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What Tools Do You Need to Create a LBS Application Part Two

One of the key things people want in an LBS application is to be able to find Points of Interest (POI) including geographical, community and business POI.

GeoSmart has collected and continues to collect information about all the places that people would like to visit, and unlike other databases, includes a lot of information that has importance but isn’t necessarily business related. For example beaches and bays, public toilets, boat ramps, parks etc.

Our latest service is called the Point of Interest (POI) Web Service V2. We have full time staff focussed not only on collecting quality spatial information about places you might want to find for an LBS Service or Application, but also making sure that it is current. Where relevant we use ANZSIC Codes which are a standard supported by the NZ and Australian Governments.  These offer a layer of categories from high level to more specific, so you can look at food and beverage or Italian Restaurants at either end. We have a browser tool to help you find the correct category here.

Our comprehensive database which is used in various forms and subsets on websites such as AA Maps, Bayleys, Winejobs Online and many other sites has a wide range of POI. These include shops, petrol stations, banks, ATMs, schools and where relevant, make sure you get to the right place at the Point of Interest. For example if you are going to a hospital, you probably want the Accident & Emergency entrance. If you are going to the golf course or a school, you want the official entrance and so on.  Our data, where relevant includes information such as contact details.

The POI Web Service can also be used for geocoding street addresses in order to display them on a map, using our geotagged web map tiles, which can be used on a mobile or normal PC browser. We have a comprehensive database of New Zealand street addresses, which you can try out on the AA Maps website, using our autocompleter.

The range of parameters are wide and varied and you can find more information in the Developer Page.

A key commonality in successful LBS applications overseas is the ability to find the service you are looking for nearby. For example, you are in the city and want to find a nearby cafe for some lunch. The POI web service would let you specify how close you want to find one and even give them to you in order starting with the closest to you. Our POI database is also used in products such as TomTom and Navman car navigation devices.

Because the database is very comprehensive and constantly growing and being validated, you can pretty much develop your application and populate it with our data and be up and running in no time.

Another service that we offer in conjunction with the NZ Automobile Association is the AA Maps Bizlocator. This is a free service which allows any New Zealand business to register their location with us and at the same time get a free web map to put on their website to show people where their office, shop or other business location is, assign it to ANZSIC Categories and then be available for addition to our POI database, all for free. The only condition is you have to go online at least once a year to confirm that your data is current. Once the map is up, you can even get and print turn by turn driving directions from anywhere in NZ and print them neatly on A4 paper. All for free. For more information on that please go to this page, where you can set up an account and ‘Add Your Business’.

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This is part two of a series of blogs on tools for LBS applications. Please feel free to comment or leave questions on this blog.

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April 2, 2009 Posted by | AA Maps, cartography, driving directions, geosmart, gps, lbs, location based services, maps, Mobile maps, navman, new zealand, proximity based marketing, satnav, social networking, tomtom, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Location Innovation Awards Prize Giving

It’s almost over for the first year, the judges are deliberating and we are preparing the Prize Giving Event.

The GeoSmart Event will be held in conjunction with the Wireless & Broadband Forum’s Wireless Wednesday on 18th March. For more information have a look at the competition web site.

The quality of entries has been superb and the judges have been very impressed with the ideas that have come through in all of the four categories. Student entries have also been very good.

Come to the Awards night on the 18th and find out what LBS is all about. Find out how you can participate. Many applications are opportunities for web developers, telecommunications providers, media and advertising companies, brands, tourism, sport, entertainment, the list goes on.

All four categories; Proximity Based Marketing, Location Based Social Networking, Location Based Games and Widgets for AA Maps have been well covered.

The sponsors should be well pleased with the results and will be looking for ways to get involved in this disruptive technology that is going to change many of the ways we do business and interact with each other.  We owe special thanks to Sony Ericsson, MyMobile Magazine, Tomizone, Vodafone, Geekzone, TomTom, the Wireless and Broadband Forum, AA Tourism and Massey University for their support.

Given the success of this event, we have already started planning for the 2010 Location Innovation Awards, so if you wanted to get involved but left it too late, next year’s competition will be even bigger and better.

We hope to see you at the Awards Night, do make sure you RSVP as we don’t want to be turning you away at the door! Details are on the competition web site if we haven’t already sent you an invitation.

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March 5, 2009 Posted by | AA Maps, awards, car navigation, competition, competitions, education, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, proximity based marketing, satnav, school, social networking, tomtom, Uncategorized, university, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment