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We Are Excited About the Franchise Expo in Auckland

We are exhibiting at the Franchise Expo in Auckland which runs on the 10th, 11th and 12th of August at the ASB Showgrounds in Auckland.

We will be demonstrating our new BIonaMAP application which has now been officially launched and from day one fully supports all of Australia and New Zealand.

BIonaMAP allows franchisors, franchise consultants, sales managers, service managers, distribution and the franchisee themselves to see what is going on in their business on a map. It allows you to create territories on a map on your browser, ask questions about your customers, prospects and analyse your business, viewing the results on a map without having to install any software.

Which Territory Does An Address Belong To?

It will allow you to download reports from your Accounting Software, Franchise Software, CRM and visualise what is going on in your business on a map. You can print off maps, publish aspects of the reports such as a query on a unique territory to a web page with custom controls and much more.

Features include being able to locate which territory a new prospect or customer belongs to. The ability to create territories using your mouse and snap them together so that noone gets missed out.

A powerful feature is the ability to query Department of Statistics Census data. If you know the demographic of the type of customer you are looking for, you can run queries and see the results on a map.

You can display your customers on the same map to see if what you think is your perfect customer demographic is in fact where you business is coming from.

There are so many features, you really need to come and visit us at the expo so we can discuss your unique business and how we can help.

A picture speaks a thousand words and can allow you to really understand what is going on in your business.

You can see more on the BIonaMAP website, but we would really love to speak with you in person about your business whether you are a consultant or business analyst looking to assist your clients, or you are a franchisor or startup, looking at how to really understand the growth opportunities for your business, how to create and manage fair and successful territories, we have a solution.

BIonaMAP is totally browser based and what we call Software as a Service. This means you can use it anywhere you have Internet access. No installation costs and you are in control of your data and how it is used. Please come and visit our stand at the Franchise Expo. If you do plan to visit, get a FREE EXPO PASS from this link. If you can’t make it, then please contact us on phone 09 966 8730 or email info@geosmart.co.nz and we will get back to you.

July 23, 2012 Posted by | driving, education, Fleet Management, foursquare, Freight, ICT, navman, new zealand, Return On Delivery, Reverse Geocoding, Rugby World Cup, SaaS, school, Sport, Uncategorized | , , , , , , , , , , | Leave a comment

Whose territory does a new prospect belong to?

Does this sound familiar to you? We talk to companies all the time who have problems with who to allocate a new customer or prospect to when they ring the sales or franchise company or call centre. Sales territories have always been a bit of a problem to deal with, but this will no longer be a problem for people who use GeoSmart’s new BIonaMAP business intelligence SaaS (Software as a Service) application.

Old school BAU (Business As Usual) is still the way most sales and service companies work. They pin a map on the wall, draw the territory on it with a sharpie pen and write the name on the map. There are always arguments over whether a territory includes both sides of the road, where the suburb boundaries are and don’t even start about what happens when you want to modify a territory.

Queen Street

If the call centre or people taking the calls don’t have access to the map when new customers ring, there can be major time wasting and potential for problems ensuring that the right person is dealing with the client quickly and professionally in order to secure new business. There are also issues over making sure the address is correct. There are a dozen Queen Streets in Auckland and we have heard plenty of stories about people driving up and down a road in the wrong suburb looking for a client they are meant to be meeting with. Then there are vanity suburbs like the person on Remuera Road who say they are in Remuera, but they are actually in Newmarket and knowing which numbers of the street belong in which territory. It is a problem that has been around for years.

This problem goes away with BIonaMAP and there are a number of ways that we can deal with it. Some companies are simply going to use a query on the BIonaMAP home page which effectively allows you to start entering the address, with an autocompleter allowing you to select from a drop down menu to get the right one. Some companies are going to integrate this function right into their accounting software, CRM or other business database application, which means that the full correct address with Post Code and correct suburb as well as the coordinates are recorded into the right fields.

What makes this different? Database applications on their own can deal with suburbs or post codes, but typically can not deal with spatial queries, i.e. in what territory or polygon does this belong to? The answer effectively will be one of the following:

  • It belongs in Territory X.
  • It appears in Territory X and overlapping Territory Y (e.g. a sales and a service territory)
  • It doesn’t appear in any territory

If this is an issue that you have to grapple with in your business, why not contact us and ask us how BIonaMAP can help you?

BIonaMAP is available for New Zealand and Australia and has a host of location based business analytics capability. It is Software as a Service which means no software installation and it can be accessed by using a web browser. We also welcome inquiries from sales, service, franchise and other business consultants, resellers and systems integrators.

May 1, 2012 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, Distribution, geosmart, GIS, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, SaaS, Sales, sales territory, systems integrator, territory management, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Analysing Car Sales Using Web Map Part 2

Last week I blogged about analysing your car sales (picking an industry at random) from a dealership on a map. I looked at comparing sales between reps by looking at where the clients lived on a map.

The concept is that we have a rich amount of data about our customers, especially when it is large ticket items and their are warranty and other ongoing commitments, not to mention the desire for repeat business. I used examples such as gender, personal or business use, age group, whether there was a trade in and so on. There is of course a lot more information available and there are also of course KPI’s. Please note that in order to do the things I’m talking about, you do not need expensive GIS software or specialist engineers. You already have the people you need, although in some cases an external consultant may help you see things from a fresh perspective.

Selling high ticket items like cars, real estate, quality furniture and furnishings is a tough business, especially in New Zealand and Australia. It’s competitive and the industries also have high staff turnover meaning that personal relationships are likely to be lost. This means that business intelligence and the ability to data mine becomes a lot more important. But at the risk of playing a broken record, finding useful information from your CRM or accounting software other than basic information is difficult. Now most companies in these industries have done business a certain way for many years and often the sales people go from one company to the next, staying in the industry and reinforce the concepts that this is the way the industry does it and we know the industry.

Our focus takes a different tack. These industries have leaders who swim against the current and use whatever technology or new ideas they can find. Are the over achievers or sales champions working harder? I would argue that most of them are working smarter rather than harder. The difference is that they look for ways to work smarter, whereas the other 95% plus use what they are given. The fact that you are reading this blog puts you in the top 10%. I’ve been told that in the industries I’m writing about here, the Pareto Principle is actually way out. They say that the best business is actually done by less than 5% of the sales people.

So what can you do as a company to improve your odds? How about trying something different? Let us help you find the low hanging fruit that has been eluding you. Lets use some business intelligence and move on. Now ideally what I am talking about would start at Head Office with the Sales Manager, Marketing Manager, Financial Controller or perhaps all of the above. Who is motivated to increase your profitability and productivity? How can you make it easy for your branches or dealerships to improve their performance?

In the last blog we talked about measuring performance at the dealership level, by the dealership. I’ve been in those offices and seen sales people going through the accounting system looking for people or companies whose leases are about to expire, or who last made a purchase 3-5 years ago and making prospecting phone calls. I’ve seen them cold calling using Yellow Pages or other directories. I’ve attended some of the sales meetings as a guest and seen the white board which shows the branch budget by model, the sales to date for the month and the stressed looks on the faces of all involved whose income and livelihood depend on achieving those targets. It’s very seat of the pants and very reactive.

Imagine if at head office, you could provide the dealerships with business intelligence that increased branch sales nationally. If you could give them information that allowed them to increase productivity and profitability and at the same time increase your brand market share. Wouldn’t it be nice to achieve the KPI’s you or the manufacturers are setting? Selling the cars (or whatever your product is) that have the higher margins, or perhaps more accessories which carry that extra margin.

How? I’m sorry but I’m going to tease you here. Have a look through the previous blogs here because a lot of the information I have to share works across multiple industries. Bookmark this page because I am going to write Part 3 of Analysing Car Sales Using Web Map some time in the next few days and give you some specific examples. Where are your potential low hanging fruit? Do you want to pick them? Jump on the school bus and drive through the opposition.

Drive through the opposition

Of course you can also contact us and discuss how we can help you or ask for a demonstration. You can also email me directly. We would also like to hear from business and franchise consultants looking to add tools to their toolbox.

Also please feel free to leave a comment or ask any questions here on the blog, we welcome your feedback.

January 26, 2011 Posted by | Auckland, Australia, Australia Maps, Business Analytics, Business Intelligence, Car Sales, competition, Data Mining, Distribution, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, Real Estate, ROI, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Franchise Territory Mapping Part 1

A few days ago I blogged about a new application we are launching soon which will allow you to create business territories in a Software as a Service (SaaS) environment. The great thing about this is that it doesn’t require the installation of any software, all you need is a web browser and an account.

Location based business analytics usually requires expensive GIS software and people with GIS experience to operate. One of the concepts we are big on at GeoSmart Maps is providing access to this type of technology to any business people who need information, without requiring specialist skills. By providing solutions like this, Route2GO route optimisation and others in a browser environment all you really need is business expertise and the desire to improve business efficiency and profit.

The franchise industry is of course about location and often involves creating territories, which are then licensed to the franchisee. Key concerns about these territories is that they offer a viable business opportunity and are priced according to the potential earning capacity and customer base. The GeoSmart solution makes it easy to do this. First of all, creating a territory is as simple as clicking with your mouse to create a polygon covering the area of the territory. Territories can be ‘snapped’ to each other so that boundaries can align perfectly.

Where a territory comes with existing clients, they can be displayed on the map and an associated table can provide the ability to display a count of existing clients and related tabular information, which can contain any required information that can be uploaded from the accounting package, CRM or franchise software.

For example if it was a lawnmowing franchise, it could display and list each customer with their address, frequency of mowing, the dollar value per job, whether there payments are up to date, how the customer was acquired and how long they have been a client and so on. It might show the last date the client was serviced, or the next date that their lawn is due for mowing.

Within the application, Boolean queries can allow the franchisee or franchisor to visualise their clients on the web map based on the criteria in the tables. For example you could display all clients on the map that are due for mowing and use this to plan which clients to visit today. You could view the most profitable customers on a map.

You could view customers by acquisition method which could be valuable for marketing purposes, displaying all clients who responded to print advertising, letter box flyers or word of mouth recommendations. This could be analysed to identify not only what methods of marketing work,  differences by neighbourhood. It is amazing how visualising information on a map can highlight information that you may not notice when looking at reports and spreadsheets.

Franchise territory mapping can be a major asset to the franchise industry, helping people quickly and easily work on their business as well as in it. If this is of interest to you, please feel free to contact us and bookmark or subscribe to this blog where we will be providing more information on how to using territory mapping to improve your business.

January 12, 2011 Posted by | Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, ROI, route optimisation, Route2GO, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Route2GO Improving Productivity and Profit for New Zealand Companies

GeoSmart has just released a new version of  Route²GO as a web service, providing vehicle route optimisation for company fleets as small as one vehicle, but scalable to any size of fleet.

This new service is based on what we know of in the industry as The Travelling Salesman problem. In effect if I have x number of places to visit in a day, what is the most economic order to do them in?

Typically route optimisation involves buying an expensive piece of software that only large companies (by NZ standards) can afford, together with employing an expensive engineer to run it. GeoSmart has now released the same technology as a web service, pricing for which is transaction based. This means that it can be used by a furniture store with 1 truck, as easily as for a large company with many vehicles.

There is a small amount of work involved in order to access the web service, which can be done by web developers or anyone who understands how a web service works. It could be merged with something as simple as a spreadsheet, or tied in to a legacy application. It would work very nicely with a range of applications from CRM, Accounting Software, ERP, dispatch and more.

For technical details on how Route²GO works, please visit our Developer Pages. For examples and more information on the benefits, we have information here.

Now we are looking for NZ partners. We do not typically sell solutions to end users. We work with partners who can add this service as a value add into their solution, or perhaps even create a new niche solution. We have some partners already in this space, including companies like Gen-i and Navman Wireless, but we are also keen to find more.

Many products have a long ROI period, which makes them hard to sell, especially in today’s economy. Pricing for Route²GO is transaction based. This means that until you start using it, you pay nothing. Pricing is also scaled based on volume over a year and also the amount of detail in our output. The cheapest result is simply the order to drive the visits in, with the option of estimated driving time and distance for each stop. The next step includes turn by turn driving instructions and the full monte includes the ability to view and print out full turn by turn directions complete with route and locational maps, that can be panned and zoomed before printing or importing into an application.

What skills do you need? If you can structure a query as outlined here, then you have the requisite experience. We offer a free Developer Agreement to companies looking to partner with us. There are no costs associated in developing a solution or testing with this web service.

We are happy to meet with potential partners or clients, to discuss their needs and help them find the best solution both in the web service and the integration, but our part stops at that point as we do not compete with our channel.

Want to know more? Contact us.

November 30, 2009 Posted by | AA Maps, car navigation, Delivery, driving, driving directions, Freight, geosmart, GIS, gps, lbs, location based services, map tools, maps, navman, new zealand, new zealand maps, optmisation, route optimisation, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment