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The 2009 Location Innovation Awards Get Somewhere

Pretty soon you will be able to find out which bus to catch, get turn by turn walking directions to the bus stop, be told to walk a little faster so you won’t miss it and be able to pay for your bus ticket, all on your mobile phone. These concepts won Auckland University Student, Matt Weston a trip to the Where 2.0 Conference in San Jose in May this year as winner of the Grand Prize of the Inaugural GeoSmart Location Innovation Awards with his mobile phone application called Get Somewhere.

On Wednesday night a packed house attended the GeoSmart 2009 Location Innovation Awards Prize Giving event at Sale St in Auckland to celebrate the beginning of a new era in Kiwi ingenuity and to find out that LBS is going to change the way many of us interact with the world around us, with location aware mobile phones.

GeoSmart Sales & Marketing Manager, Luigi Cappel presented research and examples from Europe and the UK and said, “If your mobile is aware of its location, all sorts of wonderful applications can enrich your life. We were looking for some new Kiwi icons to showcase Kiwi inventiveness for this new industry segment, and I believe we found a number of them. Matt Weston also took out the Category Award for Proximity Based Marketing with Get Somewhere.”

“Other category winners included agency TBWA\WHYBIN TEQUILA\ who won the Location Based Games Category with Adipush, a sports motivation application which appears destined for adoption in a number of countries around the world only weeks after its conception. They also took away the Social Networking Category with Facebook Carpool Tree, which combines social networking with viral marketing in a concept that has every likelihood of achieving what other carpool concepts have missed. The application was extremely well conceived and will give TBWA\WHYBIN TEQUILA\ and their clients an edge in a time when traditional marketing media such as TVC’s, Radio and Print Advertising are dwindling. The Agencies that understand the concepts of associating brands with mobile LBS stand to achieve CTR’s and response rates unheard of in traditional marketing.”

The other major winner was Neil McCallum with House-Mouse in the AA Maps Widget Category. An application that is designed to put the search for appropriate Real Estate back in the hands of the buyer who can find the properties they are looking for based on their criteria as well as optimising the route and getting printable turn by turn directions to take with them. “While the application was designed to print the directions from the AA Maps web site,” said McCallum. “The next logical step would of course be to have the directions and route maps along with other relevant information sent directly to your mobile.”

GeoSmart General Manager, Phil Allen said, “We have been so thrilled with the high calibre of entries and support from the industry, that we have already committed to running this competition again in 2009-2010. “

March 19, 2009 Posted by | AA Maps, awards, carbon footprint, competition, competitions, driving directions, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, proximity based marketing, route optimisation, social networking, tomtom, Uncategorized, university | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart is recognised as a finalist in the 2009 Vero Excellence Awards

As a great way to end 2008, GeSmart has just been advised that they are a finalist in the 2009 Vero Excellence in Business Awards.This is a prestigious Award sponsored by Vero, BDO Spicers and National Business Review. Organisers said that there was a record number of entries and the quality of finalists was a notch higher than previous years.

Mike Watson, chief executive of the New Zealand Business Excellence Foundation said “In finalists we look for organisations that demonstrate they have robust processes in place to address key business and stakeholder/customer requirements. The delivery of products and services should be based on sound processes and the business should demonstrate clear direction and specific objectives to achieve success. Most importantly we look for evidence of success via the outputs and outcomes from business processes.”

GeoSmart General Manager, Phil Allen said, “This is an excellent start for what may well be one of the most exciting years in GeoSmart’s 30 years in business, with a number of major product launches  to be announced early in the year. We are delighted to be recognised for our work and this is a significant pat on the back for the entire team at GeoSmart who are passionate about our business and the benefits we are delivering to businesses and consumers.”

December 18, 2008 Posted by | awards, geosmart, maps | , , , , , , , , | Leave a comment

Mapping New Zealand with the RAPIDcV

The car is the brainchild of our GM Phil Allen who says “This is the most advanced mapping car to drive New Zealand roads. We have driven all of New Zealand’s roads with differential GPS before, but this car has leading edge technology. New technologies demand superior quality data.”

While other cars are getting pretty good information and imagery, pretty good isn’t enough for today’s needs. This car is collecting up to a terabyte of data a month from five cameras catching lane information, street signs, turn restrictions and points of interest. We are capturing lane information, road curb and other information of value to councils, road maintenance, utility companies (managing roadside assets) and much more. We are also taking a 360 degree panorama photo every 50 metres.

So what’s leading edge? How about an IMU? This is an Inertial Measurement Unit as used in modern missile tracking systems and allows us to capture data with accuracy of 15 centimetres, even when the GPS signals are weak or lost. With traditional differential GPS accuracy is lost when the satellite signal is poor such as behind volcanic hill shadows and particularly in places in the South Island where the satellites are very low on the horizon or totally obscured from the GPS antenna.

The car is capturing valuable information including inclinometer (the rate of incline and decline of the hill which can be useful for all sorts of things beyond navigation, for example in data for cycling, training for marathons, car rallies. It is also measuring road camber.  By providing road camber information to services such as Fleet Management it may be possible to reduce truck accidents where they approach corners to fast for the height and load, based on knowing the angle of the road camber through corners.

Nothing has been spared when it comes to accuracy. The nature of the work means that we had to use a SUV and the trade off is body roll. To compensate for this we have sonic technology which measures the body roll and this is used in data calculation algorithms making sure that our data is highly accurate.

This unique vehicle is going to enable us to provide for the ever changing demands of new technologies with the best national data ever collected in New Zealand. It is part of our continuous ongoing driving program supporting a range of products including the leading brands in Car Navigation (brands such as Navman and TomTom) and Fleet Management (brands such as Navman, Xlerate, Astrata) as well as clients who will use the imagery to reduce the need to do their own driving.

GeoSmart has built a console to monitor the information and is also creating plug-ins to allow the visual data to be used in conjunction with GIS systems such as Intergraph and has the ability to pinpoint the location of street hardware such as power poles and transformers.

When people see the vehicle, we want them to know what we are up to, so they will understand that we are working to enhance the mapping products and services they use including websites like AA Maps and Wises, the Map Books they carry in their cars and the car navigation devices they use.

December 1, 2008 Posted by | car navigation, driving, driving directions, gps, lbs, maps, new zealand, satnav, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Free New Zealand web cartography tools for educational and non-commercial purposes.

Free New Zealand web cartography tools for educational and non-commercial purposes.

As the Gold Sponsor for GeoCart’2008, the National Cartography Conference at Auckland University from 1-3 September, GeoSmart Maps Ltd General Manager Phil Allen has announced that GeoSmart is offering a set of web tools for web cartographers for use free of charge for educational and non-commercial use. He will outline these in a presentation at the conference on Wednesday 3 September.

“As the leading supplier of commercial cartographic products in New Zealand, we would like to encourage development of new applications,” said Phil Allen. “There are so many opportunities for people to develop wonderful web and mobile applications and we have the API’s and web services, as well as a wealth of geo-spatial data about New Zealand. “

The tools GeoSmart is making available include:

· Web mapping API

· Points of Interest API

· Geocoding and reverse geocoding web services

· Directions API

· Route Optimisation API

· Vector Graphics API

· Map datasets (NZ map base, Cadastral map base, Census map base)

Using such tools, web cartographers can build complex web, Location Based Services (LBS) and Mobile based GIS solutions such as; Carbon footprints for businesses by measuring the journey times of staff going to and from work and including their business activities to computing calorie burn when a user creates a walk/cycle/running route. The tools include all of the APIs required and a set of maps with many code examples. Allen’s paper will present these tools and advise how educational institutes and the web cartography community at large can take advantage of these for promoting and enhancing our industry.

For more information please contact Luigi Cappel luigi.cappel@geosmart.co.nz

August 29, 2008 Posted by | car navigation, carbon footprint, cartography, driving, driving directions, gps, maps, new zealand, route optimisation | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment