GeoSmart Weblog

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Cartography and Maps for Your Advertising Campaign

As a mapping company we do all sorts of work, and if you are in New Zealand you probably have a printed map that we created at home or in your car. We produce printed maps for the NZ Automobile Association, for Wises, for Yellow, for the NZ Motorhome and Caravan Association and many more. We produce map books, sheet maps, travel atlas, advertising directories  and lots more.

Another area of our business is custom map creation. We have a huge database of information about New Zealand (and other countries including Australia) and frequently produce either digital map data or printed map data on our plotters on demand. We often produce map data for use on web sites, printed advertising, flyers, posters, Point of Sale and so on. We can produce data in most formats, optimised to the size desired.

There is a catch and that is that we have peak times and times when we struggle to deal with any additional work, such as when new annual map books, tourist guides, tourist maps etc are scheduled, so to avoid disappointment, it does pay to get in early. Our peak season starts around June, so if you need maps for a current promotion, now is a good time to talk to us about it.

So if you need anything to do with maps and map data for your next campaign, event, publication, conference, advertisement, contact us now. We’d love to help.

NZ Travel Atlas

February 7, 2011 Posted by | AA Maps, Agencies, Auckland, Australia, Australia Maps, cartography, geosmart, map tools, maps, new zealand, new zealand maps, Print Advertising, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

2011 Rugby World Cup

The Rugby World Cup in Auckland is just over a year away and GeoSmart is looking forward to the opportunities that come with it. As New Zealand’s premier location-based services (Mapping) company there are many areas that we will be looking at. These include:

  • Cartography. We produce many printed maps. These include map books for Wises and the NZ Automobile Association, as well as several travel atlas products for various organisations such as the New Zealand Motor Caravan Association, which includes locations of Points of Interest of unique interest. We also produce custom maps for many organisations ranging from hotels to regional tourism organisations.
  • Car Navigation. GeoSmart is the provider of map data and Points of Interest for the leading brands including Navman and TomTom. Many people coming from overseas will be able to use our map data to find the venues, accommodation, attractions, parking, bars and much more for the Rugby World Cup, making their trip stress free. We also now offer real time traffic to car navigation which would be great if you are trying to get to a venue close to kick off.
  • Real Time Traffic. We built and manage the new AA Traffic service. This service provides information on traffic incidents that might interfere with people getting to the match on time.  We do this with a number of services including subscription alerts via Email and Text Messaging, which can be found on the AA Traffic website. Traffic is also shown on other AA websites, Roadwatch and AA Maps. Real Time Traffic is also of course available on your car navigation product such as with Navman.
  • AA Maps website. This website is the perfect site for local and overseas travellers. A significant proportion of web traffic to AA’s websites come from overseas and this includes AA Maps. People are guided here with links from affiliated motoring associations around the world as well as people looking for services such as driving directions. This is a great site for people planning their routes, looking for other things to do while they are travelling, where to stay, where to eat and drink and where to have some fun and adventure.
  • Mobile Applications / Location Based Services. We are working with several companies who are developing applications for smartphones such as iPhone and Android. When your mobile knows where it is, it becomes easy to use GeoSmart’s highly accurate data about New Zealand roads and points of interest to add value to people touring New Zealand following the rugby tournament.
  • Web Mapping. Many companies use GeoSmart’s web mapping tools in their custom environments. Examples may be found on our home page. If you are looking to add maps, points of interest and turn by turn directions to your site, we would love to chat with you about how we can help.
  • Carbon Friendly. This has become a very important topic and one that we are committed to supporting. We are able to support concepts such as Eco-Routing, in effect, finding the route that uses the least fuel and carbon waste. Our RAPIDcV has been continuing to drive all of New Zealand at around 15cm accuracy, not only getting an accurate road centreline but also measuring the road’s inclination and even the camber of corners on the road. This highly accurate data allows us to support organisations focused on sustainable eco friendly policies.
  • Multi-modal routing. We have been developing solutions supporting the ability to guide people through various means of transport from foot to motorised. This includes situations where one trip might include different forms of transport. Rugby fans might use a combination. For example, they might drive to a carpark, then use public transport, finally walking from there to the match venue via restaurants and bars. Each transport medium has its own set of rules. For example a person walking, doesn’t need to worry about one-way streets and may be able to take advantage of short cuts through arcades etc, to get to their destination.

Whilst the Rugby World Cup may be over a year away, GeoSmart is working closely with our partners to assist them in achieving their goals, through the use of our data, web services and API’s and other products. If you would like more information, you will find our contact details here.

March 7, 2010 Posted by | AA Maps, car navigation, carbon footprint, cartography, driving, driving directions, geosmart, GIS, gps, iphone, lbs, location based services, map tools, maps, Mobile maps, navman, new zealand, real time traffic, route optimisation, Rugby World Cup, satnav, Sport, tomtom, Traffic | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

What Tools Do You Need To Create An LBS Application in New Zealand Part One

The first thing you need is a map. Many people seem to think (as I did before I joined GeoSmart) that maps are fundamentally the same and equal. Makes sense doesn’t it. We’re a small country and you would expect all maps to have the same data.

That would seem to make sense given that the core data for New Zealand is supplied by the Government under the Land Institute of New Zealand. LINZ is the authority when it comes to things cadastral. They manage land titles, topographic data about New Zealand, hydrographic information, the official street name register and is a part of the NZ Geographic Board which is currently busy deciding whether Wanganui should now be called Whanganui.

When GeoSmart decided to enter the car navigation business, we quckly found that the ‘official’ maps of New Zealand have a ‘computed road centreline’. In effect that means that they use a system which places the road notionally between property boundaries. This wasn’t a big deal when it came to road maps because a road map requires that you plan your rate based on a paper image and if it is not exactly right, you can interpret the map and get to your desired location. This data also contains ‘paper roads’. Paper roads are unformed roads that were draughted in Scotland in the late 1800’s and never constructed. Again if you were to see a road on a map and it physically isn’t there, no problem, you can work your way around it. Consumers Institute has a number of pages on this topic.

Whilst not an issue on a printed map, consider the problems if you tried to use this data for car navigation and routing. When GeoSmart made the commitment to develop a car navigation database, it was quickly realised that it was necessary to drive every road in New Zealand and also use information gleaned from its Orthophotography in order to create an accurate road centreline database. In doing so, we were also able to capture information including one way streets, dual carriageways, turn restrictions, speed zones, the actual name on the street signs (which were sometimes different to the LINZ data) whether a road was paved or not and much more. In doing this we were able to create a database suitable for car navigation (over 90% market share including TomTom and Navman)  and many other services including Fleet Management (around 80% market share including Navman Wireless, Astrata, Xlerate, Argus Tracking, Blackhawk).

Fleet management is even more critical. One of the key reasons companies buy Fleet Management solutions is because they can claim back Road User Charges (RUC) as they are not liable to pay taxes when their trucks are on private property. If they were to try to do this using the computed road centreline, they would struggle to pass a Tax Audit because using in accurate maps, they could often be calculated to be off-road, when they are actually on the road. You can best see this in evidence by using a map dataset which overlays aerial or satellite imagery with the cadastral map data set. Especially in rural areas you will find that there are major discrepancies between the photography and the map data.

So after that long journey, GeoSmart is now able to offer you access to the Web Mapping API, which can enable you to offer routing, driving directions and other tools including displaying map tiles on a mobile or PDA display. You can search for streets, numbers and businesses.

If you explore the many LBS applications being developed overseas (some of which this blog will cover in the near future, you will see that driving or turn by turn directions are a very popular feature of LBS applications. Whether it is a LBS game, a buddy finder, proximity based marketing, planning a run or cycle trip, routing has a part to play and is one of the major reasons that people internationally use LBS applications. If you don’t have a map book (we create the Wises and AA Maps you probably have in your car)  or folded map with you, you have less opportunity to interpret data that is inaccurate, so it is imperative that you use accurate information in your application.In countries where the Government provides accurate maps (such as the USA) this is very easy to do, but in New Zealand, to date only GeoSmart has a fully driven road centreline. And of course as you know from a previous blog, we are now re driving all of New Zealand in the RAPIDcV with around 20cm accuracy.

The RAPIDcV GeoSmarts hi-tech data capture vehicle

So if you want to create an application with accurate maps and directions, the SmartFind WebMap API is a key component. If you would like to check this out, we do of course have the ability to give you a Developer Agreement at no cost so that you can start creating your application.

March 31, 2009 Posted by | AA Maps, car navigation, cartography, driving directions, geosmart, gps, lbs, lbs games, maps, new zealand, proximity based marketing, satnav, tomtom, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment