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Free V, Free Ice Creams, Free Entertainment and Location Innovation Awards

So I’ve been thinking some more about entries that people could come up with for the Awards. It’s summer Downunder and that raises some interesting ideas for LBS applications for the Awards.

In summer we have lots of events such as beach parties and concerts in parks sponsored by various organisations and often in conjunction with radio stations. Often as part of these events, ice cream and energy drink brands get together and offer opportunities to win free product and other goodies by getting to the right place at the right time.

This might be a game or a treasure hunt or it maybe simply a matter of telling people that there is a free concert on in a particular park or beach, or that the Outside Broadcast Radio Vehicle will be at a certain spot at a certain time and if you are one of the first (x number of) people to get there you will get some free product.

LBS is a great way to get people to head for those locations. Here are a few examples:

  • Text a message to a short code with your current location (street address) and get the time and location of today’s beach party or concert, complete with personalised turn by turn directions on how to get there.
  • Text a message to a short code with your current location (street address) and get your first, or next clue to get you closer to your prize.
  • Text the name of your town to a short code  to get information about the next event date and time.
  • Receive a message that you can forward to your friends who you want to join you at the party or concert so they can also get their own driving directions.
  • As above but with electronic coupons so that the first (x number of) people with the coupons get the prizes or free product. Only people who receive the electronic coupon qualify for the prize, which means people who send invites will want others to send one to them, which creates a viral marketing process.

Another concept could be a solution for free product for people driving on a holiday trip. This could be along similar lines, but promoting a different service. For example:

  • In recent years the narrow Kopu Bridge leading into the Coromandels is a major bottleneck, sometimes with delays of an hour or sometimes much longer. On a number of occassions I’ve seen one of the distinctive V cars on the side of the road giving away cold cans of their popular energy drink to frustrated drivers sitting in a long line of traffic on a steaming hot summers day. If they are going to do that, they could come up with some sort of LBS traffic report telling people where the traffic jams are and where to find themselves a bottle of V to cool down with. Of course this would also be a great concept for brands like TipTop Ice Cream who frequent run summer competitions.

These are just a couple of ideas where popular brands can have some summer fun with LBS and Viral Marketing to promote their brands, show some technology leadership and appeal to the tech savvy Generation Y people and build some product loyalty.Maybe you could come up with an idea, win one of our awards and then sell the concept to them.

December 15, 2008 Posted by | awards, competition, competitions, driving directions, geosmart, lbs, lbs games, location innovation awards, new zealand, proximity based marketing, real time traffic, social networking, Uncategorized, viral marketing | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Location Innovation and Navball

How do you combine LBS technology with GPS and mobile phones with a gaming environment that is fun, educational and gives you plenty of exercise? That’s one of the questions we have for Kiwis who enter the GeoSmart Location Innovation Awards.

29 people have entered the awards so far and we know of several more people who are working on projects. A lot of interest has come from universities and we all know that university students love coming up with ideas for fun things to do. The Auckland City Flashmob Group already has 487 members who have signed up through their Facebook page.

In this blog I am going to give you some examples of applications that might gove you ideas on applications to create yourselves. One that I really like as a concept is Navball which comes from Amsterdam. The Netherlands are of course a nation of football fans and it makes a lot of sense to combine their love of the round ball game with GPS and LBS technology to come up with something that is fun, fast, competitive and very Generation Y.

The concept is that you have two teams of 11 players, just like you would in a game of soccer and they compete to kick a virtual ball into a virtual goal. The playground is a set of predefined streets, unknown to the players before they hit the field. The players off course have soccer strips so that they are recognisable from the general public and won’t cause concern for pedestrians as they go about their business.

Each player is equipped with a Nokia N95 which is GPS enabled. The players are shown where the ‘ball’ is and the location of the first ‘goal’. They have to form a line in the shape of an arrow in order to be able to identify the direction the ball will be kicked. The game lasts for 45 minutes and the winner is obviously the team which has achieved the most goals.

The play can be followed on a Google Maps mashup which allows viewers to monitor a scoreboard and see the locations of each of the 22 players as they make their way around the course, which is the streets of Amsterdam.

Here is a promotional video of the game being played in Amsterdam.

Navball is the brainchild of The Saints mobile software, one of many innovative Dutch developers. Another application they have launched which would be great fun for both tourists and locals is Get Lost in Rotterdam. It’s sort of like a treasure hunt, except that it is simply about finding new places and having fun. It is designed such that it could be played in any city in the world.

You send a free txt message to a short code and can then download the application which has 15 consecutive instructions. I watched a video demonstration on the website, which went like this:

1. Get on the tram heading for the city centre and get off at the 5th stop.

2. Take the first Metro (subway) entrance and go one stop.

3. Follow the first dog you see for (x) time and then turn left

4. Catch the first available bus. etc

There are lots of prizes for people who send in photos from their journey and the game will run on many different brands and models of phone that have Java capability.

These games are entertaining, fun, involve adventure and exercise. I don’t know if they allow you to track the people or their trail on a map website like AA Maps, but that would obviously add some more fu, not only to the players but to others.

So there are a couple of cool examples of LBS Games. What do you think you could come up with? You can enter to win prizes with your idea at www.locationinnovation.co.nz. If it’s really good, you could be heading for a free trip to the USA to the Where 2.0 conference in May next year!

December 4, 2008 Posted by | AA Maps, awards, competition, competitions, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, satnav, Uncategorized, university, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment