GeoSmart Weblog

Just another WordPress.com weblog

Whose territory does a new prospect belong to?

Does this sound familiar to you? We talk to companies all the time who have problems with who to allocate a new customer or prospect to when they ring the sales or franchise company or call centre. Sales territories have always been a bit of a problem to deal with, but this will no longer be a problem for people who use GeoSmart’s new BIonaMAP business intelligence SaaS (Software as a Service) application.

Old school BAU (Business As Usual) is still the way most sales and service companies work. They pin a map on the wall, draw the territory on it with a sharpie pen and write the name on the map. There are always arguments over whether a territory includes both sides of the road, where the suburb boundaries are and don’t even start about what happens when you want to modify a territory.

Queen Street

If the call centre or people taking the calls don’t have access to the map when new customers ring, there can be major time wasting and potential for problems ensuring that the right person is dealing with the client quickly and professionally in order to secure new business. There are also issues over making sure the address is correct. There are a dozen Queen Streets in Auckland and we have heard plenty of stories about people driving up and down a road in the wrong suburb looking for a client they are meant to be meeting with. Then there are vanity suburbs like the person on Remuera Road who say they are in Remuera, but they are actually in Newmarket and knowing which numbers of the street belong in which territory. It is a problem that has been around for years.

This problem goes away with BIonaMAP and there are a number of ways that we can deal with it. Some companies are simply going to use a query on the BIonaMAP home page which effectively allows you to start entering the address, with an autocompleter allowing you to select from a drop down menu to get the right one. Some companies are going to integrate this function right into their accounting software, CRM or other business database application, which means that the full correct address with Post Code and correct suburb as well as the coordinates are recorded into the right fields.

What makes this different? Database applications on their own can deal with suburbs or post codes, but typically can not deal with spatial queries, i.e. in what territory or polygon does this belong to? The answer effectively will be one of the following:

  • It belongs in Territory X.
  • It appears in Territory X and overlapping Territory Y (e.g. a sales and a service territory)
  • It doesn’t appear in any territory

If this is an issue that you have to grapple with in your business, why not contact us and ask us how BIonaMAP can help you?

BIonaMAP is available for New Zealand and Australia and has a host of location based business analytics capability. It is Software as a Service which means no software installation and it can be accessed by using a web browser. We also welcome inquiries from sales, service, franchise and other business consultants, resellers and systems integrators.

Advertisements

May 1, 2012 Posted by | Australia Maps, Business Analytics, Business Intelligence, Business Tools, Data Mining, Distribution, geosmart, GIS, map tools, Mapping Applications, Marketing, new zealand, new zealand maps, SaaS, Sales, sales territory, systems integrator, territory management, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Rocky Year Ahead for Tourism? 10 Ideas

This morning I noted a story in the NZ Herald by Owen Hembry saying that although tourist numbers to New Zealand were up 2.5% at 2.6 million people, the average spend from them was less. It’s a comprehensive story and I recommend clicking on the link above as it is of vital importance to the New Zealand tourist industry. It also reflects international conditions given that many markets are suffering severe economic conditions.

There are many positives to this though and the important thing is to focus on how to maximise the opportunity for our industry. The fact is that more people did come to NZ last year and they did spend $5.6 Billion here including airfares. Not to be sneezed at!

The consideration then is whether you are in the accomodation, attraction, hospitality or any other industry looking for tourism income, what are you going to do to get your share of the money. How are you going to get that extra table turn, higher occupancy rates, more throughput of your services. How are you going to increase the average spend at your property? What are you going to do differently?

We would like to help you with that from a location based services perspective an together with our partners there are many things we can do to help. You will find lots of ideas if you read through some of our past blogs, or you can come and talk to us about your unique business and needs. There are many things we can help with, location based mobile applications and games, cartography, Business Analytics (don’t forget domestic tourists and business travelers who are mostly FIT by nature) and that all business people are also consumers.

There are loads of ideas that you will find in our blogs past and future. If you scroll through the blog home page or search the categories you will find many more ideas. Here are 10 blogs which might give you some ideas. We understand your business and please don’t hesitate to talk to us about your specific environment.

We are a wholly New Zealand owned company offering these services for New Zealand AND Australia. We understand the local markets and care about them because our success comes from yours :

  1. Loyalty Cards and Gamification
  2. Socialisation Game Mechanics of Loyalty Cards
  3. GPS Car Navigation for Rugby Tourists
  4. Location and Shopping
  5. Consumers are checking in to retail stores
  6. Retailers are not flocking into LBS
  7. How to get listed on NZ Car Nav systems
  8. Franchise Territory Mapping
  9. Lost In a Box a successful location based marketing campaign
  10. What Tools do you need to build a location application?

January 22, 2012 Posted by | Business Intelligence, Business Tools, car navigation, cartography, location based services, Marketing, new zealand, Rugby World Cup, Uncategorized | , , , , , , , , , , , , | Leave a comment