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Analysing Car Sales Using WebMap Part 1

This can apply to any segment, but lets use car sales as an example today. Lets imagine you are Sales Manager for a car dealership. You have a budget to achieve and you need to understand what is going on in your territory. You have 6 sales people, each has a unit and dollar budget and you have a budget for each model of car you have on offer.

You have got some excellent sales history, because you are selling big ticket items and you know where the people live who purchased your cars. Using the GeoSmart Business Visualisation Application you can see the locations of all the cars sold in December.

Small Car Sales

In this example, you are looking at small engine car sales from your dealership in an area of Auckland’s North Shore. This already shows you that you seem to have made sales in clusters of area, but there are other areas where you haven’t made sales of this class of vehicle.

Now lets think about other things you can do. First we can also overlay in different colours, car sales for December of your other models. You can display each model’s sales in a different colour. Now you may start to see some change, you may see that you get clusters of SUV or high end sedan sales in other areas, or you may still see gaps.

Another thing you can do as a separate view is look at all sales by one of your sales people on the map. In the same way as you did with the car models, you can assign each sales person a colour and display their sales on the map at the same time. You may again see some interesting things. Maybe one sales person is getting more sales in a particular area. He may be using a referral technique that the others can learn from. I’m being simplistic and generalist here, but there is always going to be a reason for the results you are getting and these reasons are often impossible to find using spreadsheets and tables on their own.

Another query you could run is viewing car sales per sales person by model, comparing them with other sales people per model on the map.

Given that you have sales history for each month, you could do the same sort of thing by visualising the above information by date. Assign a different colour to each month and you can then view each map and see if you can spot any trends. In your financial systems you have a wealth of information and we provide the ability to query that information and display in on the map. For example, some of the things you might query are:

  • Gender of the purchaser?
  • Age Group?
  • Have they purchased from you before?
  • What was their last car? Same brand or change? Larger or smaller?
  • Was there a trade in?
  • Was it a profitable sale?
  • Was it for work or personal use?

The industry produces statistics each month. The latest reports on the AA Website say that the top selling model for December 2010 was the Toyota Corolla, but also interesting was that second was Toyota Hilux and third was Holden Commodore. So we have small to medium sized cars as most popular, but light commercials coming second and larger sedans coming third. Obviously there is much more to it and the dealership will have much more intelligence. The key here is whether the same trend is happening in your area and how you can capitalise on that knowledge, something I will look at in further blogs.

If this is of interest, please subscribe, or bookmark this blog and if you know anyone to whom this is of interest, why not send them a link. In business we all have a wealth of reports, but it is very easy to suffer death by statistics. There is an old adage that a picture speaks a thousand words and maps are a great way of delving into your business data to find knowledge that may otherwise remain hidden.

If you have questions, or would like to know more, please feel free to contact us.

January 19, 2011 Posted by | Auckland, Business Analytics, Distribution, geosmart, GIS, lbs, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, Retail Profit, ROI, SaaS, Sales, sales territory, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Free AA Traffic on your Navman MY30 at Dick Smith if You are Quick

This isn’t really what this blog is usually about, but this is such a great deal, that I thought I’d share it with you.

This month, i.e. right now, we have supported a Navman promotion with Dick Smith Electronics. The deal is (while stocks last) that you can buy a Navman MY30 for $266 and they will include a free Lifetime License for AA Traffic. AA Traffic is normally a $129 add on, so this is an awesome deal.

This is a great opportunity to try out AA Real Time Traffic on a nav unit. This is one of the best ways to get AA Traffic. You don’t have to look at a web site like Roadwatch or AA Maps before you go. You don’t have to subscribe to a TXT or Email Alert service. You don’t even have to know where you are going before you get into your car.

People have often said, I know my way around, so I don’t need car navigation. They may well be right, but they don’t know what may be happening on the road ahead.  Does it matter, not if you don’t mind spending hours detouring around an incident or waiting until a road reopens. This week we had a stock truck and trailer roll on State Highway One by Puhoi. AA Traffic started sending out alerts at around 6:30 AM, so traffic heading north who were using AA Traffic didn’t get stuck. Here’s the thing. That road, the main road between Auckland and Northland, didn’t reopen for almost 6 hours! What is 6 hours of your work day worth to you?

This was a bad one, but there are always incidents, roadworks, slips, floods, wandering stock and all manner of issues on our roads. At the time I am writing this blog, we have 479 current incidents and 478 upcoming incidents such as ramp closures, sporting events etc. Here’s a classic situation for you. You go to an evening concert in Auckland City and you’re heading home to the North Shore. You get to Fanshawe St to get on the motorway to cross the Auckland Harbour Bridge and the on-ramp is closed for maintenance, which they deliberately do at night to reduce inconvenience to motorists, but it has to be done. Do you know how to get to an alternative on-ramp? Your car nav does and would have told you when you first got in your car, so you wouldn’t have even tried that entrance.

Smart people who know their way around New Zealand but spend a lot of time on the road will be buying car navigation to be able to access real time traffic so they can avoid accidents and incidents. This deal is only for limited stock, so you need to get to your local Dick Smith Electronics store quick-smart.  The deal is for a Navman MY30 at $266 and AA Traffic (usually $129) is only while stocks last. Great Mother’s Day gift, or for yourself.

Not convinced? If you lost a few hours on 4th of May when SH1 closed by Puhoi, how much was that time worth to your company? Less than $266? How often can you buy a business tool that gives you ROI that quickly? What if you were heading to the airport to catch a plane for a day trip to Wellington or for an overseas business trip or holiday. I’m sure it happened to some people.

Sometimes these incidents are an irritation, sometimes they are major.  With AA Traffic on your car navigation unit, they can very often be avoided entirely.

May 5, 2010 Posted by | AA Maps, AA Traffic, Auckland, car navigation, driving, driving directions, geosmart, location based services, map tools, maps, navman, new zealand, new zealand maps, real time traffic, satnav, Traffic, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment