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Business Intelligence for Security and Alarm Companies

I just read a story about an application in the US which I posted on our Facebook Page about an alarm company which is providing an application for people who use their home alarm systems, which uses geofences (a line around an area, such as your property)  drawn with a mouse on a map to send a notification to people’s mobiles when they have left home, but haven’t set the alarm.

Of course the first thing I thought of was why didn’t someone in New Zealand think of that. The answer is probably that alarm and security companies in New Zealand are probably too focussed on BAU (Business As Usual) although I’d love to be proved wrong.

Of course GeoSmart has the technology to enable a solution like this. It would be easy to do and could be a huge value add to the purchase of a home burglar alarm. I’d probably go a step further and enable the possibility of arming the alarm remotely when you realise you have dones this and you have already left, or the ability to disarm it if you have someone at home that doesn’t have the code and has just set the alarm off.

I had previously thought that the security industry could use our BIonaMAP application as well, but have focussed on industries where we already have client demand. As you can see on the web page above, BIonaMAP allows you to see your customer locations on a map and run queries from your business data and view it on a map. This could include:

  • Show all customers on a map who have a particular type of alarm
  • Show all customers whose alarm needs a preventative maintenance visit
  • Show all customers who hasn’t ad a visit or sales call within a certain period of time
  • Show all customers in an area by the number of security guard visits
  • Show scheduled visits by security guard run on different nights of the week, different staff in different colours
  • Show results of sales calls including yes, no, maybe or by competitor brand
  • Show domestic clients by demographic
  • Find new clients by demographic statistics e.g. household income right down to street addresses within a mesh block

As an example, this picture illustrates using BIonaMAP to find areas where the people have lived in their homes for between 5 and 9 years AND have a household income of over $80,000 p.a. which could possibly be a good target market to purchase monitored home burglar alarms. BIonaMAP can even provide street addresses for the houses within those shaded areas.

March 28, 2012 Posted by | Auckland, Business Analytics, Business Intelligence, Business Tools, geosmart, GIS, iphone, Mapping Applications, new zealand, sales territory, Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Route Optimisation Is Simple and Accessible

I’ve blogged about route optimisation many times recently. One recent blog talked about Fleet Management, our new BIonaMAP application and some other wonderful concepts, as ideas on how to save your business money and time and thereby increasing productivity and productivity.

I would like to break this down a little bit because there is a misconception out there that all of this technology requires spending lots of money and installing expensive equipment in your company vehicles. Let me break it down for you. There are some wonderful solutions out there, many of which are offered by our valued partners and they all have a purpose and fulfil business needs. Some business problems are complex and require complex solutions and some are simple and provide very quick return on investment.

So here is a simple problem. You have one or more vehicles which need to go out on the road and do several jobs. They may be regular runs, or they may be different each day. Let’s make it even simpler. Let’s break it down to one vehicle. You may have lots of vehicles, but let’s just look at one of them.

Here we have a merchandiser, who has to visit a number of supermarkets. One person has to visit 9 grocery stores, checking their stocks, managing the shelf placement, demonstrating new products, taking orders. As do many field sales people in New Zealand and Australia, their territory comprises of urban calls and calls out in the country and they spend a lot of their time driving.

The problem is that you can only fit so much time in a working day. You can have a pretty good idea of what order to do the jobs in, probably the order you always do them in. The other problem is that the price of petrol is going up, prices are coming down and your budget is going up. You need to get smarter.

Our Route2GO Lite application is a simple web service. There is no software to be installed, no set up fees and as Software as a Service you only pay for what you use. In this case person, who is a great sales person, spent 28 1/2 hours in the car, dead  time between calls in order to make those essential visits. Route2GO worked out how she could do the same visits but spending only 22 hours in the car. Now she can either fit in more calls in the same amount of time or spend more time with each client enhancing the relationship, doing product knowledge training with their staff and increasing the average sales she generates from those clients, which reduces the pressure on her and her sales manager to get the results the company needs.

We also cut over 400km in driving distance from this sales trip. At even $1 per km that’s a lot of money going back to the bottom line.

So what do you need in order to achieve a result like this? A PC with a web browser. An account with GeoSmart and a little time. For this run which included 9 clients and returning to base with a pile of orders, the total cost to GeoSmart would have been $6.25. No hidden surprises, that’s it. This includes the fee for geocoding (generating coordinates for calculating the route) and the optimisation from the office, to the 9 stores and back to the office. Oh and the cost of a piece of paper if you want to print off the above map and route.

It really is that simple. If you want to know more, why not contact us? We’ll even do a couple of runs for you for free, preferably ones you have already done previously so you can get a genuine comparison as to whether it will work for you. This was a dramatic example, in some cases it might only save you a little, but if we could help you visit one or two more customers in a trip without increasing your fixed overheads, every trip, hat would that add up to over a year?

We have more information about route optimisation in our blogs, so why not have a scroll through and see if you can find an example that’s relevant to your business. In an upcoming blog I will explain in simple terms what route optimisation actually is and why we can do it better than you can drawing pictures on a map. The key point of this exercise is that you can achieve dramatic results without putting in any money upfront and without having to buy any technology you don’t already have. Route2GO is available for New Zealand and Australia.

February 13, 2012 Posted by | Auckland, Australia, Australia Maps, Business Tools, Distribution, driving, Freight, geosmart, location based services, Mapping Applications, new zealand, new zealand maps, Retail, route optimisation, Route2GO, SaaS, Sales, sales territory, territory management | , , , , , , , , , , , , , , | Leave a comment

Anyone Can Use Route Optimisation with Route2GO Lite, it’s Easy!

Over the last couple of weeks, I have written about Route2GO Lite, which is a web based application which allows you to calculate the most cost effective order to make customer visits on the road. I talked about Furniture Stores and how they and other bulky goods retailers can get an immediate payback. I gave examples of added value things you can do such as creating a reverse order loading list for the truck and how to use a spreadsheet to calculate other factors such as estimated time on site for deliveries.

What is perhaps a little harder to get across is that this application is really simple to use. Large freight and distribution companies and service companies employ fleet controllers, dispatchers and other management staff and possibly highly skilled IT workers, who deal with things like route optimisation.

In New Zealand, most companies have very small fleets, ranging from 1 to 5 vehicles. They can’t afford to employ technical people and just want to get on with the job. The drivers will have key skills, for example a furniture delivery driver will know how to get in and out of tight spots, they’ll know how to carry furniture without damaging it or the house it is going into. They probably have good social skills and develop good relationships with customers. The problem though is that costs are going up and customers are expecting more for less. We have clients at the top end who have taken over smaller companies who can’t compete, those who don’t have an IT Department.

We have great news! You don’t need an IT Department. You don’t need to buy any software. All you need is access to a  PC connected to the Internet and a browser, such as Firefox. That’s it, no special skills (correct spelling is helpful but we have some fuzzy logic), just a desire to improve efficiency, save some time and money and perhaps provide a better standard of service to your customers.

If you’re business is in New Zealand we invite you to give us a try. The best thing to do would be to give us a few lists of routes that have previously been driven, in the order they were done. That way we can give you the ability to evaluate the route based on the order we recommend. If you can put a dollar cost per driven km, you can calculate the immediate Return On Investment. Of course as per the previous links above, there are many more ways you can benefit from this product.

So here’s our offer: We will run up to 5 routes (Up to a maximum of 25  addresses per trip) for FREE. Our preference is for ones you have already driven so we can give you a real comparison. No risk or commitment required. If you are as excited about the result as we think you will be, we will invite you to set up an account with us. You can use it as often or as little as you like. There are no up front costs and no license fees. You only pay for what you use. In effect it is Software as a Service.

Why have we done this? The way I see it is that it is about working smarter rather than harder. You are good at what you do and we are good at our speciality which is mapping and everything to do with Location Based Services.We are a New Zealand owned company. We understand New Zealand business and New Zealand roads. We want to help New Zealand businesses achieve their goals by providing simple solutions that make a difference.

So why would you take us up on our free trial? I don’t know. I could think of lots of possible reasons, such as:

  • Reduce costs and be more profitable
  • Reduce stress by being able to deliver to your promise
  • Be able to compete with bigger companies
  • Have happy customers who keep coming back and buying or using more of your services
  • Be able to do more jobs without increasing resources
  • Not lose sales or work because you don’t have the ability to deliver quickly
  • Work smarter rather than harder, rely on science instead of guesswork
  • Find out if it is as easy as I say it is
  • Have happier staff who know they can achieve what is expected of them
  • Have customers who recommend you to their peers

I don’t know why you are in business. It could be to get rich, it might be so you can be your own boss, it could be for lifestyle. Whatever it is, we want to help. Why not contact us today on 09 966 8730 or email info@geosmart.co.nz.

October 21, 2010 Posted by | Auckland, channel partner, Delivery, Distribution, driving, Freight, Furniture Delivery, geosmart, GIS, lbs, location based services, map tools, Mapping Applications, maps, new zealand, new zealand maps, optmisation, petrol, Retail Profit, ROI, route optimisation, Route2GO, SaaS, Sales, sales territory, software, systems integrator, territory management, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart is at Trafinz

commGeoSmart is at the Trafinz conference this week in Wellington this week. Over the last year it has been developing real time traffic solutions including AA Traffic. AA Traffic was developed for the NZ Automobile Association to assist motorists in identifying traffic incidents ranging from road works through to accidents and road closures resultant from a wide range of causes including in recent days earthquakes and flood damage.

As part of the data collection and applications developed in this area, GeoSmart has been collecting real time vehicle traffic flow data throughout New Zealand on all roads from State Highways to connector roads. In addition to viewing this to assist us in our real time traffic services, we are also storing this data so that it can be used historically.

We already have around 4 months of historic traffic flow data that can be used by traffic engineers, consultants, councils and other authorities for analysis, planning and forecasting. It can be delivered in a variety of ways. For example if someone is working on a project for a specific road segment or network, we can make available data for that location by time of day, day of week to enhance the quality and quantity of the information being analysed. that information could be provided as a CSV file or for overlay in a web mapping or GIS environment.

Feedback so far from attendees at the conference has been very favorable and we are now looking at ways of working with organisations who will find this information of value.

We are also working with Fleet Management companies who are interested in the potential to allow their clients to not only see their vehicles on a map, but to also be able to see real time incidents and traffic flow on the same map. This would enable dispatchers and fleet controllers to make decisions based on real time and historical data on routes to use. This can have value to all sorts of road users from emergency services through to transport and distribution companies, meter readers, field service companies, to name a few.

An example of the use of this data is in the September issue of Metro Magazine’s feature on ‘The Best Places to Live in Auckland’ for which we calculated commuter morning drive times into the city from around 50 suburbs.

GeoSmart already has API’s, Web Services and applications available in the field 0f route optimisation. Companies using this technology have enjoyed significant ROI by being able to reduce travel distance and time, which also has the byproduct of reducing CO2 emissions. This means being able to provide a better service to their customers, while also increasing productivity and profitability. In the future we anticipate being able to add real time traffic into the equation for real time route optimisation.

GeoSmart is now planning meetings with traffic engineers, local and regional Government and other organisations to discuss how the real time and historic traffic flow data may be used and welcomes the opportunity to meet with any interested parties to discuss mutual opportunities.

September 7, 2010 Posted by | AA Traffic, driving, Freight, geosmart, GIS, gps, location based services, map tools, maps, new zealand, new zealand maps, real time traffic, route optimisation, Traffic, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment