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Lost In a Box is Back

Last year we partnered with The Edge in their cool location based competition Lost In a Box. As we blogged at the time, it was hugely successful with over 3 and a half million page impressions over 3 weeks in over 200,000 unique browser sessions. This proves what we have been saying for so long, that people love location based competitions.

This year The Edge came back to us and said they want to do it again and we were delighted to partner with them on Lost in a Box 2. By the look of the map it is even more popular this time as they add new concepts, including hiding 2 people in the box instead of one.

We’ll be looking forward to seeing Lost in a Box 2 break new records for engagement and have enjoyed participating with this campaign.

So if you haven’t tried it already, why not go and check it out yourself?

If you have any questions about how to use location in your next campaign, please contact us.

September 5, 2011 Posted by | AA Maps, competition, competitions, geosmart, lbs, lbs games, location based services, map tools, Marketing, new zealand, new zealand maps, proximity based marketing, Radio Advertising, viral marketing, Web Map, web maps | , , , , , , | 1 Comment

Lost In A Box A Highly Successful Location Based Radio Competition using Web Maps

When The Edge radio station decided to put together a location based competition, they called on GeoSmart to help. The concept was that they were going to hide a girl in a box for 21 days and listeners had to guess where she was by going onto The Edge web site where there was a GeoSmart Map and place a virtual pin on the map to guess where she was. At the end of the campaign Emma (the girl in the box would win $10,000 as would the lucky person who guessed the correct location, based on daily clues and other radio activities during the campaign.

GeoSmart provided the web map and tools allowing people to place their guesses on the map.People were only allowed one marker each, but they were allowed to move it as often as they liked. The Edge Network promotion manager, Robert Dickey came back to us saying, “The mapping system was amazing, everything that we could have wanted. Listeners found it easy to use and I’m sure it had millions of hits.” He was also very complimentary of out Web Developer who “was great and always willing to help with any thoughts or changes I may have had.”

I think the metrics blew us all away, we had no idea how popular this promotion was going to be, but Kiwi’s took to it with gusto. The results? Robert Dickey said: “We hade over 3.5 million page impressions, over 200K UB’s who spent an average of 7:45min on the site.”

We have been saying for a long time that Location is the next big thing in Marketing and have been thrilled to have a partner in The Edge that shared our belief and helped us prove it. This was an excellent example of using location in marketing.

If you have an idea on how you could use location in your marketing or promotional activity, be it a launch, location based games, letting people know where your events are, or where they can source your products and services, why not have a chat with us and see if we can help.

September 29, 2010 Posted by | AA Maps, Agencies, competition, competitions, geosmart, lbs games, location based services, map tools, maps, Marketing, new zealand, new zealand maps, proximity based marketing, Radio Advertising, social networking, software, Uncategorized, viral marketing, web maps | , , , , , , , , , , , , | Leave a comment

Be the Kiwi Voice of TomTom

TomTom New Zealand is running a very cool competition together with The Edge radio station. Have you ever thought about what you would say if you could control the voice on your nav unit. Move over John Cleese and Homer Simpson bro, it’s time for a Kiwi voice.

Over the next few weeks you have the opportunity to enter a competition which will decide not only whose voice will end up as the voice of New Ziilund, but every day someone will win a TomTom and the grand prize winner will win a Suzuki Swift. You can listen to the entries on The Edge competition page, such as yesterday’s TomTom winner “Sweet As” and the Suzuki is being kitted up as a recording studio and doing a road trip around New Zealand where you can meet it and record your TomTom GPS voice.

The TomTom road trip starts in Invercargill on Monday 4 October and works its way up to Northland on 15 October. You can of course also enter online.

So put on your best Kiwi accent and join the fun.

Carl Fletcher and Vaughan Smith, hosts of The EDGE Fletch & Vaughan show, have already put their hands up to potentially become voices and are excited to find the person to be the new TomTom GPS voice of New Zealand.

“I mean imagine being THE voice that is chosen as most iconically Kiwi, how much of an ego boost is that? Your voice could be the voice that represents all Kiwis and is used worldwide by anyone with a TomTom GPS.  We have so many unique sayings that we can throw in there as well to really Kiwi it up, I mean there’s ‘sweet as bro,’ ‘choice eh’…and then the classics like ‘yeah yeah…nah’.  It’s going to be an epic campaign, with an epic prize to boot,” says Fletch.

Of course TomTom use GeoSmart Maps on their systems, because they have to have the best:)

September 29, 2010 Posted by | car navigation, competition, competitions, driving directions, geosmart, gps, maps, Mobile maps, new zealand, new zealand maps, satnav, tomtom | , , , , , , , , , , , , , , | Leave a comment