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The 2009 Location Innovation Awards Get Somewhere

Pretty soon you will be able to find out which bus to catch, get turn by turn walking directions to the bus stop, be told to walk a little faster so you won’t miss it and be able to pay for your bus ticket, all on your mobile phone. These concepts won Auckland University Student, Matt Weston a trip to the Where 2.0 Conference in San Jose in May this year as winner of the Grand Prize of the Inaugural GeoSmart Location Innovation Awards with his mobile phone application called Get Somewhere.

On Wednesday night a packed house attended the GeoSmart 2009 Location Innovation Awards Prize Giving event at Sale St in Auckland to celebrate the beginning of a new era in Kiwi ingenuity and to find out that LBS is going to change the way many of us interact with the world around us, with location aware mobile phones.

GeoSmart Sales & Marketing Manager, Luigi Cappel presented research and examples from Europe and the UK and said, “If your mobile is aware of its location, all sorts of wonderful applications can enrich your life. We were looking for some new Kiwi icons to showcase Kiwi inventiveness for this new industry segment, and I believe we found a number of them. Matt Weston also took out the Category Award for Proximity Based Marketing with Get Somewhere.”

“Other category winners included agency TBWA\WHYBIN TEQUILA\ who won the Location Based Games Category with Adipush, a sports motivation application which appears destined for adoption in a number of countries around the world only weeks after its conception. They also took away the Social Networking Category with Facebook Carpool Tree, which combines social networking with viral marketing in a concept that has every likelihood of achieving what other carpool concepts have missed. The application was extremely well conceived and will give TBWA\WHYBIN TEQUILA\ and their clients an edge in a time when traditional marketing media such as TVC’s, Radio and Print Advertising are dwindling. The Agencies that understand the concepts of associating brands with mobile LBS stand to achieve CTR’s and response rates unheard of in traditional marketing.”

The other major winner was Neil McCallum with House-Mouse in the AA Maps Widget Category. An application that is designed to put the search for appropriate Real Estate back in the hands of the buyer who can find the properties they are looking for based on their criteria as well as optimising the route and getting printable turn by turn directions to take with them. “While the application was designed to print the directions from the AA Maps web site,” said McCallum. “The next logical step would of course be to have the directions and route maps along with other relevant information sent directly to your mobile.”

GeoSmart General Manager, Phil Allen said, “We have been so thrilled with the high calibre of entries and support from the industry, that we have already committed to running this competition again in 2009-2010. “

March 19, 2009 Posted by | AA Maps, awards, carbon footprint, competition, competitions, driving directions, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, proximity based marketing, route optimisation, social networking, tomtom, Uncategorized, university | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Free New Zealand web cartography tools for educational and non-commercial purposes.

Free New Zealand web cartography tools for educational and non-commercial purposes.

As the Gold Sponsor for GeoCart’2008, the National Cartography Conference at Auckland University from 1-3 September, GeoSmart Maps Ltd General Manager Phil Allen has announced that GeoSmart is offering a set of web tools for web cartographers for use free of charge for educational and non-commercial use. He will outline these in a presentation at the conference on Wednesday 3 September.

“As the leading supplier of commercial cartographic products in New Zealand, we would like to encourage development of new applications,” said Phil Allen. “There are so many opportunities for people to develop wonderful web and mobile applications and we have the API’s and web services, as well as a wealth of geo-spatial data about New Zealand. “

The tools GeoSmart is making available include:

· Web mapping API

· Points of Interest API

· Geocoding and reverse geocoding web services

· Directions API

· Route Optimisation API

· Vector Graphics API

· Map datasets (NZ map base, Cadastral map base, Census map base)

Using such tools, web cartographers can build complex web, Location Based Services (LBS) and Mobile based GIS solutions such as; Carbon footprints for businesses by measuring the journey times of staff going to and from work and including their business activities to computing calorie burn when a user creates a walk/cycle/running route. The tools include all of the APIs required and a set of maps with many code examples. Allen’s paper will present these tools and advise how educational institutes and the web cartography community at large can take advantage of these for promoting and enhancing our industry.

For more information please contact Luigi Cappel luigi.cappel@geosmart.co.nz

August 29, 2008 Posted by | car navigation, carbon footprint, cartography, driving, driving directions, gps, maps, new zealand, route optimisation | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment