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Great Value with Air New Zealand Taxis

I recently took a 3 week trip to the US and was reviewing whether to look for a low cost car park facility at the airport and have the hassle of leaving early to go to the park facility and then on my return having to call them to pick me up in a van, wait for it to arrive etc, you know the story, all the stuff you don’t need when you are tired after close to 24 hours of travel.

I decided to try the Air New Zealand Taxi service, which is one of our clients. They use our routing engine to determine the fastest route in time and distance and then allow you to select from 5 different transport options, from a shuttle to an executive car. They guarantee the fare, which you pay up front and even give you airpoints.

One of the things you often worry about with taxis is whether they will arrive on time and of course being an Air NZ service, they not only link your service to your flights,  but they they guarantee that if your transport hasn’t arrived within 15 minutes of the booked time they will provide you with a replacement vehicle AND a full refund. That’s confidence in their own service!

I booked them for the return trip as well and this gave me extra confidence when my flight from Denver to Los Angeles broke down, that Air New Zealand Taxis would know if I ended up having to catch a later flight having missed the one I was scheduled for. It was also nice arriving back home in Auckland and seeing a driver waiting there with my name on a sign.

I’ll be using this service again and am happy to recommend it both because they are a valued client, but more importantly because it is a great service. You know what you are getting, you know the cost up front and they deliver on their promise. On top of that, of course you are supporting New Zealand businesses and saving time and money.

Btw, the site was developed by our friends at Bocapa.

August 3, 2012 Posted by | Auckland, driving directions, geosmart, location based services, map tools, new zealand, new zealand maps | , , , , , , , , | Leave a comment

Sometimes Size Matters

TomTom Via 620

TomTom have just launched a new 6″ car navigation unit packed with features and a big, high-resolution display that will become a must for truck drivers, people with big hands, or whose eyesight means that a the new big clear display will allow them to relax a bit more when they are driving.

It also comes with 12 quarterly GeoSmart map updates and a free map of Australia. Find out more about it on our Facebook page.

TomTom also came up with some interesting research that whilst most Kiwi’s dream of having a tropical island holiday, nearly half of Kiwis (48%) prefer to have their holiday in New Zealand, followed by Australia (21%). The Coromandel, Bay of Plenty and Auckland being the hotspot destinations.

Here come the surprises from TomTom Public Relations Manager Asia-Pacific, Valerie Cross from an international survey:

  • New Zealander’s appear to be the least nature-loving holiday-makers in the world with the smallest amount (14%) of respondents saying they go on holiday to commune with nature.
  • A Kiwi’s favourite part of the holiday appears to be shopping with 66% of respondents keen to browse the shops, over options like visiting beaches (58%) and restaurants (54%).
  • New Zealanders are also some of the easily frustrated when they get lost (22%), nearly twice the global average (13%) and only a close second to our Aussie neighbours (24%).

Ms Cross knocked the hammer squarely on the head, (especially for the Kiwi male) noting “It’s a real Kiwi trait not to ask for help when travelling by car.

Of course our GeoSmart maps road data and Points of Interest are continually being updated with everything from beaches and bays, parking and rest areas, public toilets and ATM’s through to every kind of shop, attraction, place to stay and much more. Your nav really is your travel partner, calmly guiding you to your destination so that you can relax and enjoy your stress free trip.

 

July 4, 2012 Posted by | Auckland, Australia Maps, car navigation, driving directions, geosmart, gps, new zealand maps, tomtom, Uncategorized | , , , , , , , , , , , | Leave a comment

Lots of Requests for Accurate New Zealand Geocoding

We have been getting a lot of companies come to us for geocoding services lately. What is geocoding? Essentially it is generating accurate coordinates for a location or street address.

This can be really important if the locations are used in a GPS based device and especially where routing or directions are involved. For example it is often not practical for vehicles to zigzag from one side of the road to another. It may be impossible because of median barriers, difficult because of heavy traffic, or the vehicle could be one that must stay on one side of the road, for example a rubbish truck. Another classic situation would be where the address is given as Corner of X and Y Streets. That could be any one of four or more corners, which could have significant implications on routing and another time waster for people on the road.

GeoSmart has driven most roads to sub half a meter accuracy which means that when we provide coordinates they will be on the correct side of the road. We have seen frequent examples of map providers who use source maps which are not spatially accurate, which can often result in the road being displaced to the point that both odd and even numbers are shown as being on the wrong side of the road.

We have a number of services on offer. We have API’s which allow an application to look up addresses using an auto-completer. This is particularly good for accounting software, CRM and other applications, allowing companies to get the full information correct first time, right into the application. We never cease to be amazed at how bad some companies record keeping of addresses is for their clients. This may not be a problem when the same person calls on them for years, but when change happens, it can become a major time waster, especially in a country with so many duplicate place names. Go to http://www.aamaps.co.nz and see how many instances of Queen Street there are just in Auckland City!

We have a geocode web service and also a Software as a Service (SaaS) application which allows you to upload a CSV file of addresses. It will resolve them including looking at incorrect spelling, vanity (e.g. where someone says Remuera, but technically they are in Newmarket) or incorrect suburbs and much more. The results include Post Code ane even Census data such as Mesh Block and the ability to export to GIS in MapInfo format.Results are ranked based on the result, for example if you look for 21A X Street and we don’t have 21A, but we do have 21 X Street, it will show as a sub 100% result and an explanation that we believe that result is correct. The same if a name is misspelled or perhaps it was entered as 21 X Street when it should have been 21 X Avenue.

The application also allows you to modify the location by moving an icon on the map yourself. For example a property may have multiple entrances, or the location may not even be on a street. It could be a building in a park, or a location within a large complex such as a hospital, university or shopping mall. We offer the flexibility of doing it yourself and being able to interpret it yourself according to your needs, without requiring GIS software or skills.

Having driven pretty much every road in New Zealand with our mapping car in most cases to sub 1 meter accuracy, we are able to offer a degree of quality not available anywhere else.

In addition to a very attractive pricing model, we are a local company in your time zone, we have developers that you can talk to and are very passionate about all things location.

To top it off, we are a wholly owned subsidiary of the New Zealand Automobile Association which is of course committed to New Zealand motorists and all revenues are retained in New Zealand.

Want to know more. Why not contact us and be pleasantly surprised about how easy it is to use and of course affordable.

P.S. We can offer the same services for Australia.

June 27, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, Data Mining, driving directions, Geocoding, geosmart, GIS, gps, map tools, Mapping Applications, new zealand maps, systems integrator, Web Map | , , , , , , , , | Leave a comment

Business Intelligence for Security and Alarm Companies

I just read a story about an application in the US which I posted on our Facebook Page about an alarm company which is providing an application for people who use their home alarm systems, which uses geofences (a line around an area, such as your property)  drawn with a mouse on a map to send a notification to people’s mobiles when they have left home, but haven’t set the alarm.

Of course the first thing I thought of was why didn’t someone in New Zealand think of that. The answer is probably that alarm and security companies in New Zealand are probably too focussed on BAU (Business As Usual) although I’d love to be proved wrong.

Of course GeoSmart has the technology to enable a solution like this. It would be easy to do and could be a huge value add to the purchase of a home burglar alarm. I’d probably go a step further and enable the possibility of arming the alarm remotely when you realise you have dones this and you have already left, or the ability to disarm it if you have someone at home that doesn’t have the code and has just set the alarm off.

I had previously thought that the security industry could use our BIonaMAP application as well, but have focussed on industries where we already have client demand. As you can see on the web page above, BIonaMAP allows you to see your customer locations on a map and run queries from your business data and view it on a map. This could include:

  • Show all customers on a map who have a particular type of alarm
  • Show all customers whose alarm needs a preventative maintenance visit
  • Show all customers who hasn’t ad a visit or sales call within a certain period of time
  • Show all customers in an area by the number of security guard visits
  • Show scheduled visits by security guard run on different nights of the week, different staff in different colours
  • Show results of sales calls including yes, no, maybe or by competitor brand
  • Show domestic clients by demographic
  • Find new clients by demographic statistics e.g. household income right down to street addresses within a mesh block

As an example, this picture illustrates using BIonaMAP to find areas where the people have lived in their homes for between 5 and 9 years AND have a household income of over $80,000 p.a. which could possibly be a good target market to purchase monitored home burglar alarms. BIonaMAP can even provide street addresses for the houses within those shaded areas.

March 28, 2012 Posted by | Auckland, Business Analytics, Business Intelligence, Business Tools, geosmart, GIS, iphone, Mapping Applications, new zealand, sales territory, Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Can You Trust Car Navigation?

This is a subject that comes up frequently in discussions and one that we all wonder about from time to time. We have been in the car navigation business since it started in New Zealand, first working with Navman and then over the years supporting and providing map data to most (not all) brands, where data accuracy is key. I won’t belabour the point that GeoSmart is the only country that continually drives all of New Zealand in our RapidcV mapping car.

If you follow the link above you will see the car not only has many sensors on it, but it also has a pile of cameras. The link explains more about the data the car collects.

In Auckland we have a lab full of specialists in a variety of areas including database, cartography, applications development and more. They source data from a wide range of sources including of course the car, data from central and local government agencies, road transport companies, AA members and the public. They collect, validate and manage data all year round and prepare it for quarterly updates, compile it into various formats for different clients and then our database team uses a variety of Quality Assurance tests for up to a month to try to break the data, in effect to make sure it is as near as possible to bulletproof. Then every quarter we ship the updates to several car navigation companies including of course Navman and TomTom.

The data doesn’t just include exactly where the road is, but also changes to speed zones (to around 10 metres accuracy), roundabouts, traffic lights,road realignments, subdivision updates and much more. Some examples in recent updates include things like the Victoria Park changes including the soutbound viaduct and the northbound tunnel, the Newmarket Switch. It includes lane data and a huge range of Points of Interest from dump sites for campervans and public rest areas through to a wide range of business and recreational locations.

So back to the first question. Can you trust car navigation?

The first answer is whilst our data is 100% driven, validated and mapped, map data is constantly changing and we can’t guarantee the exact completeness at any point in time. We provide an update every 3 months and one of the things you need to consider is how up to date your map data is. If your car nav application uses GeoSmart map data, then they have the latest data and most of them offer free map update deals when you buy a new unit and also ongoing subscriptions to keep your map data current. This is very important.

The image here shows the changes to the Victoria Park Viaduct. If you have old maps, there is every possibility that if you are heading south, your navigation will give you misleading directions based on the old road configuration. For example if you have old maps in your car navigation and are heading to SH16 from the Harbour Bridge, you could be told to keep right then keep left. This should see you on the right hand viaduct which does not provide access to State Highway 16. Now you will have a detour to make, trying to work out how to get back on route. This raises one very important point, you must use your navigation as an aid, in conjunction with what you see outside, while you are driving. If your instructions don’t make perfect sense then don’t follow them. We hear stories of people being told to turn into a canal in Berlin, or wedging their trucks between ancient buildings in Britain. Some common sense would have avoided those incidents.

Assuming you have GeoSmart Maps in your car navigation system and use common sense, then the answer is, yes you can trust your car navigation system. I have been driving with car nav for over 7 years now and I continue to be surprised that there are times when I think the navigation instructions are wrong, (I believe I also ave a very good sense of direction) and the nav found better ways for me to get from A to B even in areas I know pretty well.

Another major factor to consider with car navigation is real time traffic and a number of brands now offer this as a feature. Following is a link to a TV3 experiment where 3 journalists drove from West Auckland to the TV studio. One used TomTom car navigation with HD Traffic (using AA Traffic by GeoSmart), one took the route the locals took and the other followed Google Maps directions. Watch this link to see what happened. I think it proves the point that you can trust quality car navigation devices that have the best current map data.

We welcome your feedback.

March 5, 2012 Posted by | AA Maps, AA Traffic, Auckland, car navigation, driving directions, geosmart, navman, new zealand maps, real time traffic, satnav, tomtom, Uncategorized | , , , , , , , , , , , , , , , | Leave a comment

Ageing of the workforce in freight and distribution

Baby boomers are a major part of our workforce today and play a very important part in the freight and distribution industry. I’m told that the average age of a truck driver in New Zealand today is 49. This presents positives and negatives.

The maturity and experience of these drivers makes them very valuable. They know the road, they know their vehicles and routes and get the job done. They are largely professional drivers, many of whom own their own vehicles. Many were able to do that by borrowing against their homes and the average freight company as we have discussed in previous blogs is 0-5 trucks.These operators tend to be very good at their job, but not well versed when it comes to technology. Applications to help them improve efficiencies in their work need to be very user friendly. That is something that GeoSmart puts a lot of energy to.

The flip side is that not a lot of people are rushing to become truck drivers. Many companies don’t really want them until they reach around 24-25 and have burnt out the lead foot testosterone which could be a disaster in a big half a million dollar rig. By that time, a lot of the working stock that might have gone into truck driving have chosen other career paths, or have moved to other shores such as the mines in Australia where they can earn 3 times what they can get paid in New Zealand. We can hope that they will come back to New Zealand with those savings and experience and use them to invest in their driving career back here. These people are of course extremely tech savvy and will expect to have access to applications and services such as Real Time Traffic, Route Optimisation, Car Navigation, Fleet Management and Business Intelligence.

Car navigation with real time traffic

Keeping these ageing drivers healthy and productive is a sustainability policy in itself. Providing them with tools starting with car navigation with real time traffic is a good start. It’s easy to use and whist these people may know the roads like the backs of their hands, they don’t know that there is an accident or traffic congestion that is going to stop them from getting where they are going. They also don’t necessarily know alternate routes they could be using or what the traffic conditions are there. It could be driving out of the frying pan into the fire. A device that tells them there is a 35 minute delay on their current route, but an alternate route will only have a 10 minute delay could be gold for these people. If you are looking at one of these, make sure it provides coverage for the are they are driving in and has the very latest map data as there have been many changes in New Zealand roads over the last year. GeoSmart produces new map updates every 3 months.

February 28, 2012 Posted by | AA Traffic, Auckland, Business Tools, car navigation, Distribution, driving, Freight, geosmart, new zealand, new zealand maps, Oil Price, real time traffic, route optimisation, Route2GO, territory management, tomtom, Traffic, Uncategorized | , , , , , , , , , , , , , | Leave a comment

Sustainability Generates Profit in the Transport Industry in New Zealand

This month I had the pleasure of presenting to the New Zealand Freight Summit at Auckland University to a diverse group of people from all facets of the transport industry. There were a number of common threads and one of them was sustainability. This is a word that is bandied around a lot, together with concepts like carbon emission trading and taxes, but I wonder how seriously a lot of companies are taking it.

One motivator is compliance. Government departments and many corporates today have KPI’s which require that they do business with companies who have sustainability policies and practices. We have responded to a number of tenders recently which have asked us to specify what sustainability practices we have put in place.

I have read many articles that say that companies which have sustainability practices are more profitable than those that don’t. Obviously the above is one good reason, effectively there are contracts they won’t win simply based on the policy.

There are of course other good reasons that also hit the bottom line. The most obvious one is the rising price of oil. If you use tools such as Route Optimisation and Business Intelligence, you can potentially do more work whilst driving shorter times and distance. That means reduced running costs, reduced maintenance costs, saved time which potentially means being able to do more work in the same amount of time and bottom line increase in profit. Whether your fleet is one vehicle or hundreds, there are savings to be made and they are easy to achieve.

Wellington Traffic 28 February 2012 1:15PM

I really enjoyed showing people AA Traffic by GeoSmart. Many of the delegates were not aware that we have real time traffic congestion information covering virtually all arterial roads and highways throughout New Zealand and Australia. There will be some announcements about this in the very near future. If you are a transport operator, how would you like to be able to see exactly where the congestion is in real time and on the same map, see your vehicle fleet?

Does traffic congestion cost your company by not letting your vehicles get where they want to be on time? Wouldn’t it be great if you could have a birds eye of what was going on in real time 24/7? What would that mean to your business? We can help you with that.

Utilising technologies like this can help your company to focus on reducing overheads when the economy is tight and allows you to tell the market that you have sustainability practices, not just policies. Of course in doing so, you are actually taking practical steps to reduce your company’s carbon footprint and doing something good for your country and the planet.

Want to know more about how you can use these technologies in your business? We’d love to talk with you. Contact us today.

February 28, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, carbon footprint, Delivery, Distribution, driving, Freight, geosmart, new zealand maps, Oil Price, petrol, real time traffic, route optimisation, territory management, Traffic, university | , , , , , , , , , , , , , | Leave a comment

Route Optimisation Is Simple and Accessible

I’ve blogged about route optimisation many times recently. One recent blog talked about Fleet Management, our new BIonaMAP application and some other wonderful concepts, as ideas on how to save your business money and time and thereby increasing productivity and productivity.

I would like to break this down a little bit because there is a misconception out there that all of this technology requires spending lots of money and installing expensive equipment in your company vehicles. Let me break it down for you. There are some wonderful solutions out there, many of which are offered by our valued partners and they all have a purpose and fulfil business needs. Some business problems are complex and require complex solutions and some are simple and provide very quick return on investment.

So here is a simple problem. You have one or more vehicles which need to go out on the road and do several jobs. They may be regular runs, or they may be different each day. Let’s make it even simpler. Let’s break it down to one vehicle. You may have lots of vehicles, but let’s just look at one of them.

Here we have a merchandiser, who has to visit a number of supermarkets. One person has to visit 9 grocery stores, checking their stocks, managing the shelf placement, demonstrating new products, taking orders. As do many field sales people in New Zealand and Australia, their territory comprises of urban calls and calls out in the country and they spend a lot of their time driving.

The problem is that you can only fit so much time in a working day. You can have a pretty good idea of what order to do the jobs in, probably the order you always do them in. The other problem is that the price of petrol is going up, prices are coming down and your budget is going up. You need to get smarter.

Our Route2GO Lite application is a simple web service. There is no software to be installed, no set up fees and as Software as a Service you only pay for what you use. In this case person, who is a great sales person, spent 28 1/2 hours in the car, dead  time between calls in order to make those essential visits. Route2GO worked out how she could do the same visits but spending only 22 hours in the car. Now she can either fit in more calls in the same amount of time or spend more time with each client enhancing the relationship, doing product knowledge training with their staff and increasing the average sales she generates from those clients, which reduces the pressure on her and her sales manager to get the results the company needs.

We also cut over 400km in driving distance from this sales trip. At even $1 per km that’s a lot of money going back to the bottom line.

So what do you need in order to achieve a result like this? A PC with a web browser. An account with GeoSmart and a little time. For this run which included 9 clients and returning to base with a pile of orders, the total cost to GeoSmart would have been $6.25. No hidden surprises, that’s it. This includes the fee for geocoding (generating coordinates for calculating the route) and the optimisation from the office, to the 9 stores and back to the office. Oh and the cost of a piece of paper if you want to print off the above map and route.

It really is that simple. If you want to know more, why not contact us? We’ll even do a couple of runs for you for free, preferably ones you have already done previously so you can get a genuine comparison as to whether it will work for you. This was a dramatic example, in some cases it might only save you a little, but if we could help you visit one or two more customers in a trip without increasing your fixed overheads, every trip, hat would that add up to over a year?

We have more information about route optimisation in our blogs, so why not have a scroll through and see if you can find an example that’s relevant to your business. In an upcoming blog I will explain in simple terms what route optimisation actually is and why we can do it better than you can drawing pictures on a map. The key point of this exercise is that you can achieve dramatic results without putting in any money upfront and without having to buy any technology you don’t already have. Route2GO is available for New Zealand and Australia.

February 13, 2012 Posted by | Auckland, Australia, Australia Maps, Business Tools, Distribution, driving, Freight, geosmart, location based services, Mapping Applications, new zealand, new zealand maps, Retail, route optimisation, Route2GO, SaaS, Sales, sales territory, territory management | , , , , , , , , , , , , , , | Leave a comment

How we are helping the future greening of New Zealand

A couple of statements by David J. LePoire drawn from his essay “Beyond (Conventional) Renewable Energy?” caught my eye this morning. He said that “If energy use had grown as fast as the economy, the United States would be using an estimated 60% more energy than it does now. We’ve improved energy use in buildings, electrical appliances, cars and industrial processes. These applications are often motivated by cost savings.” There are often stories about how companies who focus on sustainability in a concerted way will become more profitable as a result, but often there is little information on where the increased profitability will come from.

There has been a lot of discussion about how green New Zealand really is and which initiatives are going to help us go forward in the way I believe most Kiwis want toThe elections are close and the parties are all telling us what their policies are going to be.

Meanwhile there are many companies who are just working business as usual with an eye to a better future. GeoSmart is one of those companies. So what are we doing?

First, we have driven every road in New Zealand for many years, but in the last few years we have been driving with phenomenal technology put together in New Zealand by Kiwis, which allows us to map New Zealand roads to sub 1 metre accuracy even when there is GPS shadow or at times (not uncommon particularly in the South Island) where there is no GPS sugnal available at all for periods of time. Tests show that we tend to be accurate to around 15cm which is as good as I believe you can get without having surveyors and laser theodolites on the ground.

This in itself means that we are able to provide highly accurate data to users of our routing web services, such as AA Maps and mobile applications such as Rugby2GO. It means that people will not be sent up paper roads that don’t exist, confirms speed zones and intersection controls and other information that doesn’t always get provided to us by the authorities.

Quality routing means that people can get the best routing information to meet their needs. For example the shortest route is often not the fastest.

We also collect road inclinometer. That is the rate of incline on hills, of which we of course have many in New Zealand. Our car navigation clients are getting more involved in eco-routing which means you can choose the route which will consume the least fuel. That means that effectively, irrespective of what type of car you drive, you can save money while also helping to save our environment.

We are also collecting data about the camber or angle of the corners. Because of the volatile nature of our country with frequent earthquakes, floods and slips, geothermal activity, the condition of corners may change. When a corner changes and noone knows about it, this can be the cause of serious accidents, such as with large trucks and trailors who may be obeying the speed advisory signs, but the conditions have changed since they were set. We are working with sophisticated Fleet Management companies who are going to use this data, combined with their knowledge of their clients’ vehicle set ups, roll over specifications and load information to alert drivers that they may be going too fast for the conditions of the road. This can save insurance conmpanies millions of dollars, not to mention reducing the inconvenience of motorists having to deal with travel delays as the incidents are examined and detours put in place.

Another major area for us is real time traffic. You are probably aware that we built and maintain the AA Roadwatch website and and provide services including real time accident, incident and congestion data throughout New Zealand and Australia to major car navigation brands. AA Spokesperson Simon Lambourne was quoted in an article in the NZ Herald earlier this week that studies have shown that “when 10 per cent of drivers use real-time traffic information to avoid jams, journey times drop 5 per cent for everyone.” Find out more about AA Traffic by GeoSmart here.

Route optimisation is becoming more important. We have written a number of blogs on this topic and more and more companies are coming to us to use this service and variations of it. Essentially  if a person has a number of sites to stop at during a day’s work, our SaaS application Route2GO Lite geocodes and calculates the best order to make those visits in, to drive the least amount of time via the most efficient route. This results in increased productivity and reduced overheads. It is also sustainable. Are you able to tell your clients that your business uses technology to benefit the environment as well as the company’s bottom line and provide better service to boot?

Talk to us about how we can help you become more sustainable whilst increasing profit.

November 7, 2011 Posted by | AA Maps, AA Traffic, Auckland, Australia, Business Tools, car navigation, carbon footprint, driving directions, geosmart, gps, Mapping Applications, navman, new zealand, new zealand maps, real time traffic, route optimisation, Route2GO, Rugby, Rugby World Cup, SaaS, tomtom, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , | Leave a comment

Location is Going Places

Obviously we would love to be writing more blogs about how our clients and partners are writing location-based apps using GeoSmart Maps API’s and Web Services and how we are helping the discover new ways to use location for proximity based marketing, location-based games (read future proximity based marketing), location-based education and  much more.The good news is that there are many new projects happening and more announcements to come next week from our camp.

There are companies who automatically go to global map providers because they perceive there is no difference and maps are pretty much all the same. To those people I say, go and have a look at the new Upper Harbour Motorway on AA Maps (one of our clients) using GeoSmart Maps and then check any other map provider on the web or on a mobile application. It’s only one of many locations we update as they happen because we are local and we care about providing the best data to our clients and to New Zealand motorists, but it is pretty major if you travel between west and north Auckland.

So this blog is for those of you who are wanting to develop applications using quality maps and location-based data, because we want to keep you informed and share great ideas with you and help you achieve your goals, whatever your business models and budgets may be.

One of the areas that I think is huge is proximity based marketing. If you are running loyalty programs, you really need to think about what you are doing. If they are working well, then we say they could be working much better, if they are not performing the way you would like, you should talk to us about how we can help, because location is our bread and butter.

As we have discussed before, the marriage of social media and location is really going places. I’d like to mention a couple of recent developments relevant to the many blogs here.

Foursquare

Now obviously Foursquare is global and needs more than the excellent New Zealand and Australian Maps we provide, but they are really showing the way to develop successful check in software. Want to know more about check ins and Foursquare have a look at more of the blogs on this site.

One of the things that people have been asking about is how to push a message to people based on their proximity. In effect, rather than have people open up Foursquare and look for deals and promotions near you, what people have been asking me about almost daily is how do we push an alert to people, rather than have them stumble on opportunities.

Now Foursquare has their own very popular application and I hope to hear that their latest announcement appears on their own application as well as the API’s they offer to developers. The Foursquare global hackathon starts tomorrow and it has een whispered on many sites around the world that one of the new features to be launched there is a Push API.

What does this mean? Well effectively it is an opportunity for developers to look at ways to send push messages to people using their applications using the Foursquare API’s. During the hackathon there will be competitions to see who can come up with the best applications using this functionality over the week. It could be almost anything and I’m hoping that this will provide our local New Zealand developers with ideas as to what they can do using these concepts. A few ideas being floated include:

  • Your mobile shopping list reminds you that you haven’t bought the milk and you are passing your local grocery store.
  • You are at a bar or restaurant and your app tells you that you have friends nearby. You can notify them where you are and get them to join you.
  • Your restaurant has empty seats and you have loyalty customers nearby, send them an invitation with tonight’s specials
  • Your loyalty card has double points today and you are about to pass your favourite Petrol Station, DIY, Clothing, Consumer Electronics store

Obviously we have much cooler ideas in our treasure chest to share with our clients, but you get the idea I hope. This is one of the missing links and is going to turn the concept of check-ins on its ear in my humble opinion. Now you don’t need to use Foursquare for this, although I’m not saying you shouldn’t. Personally I’d like to see these sorts of things being developed and proven locally in the way good Kiwi entrepreneurs do, with support from GeoSmart and then shipped overseas generating export revenues.

We have clever and passionate people here and sometimes it frustrates me that companies developing applications around locality instantly go to American or other map providers who aren’t passionate about New Zealand aren’t keeping their maps up to date and don’t have local resources to help. OK, I’m off my soap box people.

September 15, 2011 Posted by | AA Maps, Auckland, Australia, Australia Maps, channel partner, Check Ins, competition, competitions, foursquare, geosmart, gps, ICT, Indoor Navigation, iphone, lbs, lbs games, location based services, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, proximity based marketing, Social Media, social networking, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment