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Sustainability Generates Profit in the Transport Industry in New Zealand

This month I had the pleasure of presenting to the New Zealand Freight Summit at Auckland University to a diverse group of people from all facets of the transport industry. There were a number of common threads and one of them was sustainability. This is a word that is bandied around a lot, together with concepts like carbon emission trading and taxes, but I wonder how seriously a lot of companies are taking it.

One motivator is compliance. Government departments and many corporates today have KPI’s which require that they do business with companies who have sustainability policies and practices. We have responded to a number of tenders recently which have asked us to specify what sustainability practices we have put in place.

I have read many articles that say that companies which have sustainability practices are more profitable than those that don’t. Obviously the above is one good reason, effectively there are contracts they won’t win simply based on the policy.

There are of course other good reasons that also hit the bottom line. The most obvious one is the rising price of oil. If you use tools such as Route Optimisation and Business Intelligence, you can potentially do more work whilst driving shorter times and distance. That means reduced running costs, reduced maintenance costs, saved time which potentially means being able to do more work in the same amount of time and bottom line increase in profit. Whether your fleet is one vehicle or hundreds, there are savings to be made and they are easy to achieve.

Wellington Traffic 28 February 2012 1:15PM

I really enjoyed showing people AA Traffic by GeoSmart. Many of the delegates were not aware that we have real time traffic congestion information covering virtually all arterial roads and highways throughout New Zealand and Australia. There will be some announcements about this in the very near future. If you are a transport operator, how would you like to be able to see exactly where the congestion is in real time and on the same map, see your vehicle fleet?

Does traffic congestion cost your company by not letting your vehicles get where they want to be on time? Wouldn’t it be great if you could have a birds eye of what was going on in real time 24/7? What would that mean to your business? We can help you with that.

Utilising technologies like this can help your company to focus on reducing overheads when the economy is tight and allows you to tell the market that you have sustainability practices, not just policies. Of course in doing so, you are actually taking practical steps to reduce your company’s carbon footprint and doing something good for your country and the planet.

Want to know more about how you can use these technologies in your business? We’d love to talk with you. Contact us today.

February 28, 2012 Posted by | Auckland, Australia Maps, Business Intelligence, Business Tools, carbon footprint, Delivery, Distribution, driving, Freight, geosmart, new zealand maps, Oil Price, petrol, real time traffic, route optimisation, territory management, Traffic, university | , , , , , , , , , , , , , | Leave a comment

What Tools Do You Need to Build a Mobile LBS Application Part 5

Route Optimisation

Time is a commodity you can’t buy more of, people are getting busier all the time. So far we have talked about being able to access and view a map, search for street addresses, Points of Interest and get driving directions to or from a location. We have looked at getting the coordinates of a location to display it on a map and we have looked at Reverse Geocoding to get the nearest street address to the location of a person or object.

The next thing is, what if you want to visit multiple locations on the same trip. You might be a merchandiser or service person with several visits to make and it doesn’t matter what order you do them in. You might be on holiday and wanting to explore the many attractions around you, or you could be visiting Open Homes.

It isn’t easy, looking at a map, to sort out what order to sort your visits into, you could get a pencil and a ruler and try to work out the route in your map book, or you could run your pen across the pages, as if completing a maze to sort out the order, but eventually you would have such a big mess that you would have to buy a new book. Of course this blog is about LBS, which typically means that we are developing applications for a mobile phone, that means that the user quite possibly doesn’t have a map book on them, or at the very least, doesn’t want to deface the book.

Here comes Route Optimisation, or as we call it at GeoSmart, Route2GO. Route Optimisation runs a very complex set of algorithms which look at every possible sequence of stops and comes up with the best order to do your visits. In its simplest form, it allows you to set your start and end points (which could be the same) and then tells you what order to make the visits in. The end result will be fewer kilometres travelled, less fuel, less time and less cost. This way of calculating is called The Travelling Salesman Problem. This concept is also great for people like the delivery truck for a furniture store. The optimised route tells the driver not only what order to do the deliveries in, but in reverse order, tells him how to load his truck so he doesn’t have to keep moving heavy objects around the truck, wasting time and energy and of course reduce carbon emissions and pollution.

There is also complex Route Optimisation. In this scenario there are all sorts of exceptions. For the purpose of this blog, we’ll keep it simple and limited to one day, because in a mobile situation, that’s probably all you would do, although of course you can do far more detailed planning in the office, for example a service manager could be planning how to meet their contractual commitments with multiple vehicles, multiple drivers, who don’t necessarily work on the same day and all sort of restrictions on the client side, such as day of the week, time of day etc. But I said I wouldn’t go into that.

Imagine you are in Queenstown on holiday and you are using one of the Proximity Based Marketing examples, we outlined for the Location Innovation Awards, where you want to visit multiple attractions. Some services like the Bungy Jump are a bit of a drive and others are close by, so you have logistical situations as to how to fit the most experiences into a day. But in order to do the jet boat ride and the Earnslaw cruise, there are time constraints and you have to be at certain places at certain times.

Imagine you are house hunting and a number of the properties you want to look at have Open Homes, which are on at different times.

Complex Route Optimisation would let you specify the times you have to be at certain places and also lets you set the amount of time you want to spend at each one. For Open Homes you might plan, say 15 minutes at each property, but the tourist activities have different times. The jet boat ride might be 45 minutes and the Earnslaw cruise an hour and a half. This tool would allow people to really get the most out of their day and at the same time drive the least distance, least time and cost for travel.

These web services are available as web services and can work very well on a mobile if the application is designed properly. Of course you could also use them on a web site and then have the results sent to the computer as SMS or perhaps a link that open the mobiles browser.

An application that provided these services would use a number of the tools we have previously discussed.

  • You need to identify and geocode the locations to confirm where they are and enable the optimisation.
  • You will want to be able to view the locations on a map to verify what is happening, both for confidence and comprehension.
  • You will need to use the Points Of Interest Web Service to look up street addresses and a database (either your own, a custom one such as seen at Bayleys or Professionals Real Estate.  or subscribing to some of the Point of Interest (POI) categories that GeoSmart offers which cover everything from geographical and historical to cafes, restaurants, attractions etc. You can see loyts of examples on AA Maps.
  • The Directions API would be used once you had established the order of the locations you are visiting and can provide turn by turn driving directions on your mobile from a to b to c and so on.

Just as an aside, the GeoSmart POI database contains additional contact information including phone numbers, email, web site etc, where appropriate. This means that you can also provide links in the mobile application so that people could add information to the contact list in the phone, or the ability to directly call the number from the application, without having to memorise, or copy and save the number.

So now you have used a number of GeoSmart tools (web services and API’s) to create your mobile LBS application. GeoSmart has many more tools available and we don’t stop. Our guys are constantly coming up with new tools and applications. If you haven’t found everything you need to develop your application or concept on the Developer Page, leave a comment or question, or contact us by email at info@geosmart.co.nz.

This was the last blog in this series, but there are many more interesting concepts and stories to tell you about, so please keep coming back, bookmark the main blog page or subscribe using your favourite RSS Feeder. And please feel free to comment, it would be great to share your comments and ideas.

April 6, 2009 Posted by | AA Maps, awards, cartography, Delivery, driving, driving directions, geosmart, GIS, gps, lbs, location based services, location innovation awards, map tools, maps, Marketing, Mobile maps, new zealand, new zealand maps, optmisation, proximity based marketing, route optimisation, satnav, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment