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GPS Car Navigation for Rugby Tourists to New Zealand with Global iPhone and iPad First

There’s a world championship event going on in New Zealand right now with rugby teams competing for a major cup. Many of the tourists who have arrived in New Zealand or are coming over for the rugby matches have iPhones and or iPads. They may be staying in Auckland or the region the national team they are supporting is based and don’t want to buy a complete car navigation device or a map set for the whole country when they are only staying for days or weeks.

The thing with the iPhone or iPad is that it is one of those ubiquitous devices that you keep on your person and navigation isn’t necessarily just about being a driver. It might be about being confident that the way the taxi is taking you is the quickest, or how do I get to the Fan Zone or Rugby Stadium or perhaps one of the REAL NZ Festival events.

MetroView Systems Pty Limited from Australia has come up with an excellent solution using GeoSmart car navigation maps and Points of Interest data, called MetroView NZ City. Because they are a local (Australasian) company, they are nimble and were able to come up with a product well suited for the rugby tourist, or in fact any tourist visiting New Zealand. Of course there are many Kiwis who don’t need all of New Zealand either, but a real key opportunity is that if you are only coming over for days or weeks. NZ$9.95 for true GPS car navigation on a device you already own is great value. That’s less than the price of 3 cups of coffee!

The application, which you can buy from the Apple Appstore has all the Points of Interest a rugby fan is looking for, but lots of great features around the iPhone and iPad as well. For example you can listen to and control your music and podcasts right from within the application using the iPad/iPhone button. If you have appointments (with an address)  in your mobile’s calendar, you can navigate directly to them, the same applies to your contacts list. Your music will automatically mute if there is a navigation instruction.

It is likely that the concept of buying maps for a single city will become more common in other countries but you saw it here first in New Zealand with GeoSmart data and MetroView software. Of course it isn’t just about the rugby, it is full car navigation with the features you are used to using. If you are planning a visit to New Zealand and want to find your way around on your iPhone or iPad, check out this product. I think you’ll find it very useful.

And all the best to your team, I hope they do really well, maybe even second if you’re not supporting the All Blacks;p

Metroview NZ City

September 14, 2011 Posted by | Auckland, Australia, car navigation, driving directions, geosmart, gps, iphone, location based services, map tools, maps, Mobile maps, new zealand, new zealand maps, Rugby, satnav, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Crazy About Rugby

When Tango Communications and Air New Zealand came to us saying they were going to run another cool promotional campaign, we were delighted to have the opportunity to participate. Together with a number of other sponsors, Air New Zealand have put together a road trip in specially detailed Britz campervans, driven by Air NZ staff who won the opportunity to have an exciting road trip from Christchurch to Dunedin as outlined in this story.

The 10 campervans left Kings College late yesterday morning after a photo opportunity with Prime Minister John Key and are now on their way south.

The campervans all have GPS tracking in them and using GeoSmart Maps technology members of the public can view the current location of the vehicles in real time.

You can also view the route they took and read their journals, which are uploaded by mobile along the way.

Of course we are also keeping them up to date with AA Traffic Alerts to their mobiles, but fortunately so far the only possible problem has been a slip on the Desert Rd in the opposite direction to their journey.

The Air New Zealand Campervans Crazy About Rugby Tour is a great example of using location based services in a marketing campaign. We look forward to following their journey and invite agencies and marketers to talk to us about how they can also use our mapping tools and technologies in their campaigns.

July 14, 2011 Posted by | AA Traffic, Agencies, competition, competitions, geosmart, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, new zealand maps, real time traffic, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , | Leave a comment