in your company vehicles. Let me break it down for you. There are some wonderful solutions out there, many of which are offered by our valued partners and they all have a purpose and fulfil business needs. Some business problems are complex and require complex solutions and some are simple and provide very quick return on investment.
So here is a simple problem. You have one or more vehicles which need to go out on the road and do several jobs. They may be regular runs, or they may be different each day. Let’s make it even simpler. Let’s break it down to one vehicle. You may have lots of vehicles, but let’s just look at one of them.
Here we have a merchandiser, who has to visit a number of supermarkets. One person has to visit 9 grocery stores, checking their stocks, managing the shelf placement, demonstrating new products, taking orders. As do many field sales people in New Zealand and Australia, their territory comprises of urban calls and calls out in the country and they spend a lot of their time driving.
The problem is that you can only fit so much time in a working day. You can have a pretty good idea of what order to do the jobs in, probably the order you always do them in. The other problem is that the price of petrol is going up, prices are coming down and your budget is going up. You need to get smarter.
Our Route2GO Lite application is a simple web service. There is no software to be installed, no set up fees and as Software as a Service you only pay for what you use. In this case person, who is a great sales person, spent 28 1/2 hours in the car, dead time between calls in order to make those essential visits. Route2GO worked out how she could do the same visits but spending only 22 hours in the car. Now she can either fit in more calls in the same amount of time or spend more time with each client enhancing the relationship, doing product knowledge training with their staff and increasing the average sales she generates from those clients, which reduces the pressure on her and her sales manager to get the results the company needs.
We also cut over 400km in driving distance from this sales trip. At even $1 per km that’s a lot of money going back to the bottom line.
So what do you need in order to achieve a result like this? A PC with a web browser. An account with GeoSmart and a little time. For this run which included 9 clients and returning to base with a pile of orders, the total cost to GeoSmart would have been $6.25. No hidden surprises, that’s it. This includes the fee for geocoding (generating coordinates for calculating the route) and the optimisation from the office, to the 9 stores and back to the office. Oh and the cost of a piece of paper if you want to print off the above map and route.
It really is that simple. If you want to know more, why not contact us? We’ll even do a couple of runs for you for free, preferably ones you have already done previously so you can get a genuine comparison as to whether it will work for you. This was a dramatic example, in some cases it might only save you a little, but if we could help you visit one or two more customers in a trip without increasing your fixed overheads, every trip, hat would that add up to over a year?
We have more information about route optimisation in our blogs, so why not have a scroll through and see if you can find an example that’s relevant to your business. In an upcoming blog I will explain in simple terms what route optimisation actually is and why we can do it better than you can drawing pictures on a map. The key point of this exercise is that you can achieve dramatic results without putting in any money upfront and without having to buy any technology you don’t already have. Route2GO is available for New Zealand and Australia.
Petrol Will Keep Going Up in Cost
You don’t need to be a rocket scientist to understand that petrol and diesel could well hit the highest prices ever this year. This is likely to have a significant impact in New Zealand and Australia where we rely on other countries to provide our fuel. Irrespective of the state of our economies, we are relatively low in the rungs of priority if supplies become short worldwide. Obviously oil demand is increasing globally, irrespective of international politics and our exchange rates. The following graph shows the trend just over the last 3 months.
The implications are obvious. If you have a fleet of vehicles on the road, your running costs are going to increase and you have very little control over what you are going to pay for fuel.
Using technologies such as Fleet Management from our partners, you will have the ability to manage some costs. This includes:
- Monitoring driver behaviour such as harsh acceleration, speeding and other activities such as engine idling time where reports can identify drivers who may benefit from education on the impact of these activities to your costs.
- Monitoring the use of the vehicles, eg personal use or order of use.
You might look at operational improvements such as whether it is more economical for the driver to start from home, closer to their first jobs in the morning as opposed to leaving the vehicle at the depot. You might want to focus more on load management, are you sending trucks out with a load but bringing them back empty? You might want to look at whether there are other jobs in the vicinity of the vehicle that could be completed without the vehicle coming back to base and going out again.
GeoSmart has a number of tools that can help you with these considerations. For example Route Optimisation with Route2GO can help you eliminate the guesswork of what order jobs should be done in. If someone is going out and doing one or 2 stops and going back, that’s one thing, but if a vehicle is making several stops on a trip, it is unlikely that many people have the ability to work out the best order to do the jobs in.
Route optimisation takes into consideration every possible sequence of all the stops on your trip, with an underlying knowledge of turn restrictions (one way streets, no left turns), road class (speed zones, a shortest route might include many compulsory stops trying to cross busy main roads and driving slightly farther might not only speed up the trip but by not stopping and starting through the gears, will consume less fuel) and other considerations. The computer has no emotions, it just solves a technical problem and provides you with a result that will tell you the best order in which to do the work, complete with expected driving distance and time. This can produce a run or job sheet that can also give you an idea, based of your knowledge of expected time on site, as to how many jobs may be completed in one day.
Business Intelligence is a whole new story. Imagine being able to see all your clients on a map, run queries and reports based on any information you have in your database or work management application. How would you like to be able to manage run territories, understand profitable clients, see where upcoming jobs and priorities are, without having to install any software? All you need is a web browser and an internet connection. A picture speaks a thousand words and being able to visualise your business on a map can shed a light on what is going on in your business in a way that is often very difficult to get from spreadsheets and tables. GeoSmart’s new BIonaMAP Business Intelligence on a Map can help you put the pieces together and show you what your business looks like.
We can help you keep your fuel costs under control with practical web based tools that will provide you with the information you need by visualising and viewing your business operations on a map. Information is power.
These solutions support all of Australia and New Zealand so if that is where you are, why not contact us to find out how we can help?
Cartography and Maps for Your Advertising Campaign
As a mapping company we do all sorts of work, and if you are in New Zealand you probably have a printed map that we created at home or in your car. We produce printed maps for the NZ Automobile Association, for Wises, for Yellow, for the NZ Motorhome and Caravan Association and many more. We produce map books, sheet maps, travel atlas, advertising directories and lots more.
Another area of our business is custom map creation. We have a huge database of information about New Zealand (and other countries including Australia) and frequently produce either digital map data or printed map data on our plotters on demand. We often produce map data for use on web sites, printed advertising, flyers, posters, Point of Sale and so on. We can produce data in most formats, optimised to the size desired.
There is a catch and that is that we have peak times and times when we struggle to deal with any additional work, such as when new annual map books, tourist guides, tourist maps etc are scheduled, so to avoid disappointment, it does pay to get in early. Our peak season starts around June, so if you need maps for a current promotion, now is a good time to talk to us about it.
So if you need anything to do with maps and map data for your next campaign, event, publication, conference, advertisement, contact us now. We’d love to help.
Analysing Car Sales Using Web Map Part 2
Last week I blogged about analysing your car sales (picking an industry at random) from a dealership on a map. I looked at comparing sales between reps by looking at where the clients lived on a map.
The concept is that we have a rich amount of data about our customers, especially when it is large ticket items and their are warranty and other ongoing commitments, not to mention the desire for repeat business. I used examples such as gender, personal or business use, age group, whether there was a trade in and so on. There is of course a lot more information available and there are also of course KPI’s. Please note that in order to do the things I’m talking about, you do not need expensive GIS software or specialist engineers. You already have the people you need, although in some cases an external consultant may help you see things from a fresh perspective.
Selling high ticket items like cars, real estate, quality furniture and furnishings is a tough business, especially in New Zealand and Australia. It’s competitive and the industries also have high staff turnover meaning that personal relationships are likely to be lost. This means that business intelligence and the ability to data mine becomes a lot more important. But at the risk of playing a broken record, finding useful information from your CRM or accounting software other than basic information is difficult. Now most companies in these industries have done business a certain way for many years and often the sales people go from one company to the next, staying in the industry and reinforce the concepts that this is the way the industry does it and we know the industry.
Our focus takes a different tack. These industries have leaders who swim against the current and use whatever technology or new ideas they can find. Are the over achievers or sales champions working harder? I would argue that most of them are working smarter rather than harder. The difference is that they look for ways to work smarter, whereas the other 95% plus use what they are given. The fact that you are reading this blog puts you in the top 10%. I’ve been told that in the industries I’m writing about here, the Pareto Principle is actually way out. They say that the best business is actually done by less than 5% of the sales people.
So what can you do as a company to improve your odds? How about trying something different? Let us help you find the low hanging fruit that has been eluding you. Lets use some business intelligence and move on. Now ideally what I am talking about would start at Head Office with the Sales Manager, Marketing Manager, Financial Controller or perhaps all of the above. Who is motivated to increase your profitability and productivity? How can you make it easy for your branches or dealerships to improve their performance?
In the last blog we talked about measuring performance at the dealership level, by the dealership. I’ve been in those offices and seen sales people going through the accounting system looking for people or companies whose leases are about to expire, or who last made a purchase 3-5 years ago and making prospecting phone calls. I’ve seen them cold calling using Yellow Pages or other directories. I’ve attended some of the sales meetings as a guest and seen the white board which shows the branch budget by model, the sales to date for the month and the stressed looks on the faces of all involved whose income and livelihood depend on achieving those targets. It’s very seat of the pants and very reactive.
Imagine if at head office, you could provide the dealerships with business intelligence that increased branch sales nationally. If you could give them information that allowed them to increase productivity and profitability and at the same time increase your brand market share. Wouldn’t it be nice to achieve the KPI’s you or the manufacturers are setting? Selling the cars (or whatever your product is) that have the higher margins, or perhaps more accessories which carry that extra margin.
How? I’m sorry but I’m going to tease you here. Have a look through the previous blogs here because a lot of the information I have to share works across multiple industries. Bookmark this page because I am going to write Part 3 of Analysing Car Sales Using Web Map some time in the next few days and give you some specific examples. Where are your potential low hanging fruit? Do you want to pick them? Jump on the school bus and drive through the opposition.
Of course you can also contact us and discuss how we can help you or ask for a demonstration. You can also email me directly. We would also like to hear from business and franchise consultants looking to add tools to their toolbox.
Also please feel free to leave a comment or ask any questions here on the blog, we welcome your feedback.
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