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Crazy About Rugby

When Tango Communications and Air New Zealand came to us saying they were going to run another cool promotional campaign, we were delighted to have the opportunity to participate. Together with a number of other sponsors, Air New Zealand have put together a road trip in specially detailed Britz campervans, driven by Air NZ staff who won the opportunity to have an exciting road trip from Christchurch to Dunedin as outlined in this story.

The 10 campervans left Kings College late yesterday morning after a photo opportunity with Prime Minister John Key and are now on their way south.

The campervans all have GPS tracking in them and using GeoSmart Maps technology members of the public can view the current location of the vehicles in real time.

You can also view the route they took and read their journals, which are uploaded by mobile along the way.

Of course we are also keeping them up to date with AA Traffic Alerts to their mobiles, but fortunately so far the only possible problem has been a slip on the Desert Rd in the opposite direction to their journey.

The Air New Zealand Campervans Crazy About Rugby Tour is a great example of using location based services in a marketing campaign. We look forward to following their journey and invite agencies and marketers to talk to us about how they can also use our mapping tools and technologies in their campaigns.

July 14, 2011 Posted by | AA Traffic, Agencies, competition, competitions, geosmart, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, new zealand maps, real time traffic, Traffic, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , | Leave a comment

How to Get Listed on New Zealand Car Navigation Systems

I noticed that over the weekend someone had located our blog by searching on Google with the query “How to get listed on Car navigation systems”. I’m glad you asked and equally glad you found us because the answer if very easy.

GeoSmart provides the mapping information and Points of Interest (places to go) for the major car navigation brands in New Zealand including Navman, TomTom, Garmin Asus, Metroview and more. In addition to this, we also provide data for lots of other services including cartography and web mapping. The most popular web site we provide data for is AA Maps, which has huge traffic both domestic and international due to the affiliation of the NZ Automobile Association with other motoring associations around the world, so many tourist coming to NZ plan their NZ travel on that site. There are many more of course and some of these are showcased on our home page.

We are also finding many new clients in the mobile space, developing applications for iPhone and Android. They also use Points of Interest, so if you list with us you are very likely, if relevant to find your details on those applications as well, again at no charge to you.

So lets keep this simple. All you need to do is go to either the GeoSmart home page and click on the link:

Or go to the AA Maps home page and click on the icon that looks like this:

Simply follow the instructions that follow, which will allow you to quickly and easily add your business to our database for free.

You will have the ability to accurately identify the location of your business and chose from a selection of categories that represent your business, which is frequently multiple categories. For example a restaurant may also be a cafe and a take away. We will then validate your listing to ensure that you are authorised to make the entry on our database. Your data will then quickly be added to our data which is then updated by our clients and partners including the major car nav brands.

You will also be given the option of a free dynamic map with pan and zoom tools that you can post on your website for free. If people want driving directions to your location they can enter their starting address and be guided via AA Maps with full printable turn by turn directions and maps and even be able to check the real time traffic conditions before they go. All we ask in return is that you log onto your page and ensure your data is up to date at least once a year.

What if you are a chain? No problem, as long as you are authorised to represent your business, you can add as many of your business locations as you wish. Hopefully as a chain, we already have your data, but you may have new branches that we haven’t been told about, or some may have moved location, so please check on the AA Maps website to confirm we have all your current info.

Now that you will be listed on car navigation and in other applications, you can let people know in person, on your website, newsletters and other material, how they can find you. We look forward to helping send business your way.

May 1, 2011 Posted by | AA Maps, AA Traffic, Business Tools, car navigation, driving directions, Garmin Asus, geosmart, gps, iphone, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, navman, new zealand, new zealand maps, real time traffic, Sales, satnav, software, tomtom, Traffic, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart’s AA Real Time Traffic Solution beats the traffic for TV3 Commuter

GeoSmart has been developing the AA Traffic Service for a few years now, evolving the old Roadwatch Service to a modern dynamic service which is becoming more sophisticated all the time. Around 12 months ago we updated the Roadwatch website to include accidents, incidents such as slips and flooding, road construction and maintenance. This has made the site incredibly popular when there are storms, long weekends and for any motorists to whom time is important.

In recent times we have added real time traffic congestion flow and are transmitting this data to a number of car navigation devices including Navman, TomTom and the Garmin Asus Android mobile.

One of the most recent developments is the launch of TomTom’s Go Live 1000 and 1050 models with TomTom HD Traffic. New Zealand was the first country outside of Western Europe to launch HD Traffic, because of their confidence in the quality for GeoSmart’s Real Time Traffic information, delivered as AA Traffic. What is most significant and novel about the Go Live is that it comes with a SIM Card and because of this is able to get real time traffic anywhere it can receive a Vodafone connection. It can therefore show you live traffic congestion data overlaid on the road, pretty much anywhere in the country.

AA Traffic Congestion On TomTom

 

 

 

 

 

 

 

This week TV3 reporter Alistair Wilkinson put it to the test by commuting into the station from the Waitakere Ranges in West Auckland following the exact instructions from the TomTom based on current traffic conditions. As you can see in the video, he was competing with 2 other cars from the same location. One took the route that Google Maps recommended, the other took a popular route via the motorway and got a good run. In the news story Alistair was very surprised with the route which avoided the motorway. He said “This goes against every bone in my body to go this way to get to work”. Who won? Check the video:

AA Traffic Congestion Flow on the Roadwatch Website

April 1, 2011 Posted by | AA Maps, AA Traffic, Auckland, car navigation, driving, driving directions, gps, location based services, map tools, new zealand, real time traffic, satnav, tomtom, Uncategorized | , , , , , , , , , , , , , , , , | Leave a comment

Dealing with Increasing Oil Prices for your Company Vehicles

In this morning’s NZ Herald, senior AA Analyst Mark Stockdale was quoted By Mathew Dearnaley as saying that there may be further pressure on petrol prices this week. The article pointed out that only part of the oil price increase has been passed on to consumers and the tense situation in Libya and other parts of the Middle East mean that the barrel price of oil could continue to increase dramatically.

It is clear that we have now well and truly crossed the psychological barrier of $2 per litre of 91 Octane petrol in NZ and I would be surprised if we drop below it again even if Saudi increases their oil production as suggested. AA’s Mark Stockdale made some good suggestions on ways to save fuel, all of which made good sense, especially if you own your vehicle and are paying for the fuel yourself.

I’m not saying they don’t make sense for all vehicles, but if the cost comes from your own back pocket and we have now crossed the psychological $2 barrier companies are also going to feel the pain and need to look at ways of saving money on their vehicle running costs.

You will remember the story of how to cook a frog. In 1869 Friedrich Goltz demonstrated that if you put a frog into a pot of water and heated it very slowly, the frog would not attempt to escape. Why he was doing it was another story which you can read here. The anecdote is important because we haven’t fundamentally changed our driving habits. Many of us have lead feet and as lovers of driving and fast cars, users of air conditioning and other features, we waste a lot of fuel. Perhaps the new price increases will make us jump out of the boiling water and modify our driving behaviour.

Many companies have been driving smart for some time. For example, large commercial fleet companies have been running with Fleet Management solutions using GeoSmart Maps for years. Many get total ROI from being able to claim Road User Charge RUC Rebates, which is being able to prove when they are driving on private roads or property. That means that the added benefits are free. Fleet Management uses technology to monitor many aspects of driver behaviour with a view to being able to improve driver training. For example it can monitor aspects such as harsh acceleration and braking, idling time is another aspect that consumes fuel.

Car Navigation is another tool that has been under rated. But lets look at some facts. If it costs over one dollar per km (before the latest fuel price hikes) to drive a relatively small vehicle (not counting staff costs and other items), what does it cost to run commercial vehicles? Can you afford to pay people to drive in circles looking for their next stop?

A new feature in car navigation that we have blogged about before is AA Real Time Traffic. This is a service that provides real time information advising of accidents, incidents and real time congestion covering all of New Zealand. This service is available on AA Maps, AA Roadwatch and as well as TXT and Email Alerts. What is really exciting is that you can now get this information direct to you car navigation devices including selected models from brands including Navman, TomTom, Garmin Asus, and Pantera. This page shows how it works. If you consider how much time you have spent in congested traffic, wouldn’t it be great if you could be informed about incidents before you get stuck behind them. Note AA Traffic doesn’t just cover State Highways, it covers all arterials as well, so only really leaves out small residential streets. We are now discussing how to get this information into the Fleet Dispatch rooms of freight, distribution and service companies who are managing vehicle fleets and could better manage their operations if they can see their vehicles and the traffic incidents concurrently on the same map.

You may have noticed a number of references to the NZ Automobile Association. We are a wholly owned subsidiary of the NZAA and as such are very much involved in helping NZ motorists, consumer and business and the initiatives in this blog outline many of our activities in this space.

Route Optimisation is another tool that has suddenly gained popularity. GeoSmart has offered these services for around 5 years. In effect the concept is that if you have a number of vehicles, we can tell you what order they should do their stops in, in order to drive the least distance and time. This doesn’t just take the shortest route, it takes into consideration aspects such as which roads have the least number of stops, the speed zones, the angles of corners, turn restrictions and more. It is a complex and involved problem which we have automated into an application that can be run from a web browser on a pay as you go basis. We blogged about this last week when we first heard of the $2 jump.

We made the offer of a fee trial whereby we will use Route2GO for free over up to 5 previous runs to allow you to compare the route driven, with what our recommendations would be. Many of the results have been astounding with time improvements of between half an hour and 2 hours on a run, with significant savings in fuel and other overheads, as well as the ability to do more work in the same day without an increase in fixed overheads. That offer is still available and of course the payback is now significantly increased.

So, if you have company vehicles that are more than just commuters, you may like to contact us and have a chat about how we can help. You can email us for information or a flyer or contact me (Luigi Cappel) direct on 09 9668768. We would love to help you save money, increase productivity and profit and remain competitive in the marketplace. Many companies will be forced to increase their prices and this will of course impact on inflation. On the other hand companies who work smarter could keep their prices the same or in some cases even reduce them. Historically those companies have increased their market share and in some cases taken over weaker competitors who didn’t think smart.

There are a few choices. One of them is to suffer and complain, the better one might be to contact us and see how we or are partner companies can help you prosper despite the difficult times.

I like the saying that there are 3 types of people and businesses. Those who make things happen, those who watch things happen and those who wonder what happened. Which are you?

March 6, 2011 Posted by | AA Maps, AA Traffic, Auckland, Business Tools, car navigation, carbon footprint, Delivery, Distribution, driving, driving directions, Freight, Furniture Delivery, Garmin Asus, geosmart, gps, location based services, map tools, navman, new zealand, new zealand maps, Oil Price, petrol, real time traffic, Return On Delivery, ROI, route optimisation, Route2GO, SaaS, satnav, software, territory management, tomtom, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Christchurch Traffic Map

Our AA Traffic team has been flat out updating road closures and incidents in our system for the AA Maps and AA Roadwatch websites as well as car navigation (specified models of Navman, TomTom and Garmin Asus) and subscription alerts nationwide, but have also done a lot of work to provide quality information for the Canterbury area. This includes the Earthquake Cordon Zone. Its well worth bookmarking if you are travelling around the area as where possible, we do also include real time traffic flow.

Whilst we have been told by many people that they have been very impressed with our data quality, we would like to point out:

1.       All Road condition reports for Christchurch is provided to the AA by a number of 3rd parties .

2.       As all of these Agencies in the Christchurch area are inundated with Earthquake recovery, the information we are receiving may not be current.

3.       We are unable to guarantee accurate driving directions for the Christchurch Area as conditions are changing rapidly.

4.       Our advice to all motorists is not to drive in the earthquake affected areas unless absolutely necessary.

5.       Expect significant delays and ensure all precautions are taken to avoid accidents.

March 3, 2011 Posted by | AA Maps, AA Traffic, car navigation, driving directions, Garmin Asus, gps, location based services, map tools, maps, Mobile maps, navman, new zealand, new zealand maps, real time traffic, satnav, tomtom, Traffic, Web Map | , , , , , , , , , , , , , , , , , , , , | 4 Comments

Petrol Price Hikes and Route Optimisation

If you are in business and have a fleet of vehicles on the road, you will be very aware of the increase in the price of petrol. This morning’s story in the NZ Herald Business Section suggests that fuel prices won’t be going down soon. There is of course the tension in the Middle East which has driven oil prices as high as US$103 a barrel and the NZ exchange rate has suffered not only with the Christchurch Earthquake, but also the expectation that the Reserve Bank will cut the cash rate on March 10. This makes our currency less attractive and we have dropped 2 cents against the US dollar in the last month.

One option is to shop around. Cardlink has a website called Pricewatch, which shows what people who have their fuel cards are paying, but of course these are discounted prices. Prices vary around the country, but even then you will struggle to find anything below $2 if you consider $1.999 as being below $2.

The AA Petrol Watch web page suggests that the oil companies have only passed on half their increase in costs, so far. There has also been talk of shielding Christchurch of increases which is great, but of course the rest of us will have to subsidise that.

The problem from a business perspective is that whilst our running costs increase, our clients expect to pay the same or less for our products and services. If your products and services involve distribution, delivery or field work, this becomes a serious problem. This is a problem that GeoSmart may be able to assist with.

Our solution is Route Optimisation. We have a solution called Route2Go, which you may have read about in previous blogs. In simple terms, give us a list of the jobs that a vehicle has to do in a day and our solution will advise you which order to do them in, to drive the least distance and in the shortest time by calculating the fastest route. Even without the price rises in petrol, this is saving clients a lot of cost, but now it is even more attractive.

The best thing is that we offer you the chance to evaluate this product in relation to your unique business for free. As per the PDF which you can download below, if you would like to send us the addresses of 5 existing daily runs (we don’t need to know the names of the companies, or will provide a confidentiality agreement) in the order that they have been done, we will optimise them for free and send you the results.

Route2GO is a Software a a Service (SaaS) application which means there is nothing to install and no set up fee. You simply pay for the number of locations you optimise to. With the results of the free trial, you will be able to see exactly what your savings can be as a result of using the service.

What have you got to lose? Try us now. Please note this service is currently only available in New Zealand.

Route2GO Flyer

P.S. Did I mention green? If you are reducing the distance you drive you are of course also reducing your carbon footprint.

P.P.S. Optimisation can also mean that you can fit more jobs into a day without increasing your fixed overheads.

March 3, 2011 Posted by | Auckland, Business Tools, carbon footprint, Delivery, Distribution, driving, Freight, Furniture Delivery, geosmart, location based services, map tools, new zealand, petrol, Return On Delivery, ROI, route optimisation, Route2GO, SaaS, Sales, software, territory management, Uncategorized | , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Air New Zealand Freeway Picks GeoSmart Maps

Air New Zealand are running a very cool promotion to promote their new Air New Zealand Rental Cars service. They have set up 2 rental cars, one called Jeffree in the North Island and one called Freeona on The Mainland. Members of the public can register here to go in the draw to win a week’s free rental car, together with a Telecom Garmin Asus Android Mobile which of course uses GeoSmart Car Navigation Maps and AA Traffic by GeoSmart.

As part of the promotion, the vehicle is tracked and the location in shown on a GeoSmart Map on the website, together with photos and blog comments from the lucky people while on their journey.

This promotion will go for sometime, so do register and join the fun. GeoSmart is delighted to partner with Air New Zealand and some other great brands in this fun campaign.

February 18, 2011 Posted by | AA Traffic, car navigation, competition, competitions, driving, driving directions, geosmart, gps, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, new zealand maps, real time traffic, social networking, Traffic, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , | Leave a comment

Cartography and Maps for Your Advertising Campaign

As a mapping company we do all sorts of work, and if you are in New Zealand you probably have a printed map that we created at home or in your car. We produce printed maps for the NZ Automobile Association, for Wises, for Yellow, for the NZ Motorhome and Caravan Association and many more. We produce map books, sheet maps, travel atlas, advertising directories  and lots more.

Another area of our business is custom map creation. We have a huge database of information about New Zealand (and other countries including Australia) and frequently produce either digital map data or printed map data on our plotters on demand. We often produce map data for use on web sites, printed advertising, flyers, posters, Point of Sale and so on. We can produce data in most formats, optimised to the size desired.

There is a catch and that is that we have peak times and times when we struggle to deal with any additional work, such as when new annual map books, tourist guides, tourist maps etc are scheduled, so to avoid disappointment, it does pay to get in early. Our peak season starts around June, so if you need maps for a current promotion, now is a good time to talk to us about it.

So if you need anything to do with maps and map data for your next campaign, event, publication, conference, advertisement, contact us now. We’d love to help.

NZ Travel Atlas

February 7, 2011 Posted by | AA Maps, Agencies, Auckland, Australia, Australia Maps, cartography, geosmart, map tools, maps, new zealand, new zealand maps, Print Advertising, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Analysing Car Sales Using Web Map Part 2

Last week I blogged about analysing your car sales (picking an industry at random) from a dealership on a map. I looked at comparing sales between reps by looking at where the clients lived on a map.

The concept is that we have a rich amount of data about our customers, especially when it is large ticket items and their are warranty and other ongoing commitments, not to mention the desire for repeat business. I used examples such as gender, personal or business use, age group, whether there was a trade in and so on. There is of course a lot more information available and there are also of course KPI’s. Please note that in order to do the things I’m talking about, you do not need expensive GIS software or specialist engineers. You already have the people you need, although in some cases an external consultant may help you see things from a fresh perspective.

Selling high ticket items like cars, real estate, quality furniture and furnishings is a tough business, especially in New Zealand and Australia. It’s competitive and the industries also have high staff turnover meaning that personal relationships are likely to be lost. This means that business intelligence and the ability to data mine becomes a lot more important. But at the risk of playing a broken record, finding useful information from your CRM or accounting software other than basic information is difficult. Now most companies in these industries have done business a certain way for many years and often the sales people go from one company to the next, staying in the industry and reinforce the concepts that this is the way the industry does it and we know the industry.

Our focus takes a different tack. These industries have leaders who swim against the current and use whatever technology or new ideas they can find. Are the over achievers or sales champions working harder? I would argue that most of them are working smarter rather than harder. The difference is that they look for ways to work smarter, whereas the other 95% plus use what they are given. The fact that you are reading this blog puts you in the top 10%. I’ve been told that in the industries I’m writing about here, the Pareto Principle is actually way out. They say that the best business is actually done by less than 5% of the sales people.

So what can you do as a company to improve your odds? How about trying something different? Let us help you find the low hanging fruit that has been eluding you. Lets use some business intelligence and move on. Now ideally what I am talking about would start at Head Office with the Sales Manager, Marketing Manager, Financial Controller or perhaps all of the above. Who is motivated to increase your profitability and productivity? How can you make it easy for your branches or dealerships to improve their performance?

In the last blog we talked about measuring performance at the dealership level, by the dealership. I’ve been in those offices and seen sales people going through the accounting system looking for people or companies whose leases are about to expire, or who last made a purchase 3-5 years ago and making prospecting phone calls. I’ve seen them cold calling using Yellow Pages or other directories. I’ve attended some of the sales meetings as a guest and seen the white board which shows the branch budget by model, the sales to date for the month and the stressed looks on the faces of all involved whose income and livelihood depend on achieving those targets. It’s very seat of the pants and very reactive.

Imagine if at head office, you could provide the dealerships with business intelligence that increased branch sales nationally. If you could give them information that allowed them to increase productivity and profitability and at the same time increase your brand market share. Wouldn’t it be nice to achieve the KPI’s you or the manufacturers are setting? Selling the cars (or whatever your product is) that have the higher margins, or perhaps more accessories which carry that extra margin.

How? I’m sorry but I’m going to tease you here. Have a look through the previous blogs here because a lot of the information I have to share works across multiple industries. Bookmark this page because I am going to write Part 3 of Analysing Car Sales Using Web Map some time in the next few days and give you some specific examples. Where are your potential low hanging fruit? Do you want to pick them? Jump on the school bus and drive through the opposition.

Drive through the opposition

Of course you can also contact us and discuss how we can help you or ask for a demonstration. You can also email me directly. We would also like to hear from business and franchise consultants looking to add tools to their toolbox.

Also please feel free to leave a comment or ask any questions here on the blog, we welcome your feedback.

January 26, 2011 Posted by | Auckland, Australia, Australia Maps, Business Analytics, Business Intelligence, Car Sales, competition, Data Mining, Distribution, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, Real Estate, ROI, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Analysing Car Sales Using WebMap Part 1

This can apply to any segment, but lets use car sales as an example today. Lets imagine you are Sales Manager for a car dealership. You have a budget to achieve and you need to understand what is going on in your territory. You have 6 sales people, each has a unit and dollar budget and you have a budget for each model of car you have on offer.

You have got some excellent sales history, because you are selling big ticket items and you know where the people live who purchased your cars. Using the GeoSmart Business Visualisation Application you can see the locations of all the cars sold in December.

Small Car Sales

In this example, you are looking at small engine car sales from your dealership in an area of Auckland’s North Shore. This already shows you that you seem to have made sales in clusters of area, but there are other areas where you haven’t made sales of this class of vehicle.

Now lets think about other things you can do. First we can also overlay in different colours, car sales for December of your other models. You can display each model’s sales in a different colour. Now you may start to see some change, you may see that you get clusters of SUV or high end sedan sales in other areas, or you may still see gaps.

Another thing you can do as a separate view is look at all sales by one of your sales people on the map. In the same way as you did with the car models, you can assign each sales person a colour and display their sales on the map at the same time. You may again see some interesting things. Maybe one sales person is getting more sales in a particular area. He may be using a referral technique that the others can learn from. I’m being simplistic and generalist here, but there is always going to be a reason for the results you are getting and these reasons are often impossible to find using spreadsheets and tables on their own.

Another query you could run is viewing car sales per sales person by model, comparing them with other sales people per model on the map.

Given that you have sales history for each month, you could do the same sort of thing by visualising the above information by date. Assign a different colour to each month and you can then view each map and see if you can spot any trends. In your financial systems you have a wealth of information and we provide the ability to query that information and display in on the map. For example, some of the things you might query are:

  • Gender of the purchaser?
  • Age Group?
  • Have they purchased from you before?
  • What was their last car? Same brand or change? Larger or smaller?
  • Was there a trade in?
  • Was it a profitable sale?
  • Was it for work or personal use?

The industry produces statistics each month. The latest reports on the AA Website say that the top selling model for December 2010 was the Toyota Corolla, but also interesting was that second was Toyota Hilux and third was Holden Commodore. So we have small to medium sized cars as most popular, but light commercials coming second and larger sedans coming third. Obviously there is much more to it and the dealership will have much more intelligence. The key here is whether the same trend is happening in your area and how you can capitalise on that knowledge, something I will look at in further blogs.

If this is of interest, please subscribe, or bookmark this blog and if you know anyone to whom this is of interest, why not send them a link. In business we all have a wealth of reports, but it is very easy to suffer death by statistics. There is an old adage that a picture speaks a thousand words and maps are a great way of delving into your business data to find knowledge that may otherwise remain hidden.

If you have questions, or would like to know more, please feel free to contact us.

January 19, 2011 Posted by | Auckland, Business Analytics, Distribution, geosmart, GIS, lbs, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, Retail Profit, ROI, SaaS, Sales, sales territory, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment