GeoSmart Weblog

Just another WordPress.com weblog

Sustainability Generates Profit in the Transport Industry in New Zealand

This month I had the pleasure of presenting to the New Zealand Freight Summit at Auckland University to a diverse group of people from all facets of the transport industry. There were a number of common threads and one of them was sustainability. This is a word that is bandied around a lot, together with concepts like carbon emission trading and taxes, but I wonder how seriously a lot of companies are taking it.

One motivator is compliance. Government departments and many corporates today have KPI’s which require that they do business with companies who have sustainability policies and practices. We have responded to a number of tenders recently which have asked us to specify what sustainability practices we have put in place.

I have read many articles that say that companies which have sustainability practices are more profitable than those that don’t. Obviously the above is one good reason, effectively there are contracts they won’t win simply based on the policy.

There are of course other good reasons that also hit the bottom line. The most obvious one is the rising price of oil. If you use tools such as Route Optimisation and Business Intelligence, you can potentially do more work whilst driving shorter times and distance. That means reduced running costs, reduced maintenance costs, saved time which potentially means being able to do more work in the same amount of time and bottom line increase in profit. Whether your fleet is one vehicle or hundreds, there are savings to be made and they are easy to achieve.

Wellington Traffic 28 February 2012 1:15PM

I really enjoyed showing people AA Traffic by GeoSmart. Many of the delegates were not aware that we have real time traffic congestion information covering virtually all arterial roads and highways throughout New Zealand and Australia. There will be some announcements about this in the very near future. If you are a transport operator, how would you like to be able to see exactly where the congestion is in real time and on the same map, see your vehicle fleet?

Does traffic congestion cost your company by not letting your vehicles get where they want to be on time? Wouldn’t it be great if you could have a birds eye of what was going on in real time 24/7? What would that mean to your business? We can help you with that.

Utilising technologies like this can help your company to focus on reducing overheads when the economy is tight and allows you to tell the market that you have sustainability practices, not just policies. Of course in doing so, you are actually taking practical steps to reduce your company’s carbon footprint and doing something good for your country and the planet.

Want to know more about how you can use these technologies in your business? We’d love to talk with you. Contact us today.

February 28, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, carbon footprint, Delivery, Distribution, driving, Freight, geosmart, new zealand maps, Oil Price, petrol, real time traffic, route optimisation, territory management, Traffic, university | , , , , , , , , , , , , , | Leave a comment

How we are helping the future greening of New Zealand

A couple of statements by David J. LePoire drawn from his essay “Beyond (Conventional) Renewable Energy?” caught my eye this morning. He said that “If energy use had grown as fast as the economy, the United States would be using an estimated 60% more energy than it does now. We’ve improved energy use in buildings, electrical appliances, cars and industrial processes. These applications are often motivated by cost savings.” There are often stories about how companies who focus on sustainability in a concerted way will become more profitable as a result, but often there is little information on where the increased profitability will come from.

There has been a lot of discussion about how green New Zealand really is and which initiatives are going to help us go forward in the way I believe most Kiwis want toThe elections are close and the parties are all telling us what their policies are going to be.

Meanwhile there are many companies who are just working business as usual with an eye to a better future. GeoSmart is one of those companies. So what are we doing?

First, we have driven every road in New Zealand for many years, but in the last few years we have been driving with phenomenal technology put together in New Zealand by Kiwis, which allows us to map New Zealand roads to sub 1 metre accuracy even when there is GPS shadow or at times (not uncommon particularly in the South Island) where there is no GPS sugnal available at all for periods of time. Tests show that we tend to be accurate to around 15cm which is as good as I believe you can get without having surveyors and laser theodolites on the ground.

This in itself means that we are able to provide highly accurate data to users of our routing web services, such as AA Maps and mobile applications such as Rugby2GO. It means that people will not be sent up paper roads that don’t exist, confirms speed zones and intersection controls and other information that doesn’t always get provided to us by the authorities.

Quality routing means that people can get the best routing information to meet their needs. For example the shortest route is often not the fastest.

We also collect road inclinometer. That is the rate of incline on hills, of which we of course have many in New Zealand. Our car navigation clients are getting more involved in eco-routing which means you can choose the route which will consume the least fuel. That means that effectively, irrespective of what type of car you drive, you can save money while also helping to save our environment.

We are also collecting data about the camber or angle of the corners. Because of the volatile nature of our country with frequent earthquakes, floods and slips, geothermal activity, the condition of corners may change. When a corner changes and noone knows about it, this can be the cause of serious accidents, such as with large trucks and trailors who may be obeying the speed advisory signs, but the conditions have changed since they were set. We are working with sophisticated Fleet Management companies who are going to use this data, combined with their knowledge of their clients’ vehicle set ups, roll over specifications and load information to alert drivers that they may be going too fast for the conditions of the road. This can save insurance conmpanies millions of dollars, not to mention reducing the inconvenience of motorists having to deal with travel delays as the incidents are examined and detours put in place.

Another major area for us is real time traffic. You are probably aware that we built and maintain the AA Roadwatch website and and provide services including real time accident, incident and congestion data throughout New Zealand and Australia to major car navigation brands. AA Spokesperson Simon Lambourne was quoted in an article in the NZ Herald earlier this week that studies have shown that “when 10 per cent of drivers use real-time traffic information to avoid jams, journey times drop 5 per cent for everyone.” Find out more about AA Traffic by GeoSmart here.

Route optimisation is becoming more important. We have written a number of blogs on this topic and more and more companies are coming to us to use this service and variations of it. Essentially  if a person has a number of sites to stop at during a day’s work, our SaaS application Route2GO Lite geocodes and calculates the best order to make those visits in, to drive the least amount of time via the most efficient route. This results in increased productivity and reduced overheads. It is also sustainable. Are you able to tell your clients that your business uses technology to benefit the environment as well as the company’s bottom line and provide better service to boot?

Talk to us about how we can help you become more sustainable whilst increasing profit.

November 7, 2011 Posted by | AA Maps, AA Traffic, Auckland, Australia, Business Tools, car navigation, carbon footprint, driving directions, geosmart, gps, Mapping Applications, navman, new zealand, new zealand maps, real time traffic, route optimisation, Route2GO, Rugby, Rugby World Cup, SaaS, tomtom, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , | Leave a comment

Crazy About Rugby

When Tango Communications and Air New Zealand came to us saying they were going to run another cool promotional campaign, we were delighted to have the opportunity to participate. Together with a number of other sponsors, Air New Zealand have put together a road trip in specially detailed Britz campervans, driven by Air NZ staff who won the opportunity to have an exciting road trip from Christchurch to Dunedin as outlined in this story.

The 10 campervans left Kings College late yesterday morning after a photo opportunity with Prime Minister John Key and are now on their way south.

The campervans all have GPS tracking in them and using GeoSmart Maps technology members of the public can view the current location of the vehicles in real time.

You can also view the route they took and read their journals, which are uploaded by mobile along the way.

Of course we are also keeping them up to date with AA Traffic Alerts to their mobiles, but fortunately so far the only possible problem has been a slip on the Desert Rd in the opposite direction to their journey.

The Air New Zealand Campervans Crazy About Rugby Tour is a great example of using location based services in a marketing campaign. We look forward to following their journey and invite agencies and marketers to talk to us about how they can also use our mapping tools and technologies in their campaigns.

July 14, 2011 Posted by | AA Traffic, Agencies, competition, competitions, geosmart, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, new zealand maps, real time traffic, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , | Leave a comment

What is the best Car Nav product for New Zealand

Every year or so the Consumer Institute does a test of car navigation products and produces their ranking based on a number of criteria. Almost always the top brands are the ones that use our GeoSmart Maps. In this case the top two products also featured AA Real Time Traffic which got a mention. We believe that in future this will become a standard requirement for all quality car navigation products. First, knowing where to go doesn’t help if the road in your path is obstructed or closed due to accidents or incidents. We have had many incidents throughout New Zealand  in the last couple of weeks which have caused major delays to motorists who weren’t fortunate to have car navigation with Real Time Traffic to warn them.  A recent TV3 News Story with a race including the use of a TomTom Go Live 1000 illustrated that Real Time Traffic can beat conventional routing norms.

AA Traffic Alerts on Car Nav

The latest comparison was no exception to the norm with the top 2 products being from Navman and TomTom, with Navman slightly ahead.

These tests are always subjective and we don’t get the opportunity to comment or assist in these tests. I would like to comment on a few items here.

Firstly these devices have become highly sophisticated and have a wide range of programming options that make it hard to fairly compare devices. Their algorithms are different and they have features that are difficult to compare directly, its a case of apples versus pears and the best unit in my opinion has to do with the functionality you desire rather than the brand.

There was mention on both brands where they were guided to a staff car park at an undisclosed airport. This makes it difficult to respond. We typically provide multiple locations to drive to at major airports, but without knowing what was entered or which airport, we can’t really comment. Several brands including Navman and TomTom use GeoSmart Maps which utilises the same Points of Interest data as used by the popular AA Maps website. This site shows over 40 locations that you can route to just at Wellington Airport, as provided by GeoSmart. Obviously they did make it to the airport and they are all pretty well signposted.

There was a comment with TomTom on the Go Live 1000 about the time it took to get a GPS fix. This is ironic because the TomTom Go Live has a SIM Card in it, and therefore has communications and one of the features of it called QuickGPSFix (TM) , is the ability to download the current GPS satellite locations which means that it is designed (if you use the features correctly) to provide very fast location of satellite positions, which is required for the device to function at its best. There was a comment that some of the devices were placed in awkward positions on the windscreen. This is important because in addition to placing the device where it can be easily seen by the driver, it is also important that the device has the best possible access to the sky in order for the antenna to communicate with the satellites in order to determine its position. Apples with apples should see devices being compared being placed in an identical location on the windscreen in the same type of vehicle.

There was a mention of a product on Trade Me which came with an illegal wall charger and adaptor. There is a thriving trade of devices typically imported from China that have illegally hacked navigation software and illegal copies of car navigation maps. One of these uses GeoSmart data that is already several years old and whilst the software is good, it is also old an not licensed. Whilst these may look like a good value purchase, the software and maps are effectively stolen goods and this is frequently raised with Trade Me. If you buy product that is new, it should be factory sealed and have a serial number. If it is used or not one of the major brands, ask for a copy of the original bill or receipt.

I’ll leave you with 4 points:

1. Understand what functionality you are looking for before you buy a nav device. Read the details on the packaging or read information on company web sites and review sites. Often retail sales people just read off the box themselves. Ask them if they have personally used the devices or attended Product Knowledge  training by the manufacturer.

2. Real Time Traffic. Have you ever been stuck in traffic? Would you have liked the opportunity to be informed and had options before you started driving, or even during the trip so that you could get where you want to go?

3. If a deal looks too good to be true, it probably is.

4. Today’s nav devices have very good help screens and tutorials. It is worth spending a little time to learn about what it can do when you first purchase your device because a lot of the ‘problems’ are really lack of user knowledge rather than a failure of the device. Today’s top brands have very highly sophisticated features that may be missed by the owners.

May 10, 2011 Posted by | AA Maps, AA Traffic, car navigation, driving directions, geosmart, gps, navman, new zealand, new zealand maps, real time traffic, satnav, tomtom, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart’s AA Real Time Traffic Solution beats the traffic for TV3 Commuter

GeoSmart has been developing the AA Traffic Service for a few years now, evolving the old Roadwatch Service to a modern dynamic service which is becoming more sophisticated all the time. Around 12 months ago we updated the Roadwatch website to include accidents, incidents such as slips and flooding, road construction and maintenance. This has made the site incredibly popular when there are storms, long weekends and for any motorists to whom time is important.

In recent times we have added real time traffic congestion flow and are transmitting this data to a number of car navigation devices including Navman, TomTom and the Garmin Asus Android mobile.

One of the most recent developments is the launch of TomTom’s Go Live 1000 and 1050 models with TomTom HD Traffic. New Zealand was the first country outside of Western Europe to launch HD Traffic, because of their confidence in the quality for GeoSmart’s Real Time Traffic information, delivered as AA Traffic. What is most significant and novel about the Go Live is that it comes with a SIM Card and because of this is able to get real time traffic anywhere it can receive a Vodafone connection. It can therefore show you live traffic congestion data overlaid on the road, pretty much anywhere in the country.

AA Traffic Congestion On TomTom

 

 

 

 

 

 

 

This week TV3 reporter Alistair Wilkinson put it to the test by commuting into the station from the Waitakere Ranges in West Auckland following the exact instructions from the TomTom based on current traffic conditions. As you can see in the video, he was competing with 2 other cars from the same location. One took the route that Google Maps recommended, the other took a popular route via the motorway and got a good run. In the news story Alistair was very surprised with the route which avoided the motorway. He said “This goes against every bone in my body to go this way to get to work”. Who won? Check the video:

AA Traffic Congestion Flow on the Roadwatch Website

April 1, 2011 Posted by | AA Maps, AA Traffic, Auckland, car navigation, driving, driving directions, gps, location based services, map tools, new zealand, real time traffic, satnav, tomtom, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Dealing with Increasing Oil Prices for your Company Vehicles

In this morning’s NZ Herald, senior AA Analyst Mark Stockdale was quoted By Mathew Dearnaley as saying that there may be further pressure on petrol prices this week. The article pointed out that only part of the oil price increase has been passed on to consumers and the tense situation in Libya and other parts of the Middle East mean that the barrel price of oil could continue to increase dramatically.

It is clear that we have now well and truly crossed the psychological barrier of $2 per litre of 91 Octane petrol in NZ and I would be surprised if we drop below it again even if Saudi increases their oil production as suggested. AA’s Mark Stockdale made some good suggestions on ways to save fuel, all of which made good sense, especially if you own your vehicle and are paying for the fuel yourself.

I’m not saying they don’t make sense for all vehicles, but if the cost comes from your own back pocket and we have now crossed the psychological $2 barrier companies are also going to feel the pain and need to look at ways of saving money on their vehicle running costs.

You will remember the story of how to cook a frog. In 1869 Friedrich Goltz demonstrated that if you put a frog into a pot of water and heated it very slowly, the frog would not attempt to escape. Why he was doing it was another story which you can read here. The anecdote is important because we haven’t fundamentally changed our driving habits. Many of us have lead feet and as lovers of driving and fast cars, users of air conditioning and other features, we waste a lot of fuel. Perhaps the new price increases will make us jump out of the boiling water and modify our driving behaviour.

Many companies have been driving smart for some time. For example, large commercial fleet companies have been running with Fleet Management solutions using GeoSmart Maps for years. Many get total ROI from being able to claim Road User Charge RUC Rebates, which is being able to prove when they are driving on private roads or property. That means that the added benefits are free. Fleet Management uses technology to monitor many aspects of driver behaviour with a view to being able to improve driver training. For example it can monitor aspects such as harsh acceleration and braking, idling time is another aspect that consumes fuel.

Car Navigation is another tool that has been under rated. But lets look at some facts. If it costs over one dollar per km (before the latest fuel price hikes) to drive a relatively small vehicle (not counting staff costs and other items), what does it cost to run commercial vehicles? Can you afford to pay people to drive in circles looking for their next stop?

A new feature in car navigation that we have blogged about before is AA Real Time Traffic. This is a service that provides real time information advising of accidents, incidents and real time congestion covering all of New Zealand. This service is available on AA Maps, AA Roadwatch and as well as TXT and Email Alerts. What is really exciting is that you can now get this information direct to you car navigation devices including selected models from brands including Navman, TomTom, Garmin Asus, and Pantera. This page shows how it works. If you consider how much time you have spent in congested traffic, wouldn’t it be great if you could be informed about incidents before you get stuck behind them. Note AA Traffic doesn’t just cover State Highways, it covers all arterials as well, so only really leaves out small residential streets. We are now discussing how to get this information into the Fleet Dispatch rooms of freight, distribution and service companies who are managing vehicle fleets and could better manage their operations if they can see their vehicles and the traffic incidents concurrently on the same map.

You may have noticed a number of references to the NZ Automobile Association. We are a wholly owned subsidiary of the NZAA and as such are very much involved in helping NZ motorists, consumer and business and the initiatives in this blog outline many of our activities in this space.

Route Optimisation is another tool that has suddenly gained popularity. GeoSmart has offered these services for around 5 years. In effect the concept is that if you have a number of vehicles, we can tell you what order they should do their stops in, in order to drive the least distance and time. This doesn’t just take the shortest route, it takes into consideration aspects such as which roads have the least number of stops, the speed zones, the angles of corners, turn restrictions and more. It is a complex and involved problem which we have automated into an application that can be run from a web browser on a pay as you go basis. We blogged about this last week when we first heard of the $2 jump.

We made the offer of a fee trial whereby we will use Route2GO for free over up to 5 previous runs to allow you to compare the route driven, with what our recommendations would be. Many of the results have been astounding with time improvements of between half an hour and 2 hours on a run, with significant savings in fuel and other overheads, as well as the ability to do more work in the same day without an increase in fixed overheads. That offer is still available and of course the payback is now significantly increased.

So, if you have company vehicles that are more than just commuters, you may like to contact us and have a chat about how we can help. You can email us for information or a flyer or contact me (Luigi Cappel) direct on 09 9668768. We would love to help you save money, increase productivity and profit and remain competitive in the marketplace. Many companies will be forced to increase their prices and this will of course impact on inflation. On the other hand companies who work smarter could keep their prices the same or in some cases even reduce them. Historically those companies have increased their market share and in some cases taken over weaker competitors who didn’t think smart.

There are a few choices. One of them is to suffer and complain, the better one might be to contact us and see how we or are partner companies can help you prosper despite the difficult times.

I like the saying that there are 3 types of people and businesses. Those who make things happen, those who watch things happen and those who wonder what happened. Which are you?

March 6, 2011 Posted by | AA Maps, AA Traffic, Auckland, Business Tools, car navigation, carbon footprint, Delivery, Distribution, driving, driving directions, Freight, Furniture Delivery, Garmin Asus, geosmart, gps, location based services, map tools, navman, new zealand, new zealand maps, Oil Price, petrol, real time traffic, Return On Delivery, ROI, route optimisation, Route2GO, SaaS, satnav, software, territory management, tomtom, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Christchurch Traffic Map

Our AA Traffic team has been flat out updating road closures and incidents in our system for the AA Maps and AA Roadwatch websites as well as car navigation (specified models of Navman, TomTom and Garmin Asus) and subscription alerts nationwide, but have also done a lot of work to provide quality information for the Canterbury area. This includes the Earthquake Cordon Zone. Its well worth bookmarking if you are travelling around the area as where possible, we do also include real time traffic flow.

Whilst we have been told by many people that they have been very impressed with our data quality, we would like to point out:

1.       All Road condition reports for Christchurch is provided to the AA by a number of 3rd parties .

2.       As all of these Agencies in the Christchurch area are inundated with Earthquake recovery, the information we are receiving may not be current.

3.       We are unable to guarantee accurate driving directions for the Christchurch Area as conditions are changing rapidly.

4.       Our advice to all motorists is not to drive in the earthquake affected areas unless absolutely necessary.

5.       Expect significant delays and ensure all precautions are taken to avoid accidents.

March 3, 2011 Posted by | AA Maps, AA Traffic, car navigation, driving directions, Garmin Asus, gps, location based services, map tools, maps, Mobile maps, navman, new zealand, new zealand maps, real time traffic, satnav, tomtom, Traffic, Web Map | , , , , , , , , , , , , , , , , , , , , | 4 Comments

Air New Zealand Freeway Picks GeoSmart Maps

Air New Zealand are running a very cool promotion to promote their new Air New Zealand Rental Cars service. They have set up 2 rental cars, one called Jeffree in the North Island and one called Freeona on The Mainland. Members of the public can register here to go in the draw to win a week’s free rental car, together with a Telecom Garmin Asus Android Mobile which of course uses GeoSmart Car Navigation Maps and AA Traffic by GeoSmart.

As part of the promotion, the vehicle is tracked and the location in shown on a GeoSmart Map on the website, together with photos and blog comments from the lucky people while on their journey.

This promotion will go for sometime, so do register and join the fun. GeoSmart is delighted to partner with Air New Zealand and some other great brands in this fun campaign.

February 18, 2011 Posted by | AA Traffic, car navigation, competition, competitions, driving, driving directions, geosmart, gps, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, new zealand maps, real time traffic, social networking, Traffic, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart adds Live Traffic Flow Data to AA Maps and Roadwatch online and TomTom Go Live

Over the last 8 months we have been building an environment that allows us to capture live traffic flow data from thousands of vehicles that are tracked using Fleet Management systems from our number of our business partners as part of our AA Traffic solution.  Over the last 4 years we have been refining web sites such as AA Maps and AA Roadwatch adding all sorts of web map features such as road conditions, accidents, road construction and maintenance, live airport timetables, live Cook Straight Ferry information and more.

This is a continuous work in progress, but today we have turned on our most exciting feature to date, which is live real time traffic flow and congestion data covering all major roads and arterials throughout New Zealand. You can view this exciting feature on both AA Maps and AA Roadwatch, simply by clicking on the Traffic drop down menu on the top right of the page and selecting Traffic Flow. You can then either zoom in on the map to the area of your choice or click on the traffic light icon to zoom in to the city of your choice.

The data you will be viewing will be up to date to within 5 minutes. This is going to become a very useful tool for motorists whether they are going on a trip, or simply heading out for business meetings, or off to a concert or sporting match. We have also made some other changes to this service, allowing you to selectively view incidents by a wider range of categories, which are:

  • Reopened Roads. In the past it was easy to see when a road was closed, but not as intuitive when the road reopened. This is now a new category highly visible with its green icon.
  • Critical Incidents
  • Moderate Incidents has now separated
  • Minor Incidents which were often road shoulder maintenance or situations that frequently didn’t seriously impact traffic flow

We have also added more webcams. There is a lot more happening in January February that I can’t tell you about yet, so keep an eye on our blog to find out more.

The other very cool thing that has happened is that due to the high quality of our AA Traffic by GeoSmart data TomTom has launched their Go Live 1000 and Go Live 1050 in New Zealand, the first country outside of Western Europe. This means that people who purchase these devices, which have a Vodafone SIM Card in them can get not only real time incident data, but also real time flow data on them. This is an amazing feature which will advise you of the expected time delay on your journey caused by traffic congestion and if appropriate offer you an alternate route. For those people who say they don’t need car nav because they know their way, they don’t know what the traffic is like ahead of them.

December 22, 2010 Posted by | AA Maps, AA Traffic, Auckland, car navigation, driving, driving directions, geosmart, map tools, Mapping Applications, maps, new zealand, new zealand maps, real time traffic, satnav, tomtom, Traffic, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , | Leave a comment

Route Optimisation for Retail Merchandisers

In the last few blogs I have been writing about route optimisation for retail delivery vehicles, using a furniture shop as an example of how to to achieve significant return on investment. Of course the principles apply to commercial travellers.

Take the example of a retail merchandiser. There are hundreds of people travelling around the country daily visiting supermarkets, dairies, pharmacies, liquor stores and pretty much every type of retail store. A large percentage of these people have a mix of urban and rural stores in their sales territory that they visit on cycles. Some of them are regular cycles that they repeat periodically, others may be more ad hoc.

Typically retail merchandisers change jobs or territories fairly often, which means that they will not be familiar with where their clients are, or what the best order is to visit them in. They are often under a lot of pressure to make as many visits in a day or on a trip as possible.

Route2GO is the perfect tool for these people and their Managers. Just like the retail delivery people in the last blogs, there are many factors that determine Return On Investment.

The first and most obvious one is travel distance and time. The obvious one is to look at a day’s calls, calculating the best order to do the visits in, putting in the start location which could be the office, warehouse or even the person’s home and then the end location. If it is local and just a day trip, it is going to be pretty easy to calculate the order. This will provide travel time and distance. It could also include driving directions.

If it is a longer trip which includes overnight stays, you could look at the entire trip as if it was on one day to optimise the entire trip and then cut it into chunks for each day. One of the things that is often difficult for a traveller is estimating the travel times. Barring traffic accidents, congestion etc, we can provide a very good estimate of travel time. The traffic information itself we also provide by way of the Roadwatch and AA Maps websites. For $1.95 you can also subscribe to real time traffic alerts which you can receive by SMS or email for a 4-day trip at AA Traffic. This would give you some advance warning if there are any real issues. For example over the last couple of months, many highways including State Highway 1 have had road closures due to slips and floods. Being forewarned means that you can plan ahead.

Now that you know the travel time from one retailer to the next, you can start to do some planning. In merchandising their are obviously a variety of types of call. Some are easy to plan because it is simply shelf management and the merchandiser will know which products are ranged and have an idea of how much time a call will take. In some cases they don’t even need to see the manager. By doing a spreadsheet similar to the one in this blog, you can get a pretty good idea of what you can achieve.

Obviously where there is actual selling going on, or even getting orders signed, there can be extra delays, waiting to see the buyer and time on site will vary. This comes down to experience.

As per previous examples, the immediate tangible ROI is that Route2GO can tell you the best order to make the visits in and advise you of time and distance. This can save you tie and money and we invite you to contact us and send us a couple of trips in the order they were done in and we can optimise them and return them to you so you can see the order we would recommend and what the savings would be. There is no cost or obligation to you for this evaluation.

The next obvious benefit is establishing whether, with the time saved, you can either make more calls in a day or maximise the time spent on the calls to find ways to generate more revenue. Perhaps managing shelf facings, recommending new products or doing product knowledge training. We all know that if you don’t manage your shelf facings, they can shrink as your competitors products squeeze them out. Another issue is out of stocks. In today’s economy many retailers manage their inventory on a Just In Time basis. That means that if you do not meet your call cycle, you could have a situation where you are not only missing out of sales, but the out of stock situation could be introducing the retailers’ customers to your competitors alternatives.

Optimising and planning your trips, especially out of the city means that you can also do some advance planning, making appointments with buyers, with a reasonable degree of certainty as to when they can expect you. This is of course a professional way of doing business that will help your customer relationships and give you a competitive advantage. Lets face it, everyone is extra busy these days and the easier you are to do business with, the more likely you are to get an unfair share of the shelf space.

Probably the best part of Route2GO is that it is really easy to use. You don’t need a specialist, just the ability to create a list, with addresses of the customers you intend to visit. There is no up front cost, you pay as you go, which means that it pays for itself from day one. Why not give it a try for your next trip?

October 5, 2010 Posted by | AA Maps, AA Traffic, Delivery, driving, driving directions, Freight, Furniture Delivery, geosmart, location based services, map tools, maps, Marketing, new zealand, new zealand maps, petrol, Retail Profit, Return On Delivery, ROI, route optimisation, Route2GO, Sales, software, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment