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Sometimes Size Matters

TomTom Via 620

TomTom have just launched a new 6″ car navigation unit packed with features and a big, high-resolution display that will become a must for truck drivers, people with big hands, or whose eyesight means that a the new big clear display will allow them to relax a bit more when they are driving.

It also comes with 12 quarterly GeoSmart map updates and a free map of Australia. Find out more about it on our Facebook page.

TomTom also came up with some interesting research that whilst most Kiwi’s dream of having a tropical island holiday, nearly half of Kiwis (48%) prefer to have their holiday in New Zealand, followed by Australia (21%). The Coromandel, Bay of Plenty and Auckland being the hotspot destinations.

Here come the surprises from TomTom Public Relations Manager Asia-Pacific, Valerie Cross from an international survey:

  • New Zealander’s appear to be the least nature-loving holiday-makers in the world with the smallest amount (14%) of respondents saying they go on holiday to commune with nature.
  • A Kiwi’s favourite part of the holiday appears to be shopping with 66% of respondents keen to browse the shops, over options like visiting beaches (58%) and restaurants (54%).
  • New Zealanders are also some of the easily frustrated when they get lost (22%), nearly twice the global average (13%) and only a close second to our Aussie neighbours (24%).

Ms Cross knocked the hammer squarely on the head, (especially for the Kiwi male) noting “It’s a real Kiwi trait not to ask for help when travelling by car.

Of course our GeoSmart maps road data and Points of Interest are continually being updated with everything from beaches and bays, parking and rest areas, public toilets and ATM’s through to every kind of shop, attraction, place to stay and much more. Your nav really is your travel partner, calmly guiding you to your destination so that you can relax and enjoy your stress free trip.

 

July 4, 2012 Posted by | Auckland, Australia Maps, car navigation, driving directions, geosmart, gps, new zealand maps, tomtom, Uncategorized | , , , , , , , , , , , | Leave a comment

Lots of Requests for Accurate New Zealand Geocoding

We have been getting a lot of companies come to us for geocoding services lately. What is geocoding? Essentially it is generating accurate coordinates for a location or street address.

This can be really important if the locations are used in a GPS based device and especially where routing or directions are involved. For example it is often not practical for vehicles to zigzag from one side of the road to another. It may be impossible because of median barriers, difficult because of heavy traffic, or the vehicle could be one that must stay on one side of the road, for example a rubbish truck. Another classic situation would be where the address is given as Corner of X and Y Streets. That could be any one of four or more corners, which could have significant implications on routing and another time waster for people on the road.

GeoSmart has driven most roads to sub half a meter accuracy which means that when we provide coordinates they will be on the correct side of the road. We have seen frequent examples of map providers who use source maps which are not spatially accurate, which can often result in the road being displaced to the point that both odd and even numbers are shown as being on the wrong side of the road.

We have a number of services on offer. We have API’s which allow an application to look up addresses using an auto-completer. This is particularly good for accounting software, CRM and other applications, allowing companies to get the full information correct first time, right into the application. We never cease to be amazed at how bad some companies record keeping of addresses is for their clients. This may not be a problem when the same person calls on them for years, but when change happens, it can become a major time waster, especially in a country with so many duplicate place names. Go to http://www.aamaps.co.nz and see how many instances of Queen Street there are just in Auckland City!

We have a geocode web service and also a Software as a Service (SaaS) application which allows you to upload a CSV file of addresses. It will resolve them including looking at incorrect spelling, vanity (e.g. where someone says Remuera, but technically they are in Newmarket) or incorrect suburbs and much more. The results include Post Code ane even Census data such as Mesh Block and the ability to export to GIS in MapInfo format.Results are ranked based on the result, for example if you look for 21A X Street and we don’t have 21A, but we do have 21 X Street, it will show as a sub 100% result and an explanation that we believe that result is correct. The same if a name is misspelled or perhaps it was entered as 21 X Street when it should have been 21 X Avenue.

The application also allows you to modify the location by moving an icon on the map yourself. For example a property may have multiple entrances, or the location may not even be on a street. It could be a building in a park, or a location within a large complex such as a hospital, university or shopping mall. We offer the flexibility of doing it yourself and being able to interpret it yourself according to your needs, without requiring GIS software or skills.

Having driven pretty much every road in New Zealand with our mapping car in most cases to sub 1 meter accuracy, we are able to offer a degree of quality not available anywhere else.

In addition to a very attractive pricing model, we are a local company in your time zone, we have developers that you can talk to and are very passionate about all things location.

To top it off, we are a wholly owned subsidiary of the New Zealand Automobile Association which is of course committed to New Zealand motorists and all revenues are retained in New Zealand.

Want to know more. Why not contact us and be pleasantly surprised about how easy it is to use and of course affordable.

P.S. We can offer the same services for Australia.

June 27, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, Data Mining, driving directions, Geocoding, geosmart, GIS, gps, map tools, Mapping Applications, new zealand maps, systems integrator, Web Map | , , , , , , , , | Leave a comment

Where Are You? Mobile Apps For Finding Family and People at Risk

For a long time we have been encouraging our business partners to look at developing applications and devices to track elderly people, people with memory impaired conditions such as dementia, blind, autistic and others. There have been many challenges in this area because these devices are often a little on the bulky side and need daily charging due to the power constraints of batteries used for communications and GPS. Designing devices that are appealing such as bracelets, necklaces that people are prepared to wear has been a challenge. That development goes on and we hope that in the next year or so, we will see some success and demand from the market.

There is of course another huge market segment where mobiles are used. We are starting to see a number of applications like Pingbot, which we mentioned on our Facebook Page. This uses location based services including GPS to identify the location of a person’s mobile, with their permission of course. Effectively with Pingbot, the owner of the mobile has a secret word, effectively like a password that the user can share with those trusted people who may need to be able to find them. Obvious users would be children (most teenage children would not go anywhere without a mobile today), people with some form of disability, injury or medical risk, such as allergies or requiring medication, they may have forgotten to take with them. It could also be a social, sport or other reason for people to be able to find each other, such as a buddy finder environment. The idea of Pingbot is that all you need to do is send an SMS message with the secret word in order to find the location of that person.

GeoSmart has the web services and API’s to help developers create these types of solution in New Zealand and Australia. This includes highly accurate mapping, accurate turn by turn directions via the fastest route and services such as Reverse GeoCoding, which allows you to send a set of coordinates to our servers, which will return the nearest street address to that location.

These sorts of applications were difficult to market in the past because most people didn’t have mobiles with GPS. Today is a different story. It’s almost difficult to find a mobile in a retail store today that does not have GPS. We’d like to hear from developers who would like to help find that child that didn’t get home, the diabetic who went out without their insulin, or the blind person who has become disoriented. We offer a Developer Agreement for free and are local, in your time zone, with real people you can talk to about your application development.

May 27, 2012 Posted by | Australia Maps, geosmart, gps, location based services, Mapping Applications, new zealand maps, Reverse Geocoding, Uncategorized | , , , , , , , , , , | Leave a comment

Harnessing Your Business Data with a Map

There was a very good article on from eMarketer this month about the difficulties for online retailers in accessing, sharing and analysing information about their business. This is something we have found relates to all business, not just online. Business is all about numbers and understanding what your customers want and when. It doesn’t matter if you are a bricks and mortar retailer like the very successful Briscoes, a supermarket chain selling high volume for low margin or a company with a field sales or service workforce. Success comes down to being able to access quality information.

In retail the key information tends to be about stockturn, aged stock, shelf space, gross profit by product and category and so on. Retailers and department heads will have standard exception reports that arrive on their desks, daily, weekly and monthly and they will make their buying and promotional decisions based on these reports.

As per the table, research shows that often data is used for the key purposes of business as usual, but often it is only available to a few people and there is very little use made of information about who the customers are, where they come from, the context in which they do their shopping and much more.

GeoSmart’s BIonaMAP is a tool that can allow companies to visualise more information in a way that allows them to look strategically at location based information about their business. It might be a retail chain deciding where to place their next store, a loyalty program that wants to understand their customer demographics or a sales or divisional manager wanting to create fair and manageable sales territories.

By combining information from the Point of Sale system or the financials with a map, it becomes possible to cut through the clutter and see the big picture. BIonaMAP is a SaaS (Software as a Service) application. What that effectively means is that all you need in order to use it is a web browser and an Internet connection. You don’t need to install any software.

Now you can share information with whoever needs it, management,sales and marketing, business partners and suppliers. It might be about where your customers live or work, which ones use one of your products but not another. It might be customers within a certain distance from a store or using demographics to decide where best to place your next store. The potential is limited by your imagination and currently to within Australia and New Zealand. Effectively anything that has a location element to it and where data can be exported as a CSV file from your financials, CRM or other application can be interrogated within BIonaMAP.

Do you suffer from death by spreadsheet or wish you could see the big picture, large corporate, franchise or SME, we would like to talk to you about how to harness your business data and increase your productivity and profit.

May 23, 2012 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, geosmart, GIS, Loyalty Card, Mapping Applications, Marketing, new zealand, new zealand maps, Retail, Retail Profit, SaaS, sales territory, territory management, Uncategorized | , , , , , , , , , , , , , , | Leave a comment

Whose territory does a new prospect belong to?

Does this sound familiar to you? We talk to companies all the time who have problems with who to allocate a new customer or prospect to when they ring the sales or franchise company or call centre. Sales territories have always been a bit of a problem to deal with, but this will no longer be a problem for people who use GeoSmart’s new BIonaMAP business intelligence SaaS (Software as a Service) application.

Old school BAU (Business As Usual) is still the way most sales and service companies work. They pin a map on the wall, draw the territory on it with a sharpie pen and write the name on the map. There are always arguments over whether a territory includes both sides of the road, where the suburb boundaries are and don’t even start about what happens when you want to modify a territory.

Queen Street

If the call centre or people taking the calls don’t have access to the map when new customers ring, there can be major time wasting and potential for problems ensuring that the right person is dealing with the client quickly and professionally in order to secure new business. There are also issues over making sure the address is correct. There are a dozen Queen Streets in Auckland and we have heard plenty of stories about people driving up and down a road in the wrong suburb looking for a client they are meant to be meeting with. Then there are vanity suburbs like the person on Remuera Road who say they are in Remuera, but they are actually in Newmarket and knowing which numbers of the street belong in which territory. It is a problem that has been around for years.

This problem goes away with BIonaMAP and there are a number of ways that we can deal with it. Some companies are simply going to use a query on the BIonaMAP home page which effectively allows you to start entering the address, with an autocompleter allowing you to select from a drop down menu to get the right one. Some companies are going to integrate this function right into their accounting software, CRM or other business database application, which means that the full correct address with Post Code and correct suburb as well as the coordinates are recorded into the right fields.

What makes this different? Database applications on their own can deal with suburbs or post codes, but typically can not deal with spatial queries, i.e. in what territory or polygon does this belong to? The answer effectively will be one of the following:

  • It belongs in Territory X.
  • It appears in Territory X and overlapping Territory Y (e.g. a sales and a service territory)
  • It doesn’t appear in any territory

If this is an issue that you have to grapple with in your business, why not contact us and ask us how BIonaMAP can help you?

BIonaMAP is available for New Zealand and Australia and has a host of location based business analytics capability. It is Software as a Service which means no software installation and it can be accessed by using a web browser. We also welcome inquiries from sales, service, franchise and other business consultants, resellers and systems integrators.

May 1, 2012 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, Distribution, geosmart, GIS, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, SaaS, Sales, sales territory, systems integrator, territory management, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Sustainability Generates Profit in the Transport Industry in New Zealand

This month I had the pleasure of presenting to the New Zealand Freight Summit at Auckland University to a diverse group of people from all facets of the transport industry. There were a number of common threads and one of them was sustainability. This is a word that is bandied around a lot, together with concepts like carbon emission trading and taxes, but I wonder how seriously a lot of companies are taking it.

One motivator is compliance. Government departments and many corporates today have KPI’s which require that they do business with companies who have sustainability policies and practices. We have responded to a number of tenders recently which have asked us to specify what sustainability practices we have put in place.

I have read many articles that say that companies which have sustainability practices are more profitable than those that don’t. Obviously the above is one good reason, effectively there are contracts they won’t win simply based on the policy.

There are of course other good reasons that also hit the bottom line. The most obvious one is the rising price of oil. If you use tools such as Route Optimisation and Business Intelligence, you can potentially do more work whilst driving shorter times and distance. That means reduced running costs, reduced maintenance costs, saved time which potentially means being able to do more work in the same amount of time and bottom line increase in profit. Whether your fleet is one vehicle or hundreds, there are savings to be made and they are easy to achieve.

Wellington Traffic 28 February 2012 1:15PM

I really enjoyed showing people AA Traffic by GeoSmart. Many of the delegates were not aware that we have real time traffic congestion information covering virtually all arterial roads and highways throughout New Zealand and Australia. There will be some announcements about this in the very near future. If you are a transport operator, how would you like to be able to see exactly where the congestion is in real time and on the same map, see your vehicle fleet?

Does traffic congestion cost your company by not letting your vehicles get where they want to be on time? Wouldn’t it be great if you could have a birds eye of what was going on in real time 24/7? What would that mean to your business? We can help you with that.

Utilising technologies like this can help your company to focus on reducing overheads when the economy is tight and allows you to tell the market that you have sustainability practices, not just policies. Of course in doing so, you are actually taking practical steps to reduce your company’s carbon footprint and doing something good for your country and the planet.

Want to know more about how you can use these technologies in your business? We’d love to talk with you. Contact us today.

February 28, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, carbon footprint, Delivery, Distribution, driving, Freight, geosmart, new zealand maps, Oil Price, petrol, real time traffic, route optimisation, territory management, Traffic, university | , , , , , , , , , , , , , | Leave a comment

Route Optimisation Is Simple and Accessible

I’ve blogged about route optimisation many times recently. One recent blog talked about Fleet Management, our new BIonaMAP application and some other wonderful concepts, as ideas on how to save your business money and time and thereby increasing productivity and productivity.

I would like to break this down a little bit because there is a misconception out there that all of this technology requires spending lots of money and installing expensive equipment in your company vehicles. Let me break it down for you. There are some wonderful solutions out there, many of which are offered by our valued partners and they all have a purpose and fulfil business needs. Some business problems are complex and require complex solutions and some are simple and provide very quick return on investment.

So here is a simple problem. You have one or more vehicles which need to go out on the road and do several jobs. They may be regular runs, or they may be different each day. Let’s make it even simpler. Let’s break it down to one vehicle. You may have lots of vehicles, but let’s just look at one of them.

Here we have a merchandiser, who has to visit a number of supermarkets. One person has to visit 9 grocery stores, checking their stocks, managing the shelf placement, demonstrating new products, taking orders. As do many field sales people in New Zealand and Australia, their territory comprises of urban calls and calls out in the country and they spend a lot of their time driving.

The problem is that you can only fit so much time in a working day. You can have a pretty good idea of what order to do the jobs in, probably the order you always do them in. The other problem is that the price of petrol is going up, prices are coming down and your budget is going up. You need to get smarter.

Our Route2GO Lite application is a simple web service. There is no software to be installed, no set up fees and as Software as a Service you only pay for what you use. In this case person, who is a great sales person, spent 28 1/2 hours in the car, dead  time between calls in order to make those essential visits. Route2GO worked out how she could do the same visits but spending only 22 hours in the car. Now she can either fit in more calls in the same amount of time or spend more time with each client enhancing the relationship, doing product knowledge training with their staff and increasing the average sales she generates from those clients, which reduces the pressure on her and her sales manager to get the results the company needs.

We also cut over 400km in driving distance from this sales trip. At even $1 per km that’s a lot of money going back to the bottom line.

So what do you need in order to achieve a result like this? A PC with a web browser. An account with GeoSmart and a little time. For this run which included 9 clients and returning to base with a pile of orders, the total cost to GeoSmart would have been $6.25. No hidden surprises, that’s it. This includes the fee for geocoding (generating coordinates for calculating the route) and the optimisation from the office, to the 9 stores and back to the office. Oh and the cost of a piece of paper if you want to print off the above map and route.

It really is that simple. If you want to know more, why not contact us? We’ll even do a couple of runs for you for free, preferably ones you have already done previously so you can get a genuine comparison as to whether it will work for you. This was a dramatic example, in some cases it might only save you a little, but if we could help you visit one or two more customers in a trip without increasing your fixed overheads, every trip, hat would that add up to over a year?

We have more information about route optimisation in our blogs, so why not have a scroll through and see if you can find an example that’s relevant to your business. In an upcoming blog I will explain in simple terms what route optimisation actually is and why we can do it better than you can drawing pictures on a map. The key point of this exercise is that you can achieve dramatic results without putting in any money upfront and without having to buy any technology you don’t already have. Route2GO is available for New Zealand and Australia.

February 13, 2012 Posted by | Auckland, Australia, Australia Maps, Business Tools, Distribution, driving, Freight, geosmart, location based services, Mapping Applications, new zealand, new zealand maps, Retail, route optimisation, Route2GO, SaaS, Sales, sales territory, territory management | , , , , , , , , , , , , , , | Leave a comment

Adding Location To Loyalty Card Apps

There are obviously lots of different kinds of loyalty cards. I have somewhere between 10 and 20 cards ranging from Coffee Cards through to Airline Frequent Flyer Cards. I have so many I can’t carry them all in my wallet, which is unfortunate when I find myself in a position to use one. I do carry a Smartphone, so there are opportunities to carry apps. Many retail companies in New Zealand now have apps, mostly on iPhone and Android. They range from cafe’s and fast food companies to tourism and banks. Features include the ability to order food from a specific store, the ability to view the store on the map, make reservations and view points.

A lot of companies have had back on using Smartphone applications for loyalty programs on the basis that there are not enough people using them. At the last Social Media Club Auckland event one of the panel questions was what is the penetration of Smartphones in New Zealand. No one had an answer as the telco’s generally don’t want to share this competitive information. However in this month’s IT Brief there was a quote from Tony Baird of Vodafone saying that 66% of their mobile users now have Smartphones. That’s pretty high penetration and growing rapidly as is their data traffic which grew from 60TB in June last year to 135 TB in June this year. It would be reasonable to expect at least Telecom to be showing similar penetration.

So, in my last post I talked about a number of aspects of getting to know your customers. Given the statistics in the poll on my previous blog almost 70% of loyalty card holders do not specifically head to shop at a store where they have a loyalty card. In effect this says that the loyalty card in most cases is not attracting people to do business, or effectively be loyal to the retailer or group who invest a lot of time and money into the card systems in manufacture, distribution and all the other aspects of running a loyalty program.

What is missing? I believe that one aspect is not really understanding the customer. Let’s start simple. How do you get a loyalty card? Obviously it varies. Some cards like a coffee card are as simple as the retailer offering the card to a customer when they are in the store buying a coffee, the retailer invites them to start using a card, typically offering your 11th cup free. At the other end of the scale there are forms to fill out, which confidentially provides the company with significant information about the person. This may include:

  • Home address
  • Home and Mobile Phone numbers
  • Age
  • Household income
  • Interests
  • Family details e.g. single, married, children under or over a certain age
  • Occupation
  • Email address

In theory this enables the loyalty program to target information to the member and under strict Direct Marketing opt in guidelines, make offers to the members, which typically comes in the form of eDM’s and Direct Mail. The latter is a very expensive form of marketing as is normal advertising such as print, radio and TVC’s. For many industries and products this is tough business. How often do you buy a lawn mower, a TV or an iPhone? The marketing only works when you are open to buy. I recently purchased a new lawn mower, but it was the first one in over 10 years. If I had kept every lawn mower advertisement that arrived in my letter box trying to sell me one and looked at the creative, print and distribution costs, it might have been cheaper for them to give me a lawnmower. Of course all of this advertising is focussed on products that everyone is selling, there is very little focus on products that are unique. Everyone has a promotion on a printer, a TV, an iPhone which forces everyone to focus on price, heavy discounts and the consumer wins if they are looking for that product. Profits up the value chain are massively eroded through the competitive pricing and costs of marketing.

Data Mining and Business Intelligence are already used by some companies and very soon GeoSmart will be launching the much anticipated BIonaMAP we have discussed in many blogs in the past. This will allow companies to better understand their customers on the basis of the data provided, including the ability to view their customers and query their information in relation to the Department of Statistics mesh blocks and area units.

Canberra Income $100,000+

In this example we looked for   where the average household income in Canberra (yes we do Australia too) is equal to or greater than $100,000. If we were looking for loyalty members who had higher than average discretionary spending capability, this could be a very useful tool for target marketing. We could potentially make special offers by overlaying our loyalty card members in this SaaS (Software as a Service) application and then querying them from a combination of the information we have about them and the information the statistics department has about people in the area.

In the coming blogs I will get into more detail about what the implications are from the perspective of location, but like anything you need to start at the beginning and in many cases as I have outlined,  scatter gun marketing, throwing leaflets into letter boxes does not effectively target people who might change their behaviour in favour of your product or brand.

The key to loyalty is a relationship and this comes from engagement. You don’t engage well by putting something in someone’s letterbox. You engage by understanding who they are, what their needs are, when they are out and about and open to buy. As a retailer with a loyalty program you have huge amounts of information about your clients at your fingertips, which is untouched.

Here’s a simple example to finish this blog. Paper Plus not only supports Fly Buys, but they also have their own card called My Big Deal. They run promotions for people who use that card. Right now they have a sale on certain children’s books. If you buy the books using your loyalty card and they store that information, they now know (if they didn’t ask in their registration form) that you either have children or have a relationship with children, perhaps as a grandparent. So they know you buy children’s books. This is valuable information that you could take advantage of in your proximity based marketing application.

More on the location based aspect for apps is coming up, now that we have covered some basics. If this is of interest, please bookmark or subscribe. If you know of someone else who might be interested, why not send them a link? If you would like to discuss these concepts with us about your own business, please contact us.

September 20, 2011 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, Distribution, geosmart, GIS, iphone, location based services, Loyalty Card, Mapping Applications, Marketing, new zealand, new zealand maps, Print Advertising, proximity based marketing, Radio Advertising, Retail, Retail Profit, SaaS, territory management | , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Location is Going Places

Obviously we would love to be writing more blogs about how our clients and partners are writing location-based apps using GeoSmart Maps API’s and Web Services and how we are helping the discover new ways to use location for proximity based marketing, location-based games (read future proximity based marketing), location-based education and  much more.The good news is that there are many new projects happening and more announcements to come next week from our camp.

There are companies who automatically go to global map providers because they perceive there is no difference and maps are pretty much all the same. To those people I say, go and have a look at the new Upper Harbour Motorway on AA Maps (one of our clients) using GeoSmart Maps and then check any other map provider on the web or on a mobile application. It’s only one of many locations we update as they happen because we are local and we care about providing the best data to our clients and to New Zealand motorists, but it is pretty major if you travel between west and north Auckland.

So this blog is for those of you who are wanting to develop applications using quality maps and location-based data, because we want to keep you informed and share great ideas with you and help you achieve your goals, whatever your business models and budgets may be.

One of the areas that I think is huge is proximity based marketing. If you are running loyalty programs, you really need to think about what you are doing. If they are working well, then we say they could be working much better, if they are not performing the way you would like, you should talk to us about how we can help, because location is our bread and butter.

As we have discussed before, the marriage of social media and location is really going places. I’d like to mention a couple of recent developments relevant to the many blogs here.

Foursquare

Now obviously Foursquare is global and needs more than the excellent New Zealand and Australian Maps we provide, but they are really showing the way to develop successful check in software. Want to know more about check ins and Foursquare have a look at more of the blogs on this site.

One of the things that people have been asking about is how to push a message to people based on their proximity. In effect, rather than have people open up Foursquare and look for deals and promotions near you, what people have been asking me about almost daily is how do we push an alert to people, rather than have them stumble on opportunities.

Now Foursquare has their own very popular application and I hope to hear that their latest announcement appears on their own application as well as the API’s they offer to developers. The Foursquare global hackathon starts tomorrow and it has een whispered on many sites around the world that one of the new features to be launched there is a Push API.

What does this mean? Well effectively it is an opportunity for developers to look at ways to send push messages to people using their applications using the Foursquare API’s. During the hackathon there will be competitions to see who can come up with the best applications using this functionality over the week. It could be almost anything and I’m hoping that this will provide our local New Zealand developers with ideas as to what they can do using these concepts. A few ideas being floated include:

  • Your mobile shopping list reminds you that you haven’t bought the milk and you are passing your local grocery store.
  • You are at a bar or restaurant and your app tells you that you have friends nearby. You can notify them where you are and get them to join you.
  • Your restaurant has empty seats and you have loyalty customers nearby, send them an invitation with tonight’s specials
  • Your loyalty card has double points today and you are about to pass your favourite Petrol Station, DIY, Clothing, Consumer Electronics store

Obviously we have much cooler ideas in our treasure chest to share with our clients, but you get the idea I hope. This is one of the missing links and is going to turn the concept of check-ins on its ear in my humble opinion. Now you don’t need to use Foursquare for this, although I’m not saying you shouldn’t. Personally I’d like to see these sorts of things being developed and proven locally in the way good Kiwi entrepreneurs do, with support from GeoSmart and then shipped overseas generating export revenues.

We have clever and passionate people here and sometimes it frustrates me that companies developing applications around locality instantly go to American or other map providers who aren’t passionate about New Zealand aren’t keeping their maps up to date and don’t have local resources to help. OK, I’m off my soap box people.

September 15, 2011 Posted by | AA Maps, Auckland, Australia, Australia Maps, channel partner, Check Ins, competition, competitions, foursquare, geosmart, gps, ICT, Indoor Navigation, iphone, lbs, lbs games, location based services, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, proximity based marketing, Social Media, social networking, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Crossing the Chasm with Mobile Marketing

Location is everywhere. A large number of people now use mobile phones which are location aware through a number of technologies, most well known are GPS and GPS Assist. Some location based technologies such as car navigation are now well accepted, so the market has a general understanding of the concepts.
There is a chasm between people who use this technology regularly because they are in key industries where the applications have been adopted as a matter of course such as people in ICT and Marketing. Many bricks and mortar businesses such as retail, hospitality and tourism are only barely aware that these technologies exist.
Effective use of location or proximity based marketing solutions can have a significant impact on the profitability of many bricks and mortar companies who not only have to compete with each other, but also with Internet based retailers and wholesalers.
There are many existing applications such as Foursquare, Facebook Places, Gowalla and more which can be used by these businesses, however most business managers are unaware of the technologies, intimidated by them and to busy working in their businesses instead of on them. This presents significant opportunities for developers and the businesses themselves to take an early adopter advantage. It also displays a need for market education as to the technology and how to use it in each unique business. GeoSmart of course has web services and API’s that developers can use to create their own apps, particularly in New Zealand and Australia.

I will be exploring these issues over the coming weeks on this blog. Please bookmark or use the RSS feed if this is of interest to you.

July 4, 2011 Posted by | Australia, Australia Maps, car navigation, driving, driving directions, education, geosmart, gps, iphone, lbs, location based services, Mapping Applications, Mobile maps, navman, new zealand, proximity based marketing, satnav, software, tomtom | , , , , , , , , , , | Leave a comment