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2011 Rugby World Cup

The Rugby World Cup in Auckland is just over a year away and GeoSmart is looking forward to the opportunities that come with it. As New Zealand’s premier location-based services (Mapping) company there are many areas that we will be looking at. These include:

  • Cartography. We produce many printed maps. These include map books for Wises and the NZ Automobile Association, as well as several travel atlas products for various organisations such as the New Zealand Motor Caravan Association, which includes locations of Points of Interest of unique interest. We also produce custom maps for many organisations ranging from hotels to regional tourism organisations.
  • Car Navigation. GeoSmart is the provider of map data and Points of Interest for the leading brands including Navman and TomTom. Many people coming from overseas will be able to use our map data to find the venues, accommodation, attractions, parking, bars and much more for the Rugby World Cup, making their trip stress free. We also now offer real time traffic to car navigation which would be great if you are trying to get to a venue close to kick off.
  • Real Time Traffic. We built and manage the new AA Traffic service. This service provides information on traffic incidents that might interfere with people getting to the match on time.  We do this with a number of services including subscription alerts via Email and Text Messaging, which can be found on the AA Traffic website. Traffic is also shown on other AA websites, Roadwatch and AA Maps. Real Time Traffic is also of course available on your car navigation product such as with Navman.
  • AA Maps website. This website is the perfect site for local and overseas travellers. A significant proportion of web traffic to AA’s websites come from overseas and this includes AA Maps. People are guided here with links from affiliated motoring associations around the world as well as people looking for services such as driving directions. This is a great site for people planning their routes, looking for other things to do while they are travelling, where to stay, where to eat and drink and where to have some fun and adventure.
  • Mobile Applications / Location Based Services. We are working with several companies who are developing applications for smartphones such as iPhone and Android. When your mobile knows where it is, it becomes easy to use GeoSmart’s highly accurate data about New Zealand roads and points of interest to add value to people touring New Zealand following the rugby tournament.
  • Web Mapping. Many companies use GeoSmart’s web mapping tools in their custom environments. Examples may be found on our home page. If you are looking to add maps, points of interest and turn by turn directions to your site, we would love to chat with you about how we can help.
  • Carbon Friendly. This has become a very important topic and one that we are committed to supporting. We are able to support concepts such as Eco-Routing, in effect, finding the route that uses the least fuel and carbon waste. Our RAPIDcV has been continuing to drive all of New Zealand at around 15cm accuracy, not only getting an accurate road centreline but also measuring the road’s inclination and even the camber of corners on the road. This highly accurate data allows us to support organisations focused on sustainable eco friendly policies.
  • Multi-modal routing. We have been developing solutions supporting the ability to guide people through various means of transport from foot to motorised. This includes situations where one trip might include different forms of transport. Rugby fans might use a combination. For example, they might drive to a carpark, then use public transport, finally walking from there to the match venue via restaurants and bars. Each transport medium has its own set of rules. For example a person walking, doesn’t need to worry about one-way streets and may be able to take advantage of short cuts through arcades etc, to get to their destination.

Whilst the Rugby World Cup may be over a year away, GeoSmart is working closely with our partners to assist them in achieving their goals, through the use of our data, web services and API’s and other products. If you would like more information, you will find our contact details here.

March 7, 2010 Posted by | AA Maps, car navigation, carbon footprint, cartography, driving, driving directions, geosmart, GIS, gps, iphone, lbs, location based services, map tools, maps, Mobile maps, navman, new zealand, real time traffic, route optimisation, Rugby World Cup, satnav, Sport, tomtom, Traffic | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Merry Christmas and Best Wishes for 10

Wow, where did the year go? This has been a huge year for GeoSmart and 10 looks to be equally exciting.  If you want to catch up with us, you have a few hours before we close for summer holidays. We re-open on 11 January.

The big one for the year just gone has to be AA Traffic. This was a long time in the planning and it has been very exciting for us to set up this real time traffic service covering all of New Zealand. Have you tried it yet? Check the Traffic web site before you go on holiday.  You will find that we have extended the free email and txt alerts until the end of January. You may have finished work, but accidents and other incidents don’t go on holiday. On the traffic page you will also find that we have Cook Straight Ferries as well as domestic and international airline departures and arrivals for Auckland and Christchurch airports.

If you set up a free account, you can have Roadwatch automatically open up to the area you live, work or play in so that you can see if there is anything you need to know about. Road works and ramp closures can be really frustrating, so this is a good place to keep an eye out for anything that might get in your way. They are time sensitive, so it is worth looking at before you get in the car, you can also click on Upcoming Events, to see if there is anything happening in the future that might make you want to change your plans.

If you haven’t already, you will see that our AA Maps website is continuously evolving with new features.  One of my favourites is the proximity feature. Pick an address or Point of Interest and you will see that you can now look for something within a 5km radius. For example if you were going to Rotorua for Christmas, you could look for  restaurants or bars within walking distance of your accommodation. You can also plan an entire itinerary, and drag and drop and drop the stops to help you fit more into your time while saving gas and carbon emissions. You can plan your trip, drag the route on the map to change the roads you will drive on and print it all out to take in the car. Of course you can view AA Traffic incidents and web cams on AA Maps as well, which again makes it a great site to check before you hop in your car.

We are thrilled to be able to give people who buy new Navman car navigation devices between December and January a free Lifetime License to AA Traffic. This is the ultimate way to get your traffic alerts. We are currently broadcasting in the greater Auckland, Wellington and Christchurch areas and more will be added in the new year. This totally changes the concept of GPS and car navigation. You can set it so that it only warns you if there is an incident on your route and gives you the option to accept an alternate route avoiding the incident. Who wants to spend their holiday stuck in their cars in a line behind an accident you could have avoided? You might have avoided buying nav because you know your way around, but you would never have known that the road was blocked ahead for the next 4 hours due to a serious accident. You will also love the ability to find your nearest petrol station, ATM, cafe etc, or perhaps a rest area, or a dump site for your campervan. And when the kids ask “Are we nearly there yet?” You can say, “we will be there in 17 minutes”:)

Of course we love our partners TomTom very much too. Their IQ Routes (which of course uses our road data)  has even surprised me on occasion in finding a new way to drive home, that I had never thought of. Other than AA Traffic, they share all the same excellent information that our other car navigation partners do.

We continue to add new data to our car nav solutions including 3D buildings, lane guidance and enhanced Points of Interest data. Car nav is a never ending part of our product development and we stay aware of all the new developments and features that our partners are planning so that we can offer the best possible data for New Zealand going forward. Of course our data collection and driving never end. The RAPIDcV continues to collect lots of valuable data and we have some exciting plans for enhancing this in the new year.

We have joined the adoption of social networking with a Facebook Fan Page where we are engaging with the public with competitions and discussion related to traffic issues. We also have a Twitter page, which we use in a similar way to share information and develop a community of people interested in supporting our efforts to share up to date information.

We have a number of new web mapping clients and several more that will go live early in the new year. For businesses who want quality map data, routing and access to our extensive Points of Interest database, our data is updated 11 times a year making sure that you can rely on our products. We feature some of those sites on our home page.

We launched the new Route2GO web service, which was a long time coming. We have so many companies who have been waiting for this and are very exciting to see new 3rd party solutions being developed that will help businesses with route optimisation as well as calculation of fair pricing for freight and travel costs. Whether it is a large transport company, a taxi service or a furniture shop with a single van, we now have a solution that will make life easy for you. We are working with and seeking new partners who would like to integrate these tools into their solutions for their clients as our model is to work with partners, not to compete with our clients in developing end user products.

There have been exciting developments in Fleet Management and we have had many new companies join us this year for everything from vehicle tracking to Road User Charges, with a number starting to adopt the concept of digital hubometers. RUC is here to stay and with over 80% of Fleet Management companies using our data, it would be fair to say that it is the standard.

We are working on many off shore projects and you will hear our name much more often outside of New Zealand, mostly with partners. A major part of our IP is the knowledge of how to build quality map datasets and then provide web services and API’s around this data.

We ran the Location Innovation Awards and in May we sent the lucky winner to the USA to attend the Where 2.0 Conference. We are going to run the 2010 Location Innovation Awards and have already had some exciting offers of sponsorship in prizes and technical support. We are changing the timing  this year to make it easy for our university partners to fit the Awards into their calendar, as we were very excited about the work that many students, especially at Massey University prepared. New Zealand has a huge amount of untapped talent and we look forward to helping the legends of the future make themselves known. Location Based Services are going to hit their straps in the next couple of years and you will see the GeoSmart name a lot in this context.

If you haven’t seen them, we now have regular e-newsletters. We used to print them, but print means cutting down trees and isn’t as multidimensional. You can find them here and also subscribe if you would like them in your inbox.

If you are still with me, thanks for reading this blog. There was much more activity that I could tell you about, but it’s time to take a deep breath and recharge, ready for the most exciting year yet in 10. I hope that you will be a part of that with us as I wish you and yours a very Merry Christmas and warm happy holidays. Thanks to everyone at GeoSmart and our many partners for helping to make this year the success it has been. We look forward to catching up with you soon.

December 22, 2009 Posted by | Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

AA Traffic Subscriptions Peak During Auckland Bus Strike

Subscriptions to the new AA Traffic service peaked during the Auckland Bus Strike according to AA Traffic spokesperson, Phil Allen. “Many Auckland commuters turned back to their cars as a mode of transport during the strike. As the strike continued we saw many people subscribe to our new Real Time Traffic service in the expectation that, without buses, there would be many more cars on the road. Fortunately it was also school holidays so the additional vehicles on the road still left traffic levels not too different from the normal work and school week.”

Feedback from people affected by the bus strike varied. Several said that they enjoyed walking or cycling to work and, subject to weather conditions would continue to do that. Others had more difficulty, such as having to catch taxis to hospital appointments or getting children to school. It is likely that for some time at least, many commuters will go back to the comfort of the car, some even saying that driving is cheaper and more convenient.

AA Traffic is a new service developed by GeoSmart Maps for the New Zealand Automobile Association, which offers email and SMS traffic alerts, as well as displaying them at AA Maps, Roadwatch and sent direct to certain Navman car navigation devices, which is offering extra special deals for AA Members.

October 20, 2009 Posted by | AA Maps, car navigation, driving, geosmart, gps, location based services, maps, navman, new zealand, new zealand maps, real time traffic, satnav, Traffic, web maps | , , , , , , , , , , | Leave a comment

AA Traffic is here

For the last year we have been flat out developing our Real Time Traffic solution, aka AA Traffic. This has been a huge undertaking with so many elements involved. As you may know, GeoSmart is a wholly owned subsidiary of the New Zealand Automobile Association. NZAA is the first and only motoring association in the world so far to own a mapping company and thereby have access to its own mapping data and the ability to create solutions.

One of the biggest issues today is traffic and as a motoring association, an incorporated society owned by its members who are motorists, a key concern for it is to keep motorists moving. This presents a problem in a country where there appear to be more cars than people. In Auckland particularly, traffic issues are compounded by the many people who feel that the public transport system doesn’t meet their needs. That’s without taking into consideration the current bus strikes in Auckland which have seen some schools missing 15% of the students today. In August Michael Barnett, Chairman of the Auckland Business Forum quoted comments in the NZ Herald of 10 years ago that then the time-cost to business for Auckland was around $1 billion!

AA Traffic by GeoSmart was not designed to solve problems, rather to inform road users and give them information that will help them decide on their driving route, or perhaps to reconsider whether they want to be on the road at all. The system is to complex to explain, but fundamentally this is how it works.

Data Input

We have established relationships with emergency services, New Zealand Transport Agency, several councils and other organisations who continually feed us with information about accidents, incidents, road works, events and anything  else that could interfere with normal throughput of NZ’s roads. This information is managed by call centre staff who work shifts covering 24 hours a day, 7 days a week. The system is designed to collate all of this information, eliminate false positives, verify the source and quality of the data and much more. We even invite AA Members to tell us about incidents they find, by dialling *223 on their mobiles.

Data Output

The information is then disseminated to be transmitted across many channels. The first ones are AA Maps, which is our flagship mapping site, supporting routing, searching for Points of Interest and much more. What better way to plan your trip or holiday, than to be able view the route, including any traffic issues that might affect you before you drive, then print the route with turn by turn directions, to take for your navigator in the car.

We have totally revamped AA’s Roadwatch website. You can now preset the region that has the greatest relevance to you and by setting up a free AA Maps account, have Roadwatch automatically open to the page in your web browser. This automatically refreshes every 5 minutes to give you the latest information.

We now have additional subscription  services that you can find at the new AA Traffic website. These are Alerts that you can receive by email or direct to your mobile phone. Services available are the Route Alert, Area Alert and Weekend Getaway. If you are an AA Member, you can try the email Alert services for free until the end of the year and if you use a Telecom mobile, you can access the Alert service for free on your mobile until the end of the year.

Of course we are very serious about safety and as we can’t tell whether you are in your car, or driving when you receive our alerts, we place a condition on users of our services, that they do not view them whilst driving.

In addition to these services, we are now sending AA Traffic information directly to compatible car navigation devices. This has significant benefits because if the device knows where you are going and the route you are taking, it is able to alert you about an incident (even if it occurred after you started driving) and offer you an alternative route. The first devices on the market come from Navman. There are a number of other brands of car navigation offering this service on the way. If you are on the road a lot, even if you know how to get to your destination, you can’t know about what’s happening or going to happen on your route. This should be of significant benefit to all regular road users, whether emergency services, trades people, sales people and merchandisers, taxis and many more.

Now of course we want people to know about it and will be running a number of marketing activities to share the word. You can expect to see advertising material about AA Traffic in a range of media and of course we invite you to try it out for yourself.

If you are on Twitter, you can now follows us here, and we al;so have a Facebook Fan Page where we update information and also run competitions and invite people to share their stories or information. If you are on Facebook, why don’t you join in and keep in the know?

October 12, 2009 Posted by | AA Maps, car navigation, competitions, driving, driving directions, facebook, geosmart, gps, location based services, map tools, maps, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

What Tools Do You Need to Develop an LBS Application Part 3

Geocoding and Reverse Geocoding are key components for many LBS Applications.

Geocoding is the process of generating a set of co-ordinates, which are subsequently used to display a location on a map. If you have a huge database of addresses, we typically do this as a batch process and have tools designed to try to compensate for poorly laid out databases, or errors such as mispelling, wrong suburb or when people like Real Estate Agents make up their own to make a location sound more attractive. A common one for example is Whangarei Surrounds. There is a place called Whangarei, but not Whangarei surrounds. Computers being fairly literal, if you try to search for a place that doesn’t exist in the database, you have to get creative.

Services like the POI Webservice V2, whichwas mentioned in the previous blog, are designed to help you with this requirement. How you do this depends on the type of application you are developing. For example:

  • If you are using an SMS service, you would have to have a very good address, if you want to get a good result. If the address doesn’t exist in our database, we can return a set of co-ordinates that are next best, for example if we don’t have the exact street address, we can return the middle of the street. One common issue in New Zealand which dates back to the days when we had lots of councils who didn’t consult with each other on street name allocation. As a consequence of this there are many duplicates. For example there are 23 different Queen Streets in Greater Auckland.
  • An autocompleter is a great way of getting to the correct address first time. You can see a nice example of this on AA Maps, where a new request is made of the POI Web Service every time a new character is entered, if the right result comes up at that point, you can click on it and then perform the action desired, such as viewing it on a map. This can function easily in a PC browser and can work fine in many mobile browsers. The main difference in a mobile would be that you reduce the number of results displayed in a list to make it user friendly on the smaller display.

For developers, there is much more detailed information in the Developer Section of our web site, including code examples. We support a wide range of results from text to javascript and html.

Reverse Geocoding is a powerful tool for mobile devices. What this does is using the co-ordinates derived from the mobile phone, we can display the users current location on a map. What we can then do is provide information about Points of Interest close to the user.

The first thing we can offer is the nearest street address. This can be used in various solutions such as

  • Buddy Finder
  • Locating children or elderly people, to ensure they are where they are supposed to be. This can include things like geo-fencing (which will be explained in a future blog).  The concept for children or elderly people might be to make sure they are at school, or perhaps close to the home or retirement village. It is very common for elderly people with Alzheimers or other conditions to wander off and then lose track of where they are or how to get back. Reverse Geocoding could enable authorised people to find out where they are if they have gone missing. Geo-fencing allows you to create a ring or polygon around the area they should be at, for example the gardens and surrounds of a rest home, but set of an alarm within a system if people leave that area, or go within a predefined distance of that area.
  • Locating people for health purposes. For example a system in Europe was designed to locate people such as diabetics who are away from their home and don’t have their insulin with them. Reverse geocoding could locate exactly where they are, while a proximity tool could identify the nearest Pharmacy which could prepare are dose and put it on a taxi to the patient’s location, even if they are disoriented and not sure where they are themselves.

This leads on to another benefit of reverse geocding in mobile applications. One of the most common services being developed for mobile applications is the ability to find Points of Interest nearby the location of the person’s mobile, without them having to be able to identify their location. This would then utilise either a proprietary database, or the GeoSmart subscription POI database which was mentioned in our previous blog. We have an extensive database covering most locations you might want to find when you are out and about. It could be (follow the links for examples on AA Maps web site) a motelBP petrol station, a public toilet, a National Bank ATM, a pharmacy, cafe or pretty much anything. This makes it really for people to find anything they need within proximity of their location, without having to kow where they are.

Proximity Based Marketing will be a huge growth area for LBS which is enabled by these tools as is Location Based Social Networking.

Of course if you now have the co-ordinates of where you are and the co-ordinates of the location you want to go to, you can now offer turn by turn directions to that location n the mobile. This will be the topic of our next blog, so if you are interested in this subject, please bookmark this blog, or add it to your RSS aggregator such as iGoogle.

Geocoding and reverse geocoding a critical tools for mobile LBS applications.

April 2, 2009 Posted by | AA Maps, driving directions, geosmart, GIS, gps, lbs, location based services, maps, Mobile maps, new zealand, proximity based marketing, satnav, social networking, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

What Tools Do You Need to Create a LBS Application Part Two

One of the key things people want in an LBS application is to be able to find Points of Interest (POI) including geographical, community and business POI.

GeoSmart has collected and continues to collect information about all the places that people would like to visit, and unlike other databases, includes a lot of information that has importance but isn’t necessarily business related. For example beaches and bays, public toilets, boat ramps, parks etc.

Our latest service is called the Point of Interest (POI) Web Service V2. We have full time staff focussed not only on collecting quality spatial information about places you might want to find for an LBS Service or Application, but also making sure that it is current. Where relevant we use ANZSIC Codes which are a standard supported by the NZ and Australian Governments.  These offer a layer of categories from high level to more specific, so you can look at food and beverage or Italian Restaurants at either end. We have a browser tool to help you find the correct category here.

Our comprehensive database which is used in various forms and subsets on websites such as AA Maps, Bayleys, Winejobs Online and many other sites has a wide range of POI. These include shops, petrol stations, banks, ATMs, schools and where relevant, make sure you get to the right place at the Point of Interest. For example if you are going to a hospital, you probably want the Accident & Emergency entrance. If you are going to the golf course or a school, you want the official entrance and so on.  Our data, where relevant includes information such as contact details.

The POI Web Service can also be used for geocoding street addresses in order to display them on a map, using our geotagged web map tiles, which can be used on a mobile or normal PC browser. We have a comprehensive database of New Zealand street addresses, which you can try out on the AA Maps website, using our autocompleter.

The range of parameters are wide and varied and you can find more information in the Developer Page.

A key commonality in successful LBS applications overseas is the ability to find the service you are looking for nearby. For example, you are in the city and want to find a nearby cafe for some lunch. The POI web service would let you specify how close you want to find one and even give them to you in order starting with the closest to you. Our POI database is also used in products such as TomTom and Navman car navigation devices.

Because the database is very comprehensive and constantly growing and being validated, you can pretty much develop your application and populate it with our data and be up and running in no time.

Another service that we offer in conjunction with the NZ Automobile Association is the AA Maps Bizlocator. This is a free service which allows any New Zealand business to register their location with us and at the same time get a free web map to put on their website to show people where their office, shop or other business location is, assign it to ANZSIC Categories and then be available for addition to our POI database, all for free. The only condition is you have to go online at least once a year to confirm that your data is current. Once the map is up, you can even get and print turn by turn driving directions from anywhere in NZ and print them neatly on A4 paper. All for free. For more information on that please go to this page, where you can set up an account and ‘Add Your Business’.

bizlocator

This is part two of a series of blogs on tools for LBS applications. Please feel free to comment or leave questions on this blog.

Why not add this blog to your RSS Feed:)

April 2, 2009 Posted by | AA Maps, cartography, driving directions, geosmart, gps, lbs, location based services, maps, Mobile maps, navman, new zealand, proximity based marketing, satnav, social networking, tomtom, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

What Tools Do You Need To Create An LBS Application in New Zealand Part One

The first thing you need is a map. Many people seem to think (as I did before I joined GeoSmart) that maps are fundamentally the same and equal. Makes sense doesn’t it. We’re a small country and you would expect all maps to have the same data.

That would seem to make sense given that the core data for New Zealand is supplied by the Government under the Land Institute of New Zealand. LINZ is the authority when it comes to things cadastral. They manage land titles, topographic data about New Zealand, hydrographic information, the official street name register and is a part of the NZ Geographic Board which is currently busy deciding whether Wanganui should now be called Whanganui.

When GeoSmart decided to enter the car navigation business, we quckly found that the ‘official’ maps of New Zealand have a ‘computed road centreline’. In effect that means that they use a system which places the road notionally between property boundaries. This wasn’t a big deal when it came to road maps because a road map requires that you plan your rate based on a paper image and if it is not exactly right, you can interpret the map and get to your desired location. This data also contains ‘paper roads’. Paper roads are unformed roads that were draughted in Scotland in the late 1800’s and never constructed. Again if you were to see a road on a map and it physically isn’t there, no problem, you can work your way around it. Consumers Institute has a number of pages on this topic.

Whilst not an issue on a printed map, consider the problems if you tried to use this data for car navigation and routing. When GeoSmart made the commitment to develop a car navigation database, it was quickly realised that it was necessary to drive every road in New Zealand and also use information gleaned from its Orthophotography in order to create an accurate road centreline database. In doing so, we were also able to capture information including one way streets, dual carriageways, turn restrictions, speed zones, the actual name on the street signs (which were sometimes different to the LINZ data) whether a road was paved or not and much more. In doing this we were able to create a database suitable for car navigation (over 90% market share including TomTom and Navman)  and many other services including Fleet Management (around 80% market share including Navman Wireless, Astrata, Xlerate, Argus Tracking, Blackhawk).

Fleet management is even more critical. One of the key reasons companies buy Fleet Management solutions is because they can claim back Road User Charges (RUC) as they are not liable to pay taxes when their trucks are on private property. If they were to try to do this using the computed road centreline, they would struggle to pass a Tax Audit because using in accurate maps, they could often be calculated to be off-road, when they are actually on the road. You can best see this in evidence by using a map dataset which overlays aerial or satellite imagery with the cadastral map data set. Especially in rural areas you will find that there are major discrepancies between the photography and the map data.

So after that long journey, GeoSmart is now able to offer you access to the Web Mapping API, which can enable you to offer routing, driving directions and other tools including displaying map tiles on a mobile or PDA display. You can search for streets, numbers and businesses.

If you explore the many LBS applications being developed overseas (some of which this blog will cover in the near future, you will see that driving or turn by turn directions are a very popular feature of LBS applications. Whether it is a LBS game, a buddy finder, proximity based marketing, planning a run or cycle trip, routing has a part to play and is one of the major reasons that people internationally use LBS applications. If you don’t have a map book (we create the Wises and AA Maps you probably have in your car)  or folded map with you, you have less opportunity to interpret data that is inaccurate, so it is imperative that you use accurate information in your application.In countries where the Government provides accurate maps (such as the USA) this is very easy to do, but in New Zealand, to date only GeoSmart has a fully driven road centreline. And of course as you know from a previous blog, we are now re driving all of New Zealand in the RAPIDcV with around 20cm accuracy.

The RAPIDcV GeoSmarts hi-tech data capture vehicle

So if you want to create an application with accurate maps and directions, the SmartFind WebMap API is a key component. If you would like to check this out, we do of course have the ability to give you a Developer Agreement at no cost so that you can start creating your application.

March 31, 2009 Posted by | AA Maps, car navigation, cartography, driving directions, geosmart, gps, lbs, lbs games, maps, new zealand, proximity based marketing, satnav, tomtom, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

The 2009 Location Innovation Awards Get Somewhere

Pretty soon you will be able to find out which bus to catch, get turn by turn walking directions to the bus stop, be told to walk a little faster so you won’t miss it and be able to pay for your bus ticket, all on your mobile phone. These concepts won Auckland University Student, Matt Weston a trip to the Where 2.0 Conference in San Jose in May this year as winner of the Grand Prize of the Inaugural GeoSmart Location Innovation Awards with his mobile phone application called Get Somewhere.

On Wednesday night a packed house attended the GeoSmart 2009 Location Innovation Awards Prize Giving event at Sale St in Auckland to celebrate the beginning of a new era in Kiwi ingenuity and to find out that LBS is going to change the way many of us interact with the world around us, with location aware mobile phones.

GeoSmart Sales & Marketing Manager, Luigi Cappel presented research and examples from Europe and the UK and said, “If your mobile is aware of its location, all sorts of wonderful applications can enrich your life. We were looking for some new Kiwi icons to showcase Kiwi inventiveness for this new industry segment, and I believe we found a number of them. Matt Weston also took out the Category Award for Proximity Based Marketing with Get Somewhere.”

“Other category winners included agency TBWA\WHYBIN TEQUILA\ who won the Location Based Games Category with Adipush, a sports motivation application which appears destined for adoption in a number of countries around the world only weeks after its conception. They also took away the Social Networking Category with Facebook Carpool Tree, which combines social networking with viral marketing in a concept that has every likelihood of achieving what other carpool concepts have missed. The application was extremely well conceived and will give TBWA\WHYBIN TEQUILA\ and their clients an edge in a time when traditional marketing media such as TVC’s, Radio and Print Advertising are dwindling. The Agencies that understand the concepts of associating brands with mobile LBS stand to achieve CTR’s and response rates unheard of in traditional marketing.”

The other major winner was Neil McCallum with House-Mouse in the AA Maps Widget Category. An application that is designed to put the search for appropriate Real Estate back in the hands of the buyer who can find the properties they are looking for based on their criteria as well as optimising the route and getting printable turn by turn directions to take with them. “While the application was designed to print the directions from the AA Maps web site,” said McCallum. “The next logical step would of course be to have the directions and route maps along with other relevant information sent directly to your mobile.”

GeoSmart General Manager, Phil Allen said, “We have been so thrilled with the high calibre of entries and support from the industry, that we have already committed to running this competition again in 2009-2010. “

March 19, 2009 Posted by | AA Maps, awards, carbon footprint, competition, competitions, driving directions, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, proximity based marketing, route optimisation, social networking, tomtom, Uncategorized, university | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Location Innovation Awards Prize Giving

It’s almost over for the first year, the judges are deliberating and we are preparing the Prize Giving Event.

The GeoSmart Event will be held in conjunction with the Wireless & Broadband Forum’s Wireless Wednesday on 18th March. For more information have a look at the competition web site.

The quality of entries has been superb and the judges have been very impressed with the ideas that have come through in all of the four categories. Student entries have also been very good.

Come to the Awards night on the 18th and find out what LBS is all about. Find out how you can participate. Many applications are opportunities for web developers, telecommunications providers, media and advertising companies, brands, tourism, sport, entertainment, the list goes on.

All four categories; Proximity Based Marketing, Location Based Social Networking, Location Based Games and Widgets for AA Maps have been well covered.

The sponsors should be well pleased with the results and will be looking for ways to get involved in this disruptive technology that is going to change many of the ways we do business and interact with each other.  We owe special thanks to Sony Ericsson, MyMobile Magazine, Tomizone, Vodafone, Geekzone, TomTom, the Wireless and Broadband Forum, AA Tourism and Massey University for their support.

Given the success of this event, we have already started planning for the 2010 Location Innovation Awards, so if you wanted to get involved but left it too late, next year’s competition will be even bigger and better.

We hope to see you at the Awards Night, do make sure you RSVP as we don’t want to be turning you away at the door! Details are on the competition web site if we haven’t already sent you an invitation.

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March 5, 2009 Posted by | AA Maps, awards, car navigation, competition, competitions, education, geosmart, gps, lbs, lbs games, location innovation awards, maps, new zealand, proximity based marketing, satnav, school, social networking, tomtom, Uncategorized, university, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart adds new features to AA Maps

Are you deciding where to go on your summer holiday around New Zealand, or perhaps looking for a weekend adventure? Before you head out on your Kiwi Road Trip, have a look at what GeoSmart has added to the AA Maps web site.

There are many new and improved features. You can now create your complete itinerary and then change the order of the stops and even check the real time traffic conditions before you leave!

Let’s say you were going to take the kids to Rotorua. You had decided on the Luge, the Agrodome for a ride in the Zoorb, a jetboat ride and the other cool activities they have there, and Rainbow Springs to feed the trout. You set your itinerary on AA Maps and then decided to change the order so that you could finish the day with a meal at the top of the gondola ride and enjoy the views with a nice sunset. Now you can drag and drop the destinations, automatically generating new driving directions from A to B to C to take with you in the car, even showing the travel distance and driving time from one to the next.

You can find your accomodation from AA Maps and when you select it you can look for other amenities such as restaurants within 5km of the property. In this instance my search found 10 within 400 metres of the Millenium Hotel.

You can now set up a free account on the page and store your ‘Favourites’ so that you can find them again later and you can even leave a ‘rating’ once you have been there so that other people can appreciate the great experiences you enjoyed.

Many Kiwi’s feel they know their way around New Zealand and don’t need mapping websites. All good and well, but they don’t know there was a major accident which has blocked the Auckland Harbour Bridge or a slip which has closed the Milford Sound Rd. Now we have included AA Real Time Traffic as well as Traffic Web Cams. There are certain holiday spots that often have traffic jams at peak times such as Long Weekends or the start and end of major holiday periods. In winter there may be ice and snow, or slips that can close lanes or sometimes entire roads. Yu will be able to find this information on the AA Maps web site, where you can select from Minor Accidents, Major Accidents and Traffic Webcams where you can see the traffic flows, refreshed every minute.

If you live and drive in New Zealand, you are probably a member of the NZAA which has many great services to offer you. As a member, these are your services and another important feature is the Feedback button which allows you to tell us whatever you want to, whether it is suggestions for new features, a Point of Interest we didn’t know about, perhaps a restaurant that has changed ownership and has a new name. This is a never ending project as new technology continues to allow us to add new services and features.

If you would like a map on your own website, AA Maps will give you an idea of some of the features GeoSmart can offer you, but wait, there’s more. Many of the services we offer are not relevant to the AA Maps website. Of course there is also the AA Maps Bizlocator, which not only gives you a free map and directions from your company web page, but also lists it with car navigation brands so people in their cars can find their way to you. . We have lots of other services, so if it’s to do with location and you have a need, please feel free to ask us any time.

For more information about GeoSmart, please go to our Home Page. For AA Maps, click here.

This blog is offered as an interactive comunication, so please feel free to comment or make suggestions here as well. We welcome your feedback.

December 1, 2008 Posted by | AA Maps, car navigation, driving, driving directions, gps, maps, navman, new zealand, optmisation, real time traffic, route optimisation, satnav, tomtom, Traffic, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment