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Free V, Free Ice Creams, Free Entertainment and Location Innovation Awards

So I’ve been thinking some more about entries that people could come up with for the Awards. It’s summer Downunder and that raises some interesting ideas for LBS applications for the Awards.

In summer we have lots of events such as beach parties and concerts in parks sponsored by various organisations and often in conjunction with radio stations. Often as part of these events, ice cream and energy drink brands get together and offer opportunities to win free product and other goodies by getting to the right place at the right time.

This might be a game or a treasure hunt or it maybe simply a matter of telling people that there is a free concert on in a particular park or beach, or that the Outside Broadcast Radio Vehicle will be at a certain spot at a certain time and if you are one of the first (x number of) people to get there you will get some free product.

LBS is a great way to get people to head for those locations. Here are a few examples:

  • Text a message to a short code with your current location (street address) and get the time and location of today’s beach party or concert, complete with personalised turn by turn directions on how to get there.
  • Text a message to a short code with your current location (street address) and get your first, or next clue to get you closer to your prize.
  • Text the name of your town to a short code  to get information about the next event date and time.
  • Receive a message that you can forward to your friends who you want to join you at the party or concert so they can also get their own driving directions.
  • As above but with electronic coupons so that the first (x number of) people with the coupons get the prizes or free product. Only people who receive the electronic coupon qualify for the prize, which means people who send invites will want others to send one to them, which creates a viral marketing process.

Another concept could be a solution for free product for people driving on a holiday trip. This could be along similar lines, but promoting a different service. For example:

  • In recent years the narrow Kopu Bridge leading into the Coromandels is a major bottleneck, sometimes with delays of an hour or sometimes much longer. On a number of occassions I’ve seen one of the distinctive V cars on the side of the road giving away cold cans of their popular energy drink to frustrated drivers sitting in a long line of traffic on a steaming hot summers day. If they are going to do that, they could come up with some sort of LBS traffic report telling people where the traffic jams are and where to find themselves a bottle of V to cool down with. Of course this would also be a great concept for brands like TipTop Ice Cream who frequent run summer competitions.

These are just a couple of ideas where popular brands can have some summer fun with LBS and Viral Marketing to promote their brands, show some technology leadership and appeal to the tech savvy Generation Y people and build some product loyalty.Maybe you could come up with an idea, win one of our awards and then sell the concept to them.

December 15, 2008 Posted by | awards, competition, competitions, driving directions, geosmart, lbs, lbs games, location innovation awards, new zealand, proximity based marketing, real time traffic, social networking, Uncategorized, viral marketing | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart adds new features to AA Maps

Are you deciding where to go on your summer holiday around New Zealand, or perhaps looking for a weekend adventure? Before you head out on your Kiwi Road Trip, have a look at what GeoSmart has added to the AA Maps web site.

There are many new and improved features. You can now create your complete itinerary and then change the order of the stops and even check the real time traffic conditions before you leave!

Let’s say you were going to take the kids to Rotorua. You had decided on the Luge, the Agrodome for a ride in the Zoorb, a jetboat ride and the other cool activities they have there, and Rainbow Springs to feed the trout. You set your itinerary on AA Maps and then decided to change the order so that you could finish the day with a meal at the top of the gondola ride and enjoy the views with a nice sunset. Now you can drag and drop the destinations, automatically generating new driving directions from A to B to C to take with you in the car, even showing the travel distance and driving time from one to the next.

You can find your accomodation from AA Maps and when you select it you can look for other amenities such as restaurants within 5km of the property. In this instance my search found 10 within 400 metres of the Millenium Hotel.

You can now set up a free account on the page and store your ‘Favourites’ so that you can find them again later and you can even leave a ‘rating’ once you have been there so that other people can appreciate the great experiences you enjoyed.

Many Kiwi’s feel they know their way around New Zealand and don’t need mapping websites. All good and well, but they don’t know there was a major accident which has blocked the Auckland Harbour Bridge or a slip which has closed the Milford Sound Rd. Now we have included AA Real Time Traffic as well as Traffic Web Cams. There are certain holiday spots that often have traffic jams at peak times such as Long Weekends or the start and end of major holiday periods. In winter there may be ice and snow, or slips that can close lanes or sometimes entire roads. Yu will be able to find this information on the AA Maps web site, where you can select from Minor Accidents, Major Accidents and Traffic Webcams where you can see the traffic flows, refreshed every minute.

If you live and drive in New Zealand, you are probably a member of the NZAA which has many great services to offer you. As a member, these are your services and another important feature is the Feedback button which allows you to tell us whatever you want to, whether it is suggestions for new features, a Point of Interest we didn’t know about, perhaps a restaurant that has changed ownership and has a new name. This is a never ending project as new technology continues to allow us to add new services and features.

If you would like a map on your own website, AA Maps will give you an idea of some of the features GeoSmart can offer you, but wait, there’s more. Many of the services we offer are not relevant to the AA Maps website. Of course there is also the AA Maps Bizlocator, which not only gives you a free map and directions from your company web page, but also lists it with car navigation brands so people in their cars can find their way to you. . We have lots of other services, so if it’s to do with location and you have a need, please feel free to ask us any time.

For more information about GeoSmart, please go to our Home Page. For AA Maps, click here.

This blog is offered as an interactive comunication, so please feel free to comment or make suggestions here as well. We welcome your feedback.

December 1, 2008 Posted by | AA Maps, car navigation, driving, driving directions, gps, maps, navman, new zealand, optmisation, real time traffic, route optimisation, satnav, tomtom, Traffic, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment