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GeoSmart is at Trafinz

commGeoSmart is at the Trafinz conference this week in Wellington this week. Over the last year it has been developing real time traffic solutions including AA Traffic. AA Traffic was developed for the NZ Automobile Association to assist motorists in identifying traffic incidents ranging from road works through to accidents and road closures resultant from a wide range of causes including in recent days earthquakes and flood damage.

As part of the data collection and applications developed in this area, GeoSmart has been collecting real time vehicle traffic flow data throughout New Zealand on all roads from State Highways to connector roads. In addition to viewing this to assist us in our real time traffic services, we are also storing this data so that it can be used historically.

We already have around 4 months of historic traffic flow data that can be used by traffic engineers, consultants, councils and other authorities for analysis, planning and forecasting. It can be delivered in a variety of ways. For example if someone is working on a project for a specific road segment or network, we can make available data for that location by time of day, day of week to enhance the quality and quantity of the information being analysed. that information could be provided as a CSV file or for overlay in a web mapping or GIS environment.

Feedback so far from attendees at the conference has been very favorable and we are now looking at ways of working with organisations who will find this information of value.

We are also working with Fleet Management companies who are interested in the potential to allow their clients to not only see their vehicles on a map, but to also be able to see real time incidents and traffic flow on the same map. This would enable dispatchers and fleet controllers to make decisions based on real time and historical data on routes to use. This can have value to all sorts of road users from emergency services through to transport and distribution companies, meter readers, field service companies, to name a few.

An example of the use of this data is in the September issue of Metro Magazine’s feature on ‘The Best Places to Live in Auckland’ for which we calculated commuter morning drive times into the city from around 50 suburbs.

GeoSmart already has API’s, Web Services and applications available in the field 0f route optimisation. Companies using this technology have enjoyed significant ROI by being able to reduce travel distance and time, which also has the byproduct of reducing CO2 emissions. This means being able to provide a better service to their customers, while also increasing productivity and profitability. In the future we anticipate being able to add real time traffic into the equation for real time route optimisation.

GeoSmart is now planning meetings with traffic engineers, local and regional Government and other organisations to discuss how the real time and historic traffic flow data may be used and welcomes the opportunity to meet with any interested parties to discuss mutual opportunities.

September 7, 2010 Posted by | AA Traffic, driving, Freight, geosmart, GIS, gps, location based services, map tools, maps, new zealand, new zealand maps, real time traffic, route optimisation, Traffic, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Bartercard is on our Map

Our latest SmartFIND client is Bartercard, who have a new website called Bartercard Maps launched this month.  This is an awesome tool for Bartercard members to find others to trade with on the basis of location.

We have already experienced its value in planning for our Bizzone Expo trips coming up in Wellington and Christchurch. We were able to go onto the Bartercard Maps website and find accommodation close to the exhibition venues, which we could pay for using Bartercard Dollars. The key difference to the traditional Bartercard book and their traditional online directories, is that you can now search for services specifically based on location.

Are you planning on visiting one of the Bizzone Expos? If you are, we would like to give you a free ticket, valued at $20 to whichever one is nearest to you.  All you need to do is to subscribe to our newsletter and the next newsletter will contain a link so that you can print off a free ticket before you go.

While the printed directories are very useful for getting more in-depth information about member companies and what they offer, often when you need a service, the book might not be handy. If you want to use trades people, purchase goods or services, a key element in your decision making is often about proximity. The closer they are to you, the easier it is going to be to do business with them, whether they come to you, or you go to them. If you are away from your office and you want a service handy to where you are, all you need is your Bartercard Account details and a browser.

Speaking from direct experience, this will generate more business for Bartercard members. Normally we would have simply searched for the nearest accommodation to the venue, or gone back to previous places we had stayed. We would not have been staying at the venues we selected if it wasn’t for the new New Zealand Bartercard Maps website.

If you are not a Bartercard member, you will not be able to drill down into this site, but it has some great features. You can search by Business Name, Keyword, category or industry and location, the latter 2 using an Auto-completer (searches the database as you key in the search word/s to help you find exactly what you want without you having complete the entry and avoiding errors).  You also have the option to use the SmartFIND map tools to pan or zoom the map to a location and have it limit the search to the section of map you are currently viewing.

Another useful tool is the ability to go back to Points of Interest (i.e. Bartercard Members) that you have recently looked at within the session. You can also save particular locations as favourites, which are saved to your profile. So for example, I have saved the accommodation providers I have selected for our upcoming trips.

This is a great example of combining location based services with a directory based business, which will generate more revenue for the members using GeoSmart SmartFIND Webmap technology. We are delighted to have Bartercard as a client and as a new showcase site for our services. Above all we are delighted to have another opportunity to show that web based mapping sites will provide a Return On Investment for our clients.

May 12, 2010 Posted by | Auckland, geosmart, GIS, lbs, location based services, map tools, maps, Marketing, new zealand, new zealand maps, proximity based marketing, Sales, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Merry Christmas and Best Wishes for 10

Wow, where did the year go? This has been a huge year for GeoSmart and 10 looks to be equally exciting.  If you want to catch up with us, you have a few hours before we close for summer holidays. We re-open on 11 January.

The big one for the year just gone has to be AA Traffic. This was a long time in the planning and it has been very exciting for us to set up this real time traffic service covering all of New Zealand. Have you tried it yet? Check the Traffic web site before you go on holiday.  You will find that we have extended the free email and txt alerts until the end of January. You may have finished work, but accidents and other incidents don’t go on holiday. On the traffic page you will also find that we have Cook Straight Ferries as well as domestic and international airline departures and arrivals for Auckland and Christchurch airports.

If you set up a free account, you can have Roadwatch automatically open up to the area you live, work or play in so that you can see if there is anything you need to know about. Road works and ramp closures can be really frustrating, so this is a good place to keep an eye out for anything that might get in your way. They are time sensitive, so it is worth looking at before you get in the car, you can also click on Upcoming Events, to see if there is anything happening in the future that might make you want to change your plans.

If you haven’t already, you will see that our AA Maps website is continuously evolving with new features.  One of my favourites is the proximity feature. Pick an address or Point of Interest and you will see that you can now look for something within a 5km radius. For example if you were going to Rotorua for Christmas, you could look for  restaurants or bars within walking distance of your accommodation. You can also plan an entire itinerary, and drag and drop and drop the stops to help you fit more into your time while saving gas and carbon emissions. You can plan your trip, drag the route on the map to change the roads you will drive on and print it all out to take in the car. Of course you can view AA Traffic incidents and web cams on AA Maps as well, which again makes it a great site to check before you hop in your car.

We are thrilled to be able to give people who buy new Navman car navigation devices between December and January a free Lifetime License to AA Traffic. This is the ultimate way to get your traffic alerts. We are currently broadcasting in the greater Auckland, Wellington and Christchurch areas and more will be added in the new year. This totally changes the concept of GPS and car navigation. You can set it so that it only warns you if there is an incident on your route and gives you the option to accept an alternate route avoiding the incident. Who wants to spend their holiday stuck in their cars in a line behind an accident you could have avoided? You might have avoided buying nav because you know your way around, but you would never have known that the road was blocked ahead for the next 4 hours due to a serious accident. You will also love the ability to find your nearest petrol station, ATM, cafe etc, or perhaps a rest area, or a dump site for your campervan. And when the kids ask “Are we nearly there yet?” You can say, “we will be there in 17 minutes”:)

Of course we love our partners TomTom very much too. Their IQ Routes (which of course uses our road data)  has even surprised me on occasion in finding a new way to drive home, that I had never thought of. Other than AA Traffic, they share all the same excellent information that our other car navigation partners do.

We continue to add new data to our car nav solutions including 3D buildings, lane guidance and enhanced Points of Interest data. Car nav is a never ending part of our product development and we stay aware of all the new developments and features that our partners are planning so that we can offer the best possible data for New Zealand going forward. Of course our data collection and driving never end. The RAPIDcV continues to collect lots of valuable data and we have some exciting plans for enhancing this in the new year.

We have joined the adoption of social networking with a Facebook Fan Page where we are engaging with the public with competitions and discussion related to traffic issues. We also have a Twitter page, which we use in a similar way to share information and develop a community of people interested in supporting our efforts to share up to date information.

We have a number of new web mapping clients and several more that will go live early in the new year. For businesses who want quality map data, routing and access to our extensive Points of Interest database, our data is updated 11 times a year making sure that you can rely on our products. We feature some of those sites on our home page.

We launched the new Route2GO web service, which was a long time coming. We have so many companies who have been waiting for this and are very exciting to see new 3rd party solutions being developed that will help businesses with route optimisation as well as calculation of fair pricing for freight and travel costs. Whether it is a large transport company, a taxi service or a furniture shop with a single van, we now have a solution that will make life easy for you. We are working with and seeking new partners who would like to integrate these tools into their solutions for their clients as our model is to work with partners, not to compete with our clients in developing end user products.

There have been exciting developments in Fleet Management and we have had many new companies join us this year for everything from vehicle tracking to Road User Charges, with a number starting to adopt the concept of digital hubometers. RUC is here to stay and with over 80% of Fleet Management companies using our data, it would be fair to say that it is the standard.

We are working on many off shore projects and you will hear our name much more often outside of New Zealand, mostly with partners. A major part of our IP is the knowledge of how to build quality map datasets and then provide web services and API’s around this data.

We ran the Location Innovation Awards and in May we sent the lucky winner to the USA to attend the Where 2.0 Conference. We are going to run the 2010 Location Innovation Awards and have already had some exciting offers of sponsorship in prizes and technical support. We are changing the timing  this year to make it easy for our university partners to fit the Awards into their calendar, as we were very excited about the work that many students, especially at Massey University prepared. New Zealand has a huge amount of untapped talent and we look forward to helping the legends of the future make themselves known. Location Based Services are going to hit their straps in the next couple of years and you will see the GeoSmart name a lot in this context.

If you haven’t seen them, we now have regular e-newsletters. We used to print them, but print means cutting down trees and isn’t as multidimensional. You can find them here and also subscribe if you would like them in your inbox.

If you are still with me, thanks for reading this blog. There was much more activity that I could tell you about, but it’s time to take a deep breath and recharge, ready for the most exciting year yet in 10. I hope that you will be a part of that with us as I wish you and yours a very Merry Christmas and warm happy holidays. Thanks to everyone at GeoSmart and our many partners for helping to make this year the success it has been. We look forward to catching up with you soon.

December 22, 2009 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment