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Business Territory Mapping

Mapping Sales Territories has always been a fundamental component in business, usually involving printed sheet maps, marker pens and perhaps map pins. You don’t want modify the territories because its a messy or painstaking job. It’s relatively one dimensional, you can’t show everything you want to be able to see, which limits the functionality and benefit you can achieve from it.

Territory management is of course very important and the map is only part of it. It allows you to delineate an area, usually to manage field workforces. It makes it easy for example if a potential client calls, to allocate resources to deal with an opportunity.

In the franchise business, the franchisee buys the rights to do business in a predefined area and the area has a value based partly on the land area, but really it is more about the number of potential clients in that area. Those clients might be other businesses, or it may be consumers. Of course the clients are then also categorised. For example if you are selling medical products for resale, your target clients are going to be pharmacies, medical practices etc. If you are offering lawn mowing or gardening services, your target market is consumers who can afford your services and perhaps are time poor.

GeoSmart is about to launch a SaaS web application which will allow you to not only create your business territories, but also to display existing potential clients, query population census demographic information from the New Zealand Department of Statistics and display that on the map and much more, as outlined in our end of year newsletter.This product will be available for New Zealand and Australia.

To learn more about this new application, please contact us or subscribe to this blog, where we will be exploring ways that you can analyse your business opportunities and results on a web map.

Creating Territories on a web map

January 10, 2011 Posted by | Auckland, Australia, Australia Maps, Delivery, Distribution, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, SaaS, Sales, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , | Leave a comment

Digital Maps of New Zealand

We don’t advertise very much and often people find us as a last resort when they want digital maps or printed maps for posters, books, advertisements and other tasks. There is a little information on our website about Digital Maps, but because we do lots of custom work, it’s not easy to describe products as such. If you want to print or display anything to do with New Zealand maps give us a call.

In additional to the more complex products we supply to companies such as Wises and the NZ Automobile Association to name the biggies, we do lots of work with digital and print maps.

Recent jobs have included maps for use on print advertisements, large PDF maps which will be used for a service company offering services to 2 major councils and printed maps to go on posters for a major trade show which will feature the outlets for the clients products, throughout New Zealand.

We have a client who produces maps for tourists with Japanese Kanji characters overlaid on the maps to help non English people find their way around tourist areas. We supplied the maps with street name labels, but all other labels were removed.

We are able to provide customised maps of all of New Zealand, down to specific localities and we can swtich on and off a wide range of features. You can even have purple parks and green water if it suits your purposes. We have our own plotters so can also print to demand.

We also do map books and travel atlas products for major brands in New Zealand and can produce custom books or products. So if you want a custom printed map to hang on your wall, a map book as a corporate gift, a digital map image in PDF, EPS, TIF, JPG or other format or any other form of cartography, give us a call or email info@geosmart.co.nz.

June 12, 2008 Posted by | cartography, maps, new zealand, Uncategorized | , , , , , , , , , , , , , , , , , , , , , | Leave a comment