Harnessing Your Business Data with a Map

There was a very good article on from eMarketer this month about the difficulties for online retailers in accessing, sharing and analysing information about their business. This is something we have found relates to all business, not just online. Business is all about numbers and understanding what your customers want and when. It doesn’t matter if you are a bricks and mortar retailer like the very successful Briscoes, a supermarket chain selling high volume for low margin or a company with a field sales or service workforce. Success comes down to being able to access quality information.

In retail the key information tends to be about stockturn, aged stock, shelf space, gross profit by product and category and so on. Retailers and department heads will have standard exception reports that arrive on their desks, daily, weekly and monthly and they will make their buying and promotional decisions based on these reports.

As per the table, research shows that often data is used for the key purposes of business as usual, but often it is only available to a few people and there is very little use made of information about who the customers are, where they come from, the context in which they do their shopping and much more.

GeoSmart’s BIonaMAP is a tool that can allow companies to visualise more information in a way that allows them to look strategically at location based information about their business. It might be a retail chain deciding where to place their next store, a loyalty program that wants to understand their customer demographics or a sales or divisional manager wanting to create fair and manageable sales territories.

By combining information from the Point of Sale system or the financials with a map, it becomes possible to cut through the clutter and see the big picture. BIonaMAP is a SaaS (Software as a Service) application. What that effectively means is that all you need in order to use it is a web browser and an Internet connection. You don’t need to install any software.

Now you can share information with whoever needs it, management,sales and marketing, business partners and suppliers. It might be about where your customers live or work, which ones use one of your products but not another. It might be customers within a certain distance from a store or using demographics to decide where best to place your next store. The potential is limited by your imagination and currently to within Australia and New Zealand. Effectively anything that has a location element to it and where data can be exported as a CSV file from your financials, CRM or other application can be interrogated within BIonaMAP.

Do you suffer from death by spreadsheet or wish you could see the big picture, large corporate, franchise or SME, we would like to talk to you about how to harness your business data and increase your productivity and profit.

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