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Franchise Territory Mapping Part 2 with Demographics

A couple of days ago I blogged about using our new territory mapping application. In a business to consumer environment a powerful component is understanding who your target customers are.

One franchise industry I talked about was lawn mowing. One of the features of our new application is that it integrates the Department of Statistics Census Mesh Blocks. A mesh block is the smallest geographical unit in New Zealand and Australia and these can be spatially interrogated on the basis of a number of key questions asked in the Census which typically occurs every five years.

Meshblocks can vary in size from zero population to around 500 people and the information contained can be very powerful for decision makers if you ask the right questions.

So lets stick with the lawn mowing example for a bit. What sort of people would pay someone else to mow their lawns. Now I’m not in that business, but here are some thoughts. I would start with people who are time poor and have a reasonably high household income. Home ownership might be another criteria.

Our application will allow you to do your own queries within the Census data and we can even provide you with a list of all the street addresses within a meshblock that you identify as being a good target for marketing, so you can do some smart target marketing.

If you know the target demographics for your franchise business, our application will make it easy for you to determine the size of the franchise territories.

I’ve created a little example here to illustrate. Here we have a hypothetical lawn mowing franchise territory on Auckland’s North Shore. Using the GeoSmart Census Query Tool I have looked for mesh blocks within the territory using actual 2006 NZ Department of Statistics data. I’m looking for low hanging fruit, i.e. a demographic that I think would be easy to sell lawn mowing services to and probably other services if appropriate such as landscaping and general garden maintenance. I queried looking for mesh blocks which have a combined annual household income above $85,000 and greater than 85% of dwellings are occupied by their owners.


Owner Occupied high household income

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Would you agree that these mesh blocks would be a good area to target if I want to grow my business? So what next? Subscribe to this blog for more ideas, or bookmark it and come back for another look.

 

 

 

January 16, 2011 Posted by | Auckland, Australia, Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, proximity based marketing, ROI, SaaS, Sales, sales territory, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , | Leave a comment

Franchise Territory Mapping Part 1

A few days ago I blogged about a new application we are launching soon which will allow you to create business territories in a Software as a Service (SaaS) environment. The great thing about this is that it doesn’t require the installation of any software, all you need is a web browser and an account.

Location based business analytics usually requires expensive GIS software and people with GIS experience to operate. One of the concepts we are big on at GeoSmart Maps is providing access to this type of technology to any business people who need information, without requiring specialist skills. By providing solutions like this, Route2GO route optimisation and others in a browser environment all you really need is business expertise and the desire to improve business efficiency and profit.

The franchise industry is of course about location and often involves creating territories, which are then licensed to the franchisee. Key concerns about these territories is that they offer a viable business opportunity and are priced according to the potential earning capacity and customer base. The GeoSmart solution makes it easy to do this. First of all, creating a territory is as simple as clicking with your mouse to create a polygon covering the area of the territory. Territories can be ‘snapped’ to each other so that boundaries can align perfectly.

Where a territory comes with existing clients, they can be displayed on the map and an associated table can provide the ability to display a count of existing clients and related tabular information, which can contain any required information that can be uploaded from the accounting package, CRM or franchise software.

For example if it was a lawnmowing franchise, it could display and list each customer with their address, frequency of mowing, the dollar value per job, whether there payments are up to date, how the customer was acquired and how long they have been a client and so on. It might show the last date the client was serviced, or the next date that their lawn is due for mowing.

Within the application, Boolean queries can allow the franchisee or franchisor to visualise their clients on the web map based on the criteria in the tables. For example you could display all clients on the map that are due for mowing and use this to plan which clients to visit today. You could view the most profitable customers on a map.

You could view customers by acquisition method which could be valuable for marketing purposes, displaying all clients who responded to print advertising, letter box flyers or word of mouth recommendations. This could be analysed to identify not only what methods of marketing work,  differences by neighbourhood. It is amazing how visualising information on a map can highlight information that you may not notice when looking at reports and spreadsheets.

Franchise territory mapping can be a major asset to the franchise industry, helping people quickly and easily work on their business as well as in it. If this is of interest to you, please feel free to contact us and bookmark or subscribe to this blog where we will be providing more information on how to using territory mapping to improve your business.

January 12, 2011 Posted by | Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, ROI, route optimisation, Route2GO, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Business Territory Mapping

Mapping Sales Territories has always been a fundamental component in business, usually involving printed sheet maps, marker pens and perhaps map pins. You don’t want modify the territories because its a messy or painstaking job. It’s relatively one dimensional, you can’t show everything you want to be able to see, which limits the functionality and benefit you can achieve from it.

Territory management is of course very important and the map is only part of it. It allows you to delineate an area, usually to manage field workforces. It makes it easy for example if a potential client calls, to allocate resources to deal with an opportunity.

In the franchise business, the franchisee buys the rights to do business in a predefined area and the area has a value based partly on the land area, but really it is more about the number of potential clients in that area. Those clients might be other businesses, or it may be consumers. Of course the clients are then also categorised. For example if you are selling medical products for resale, your target clients are going to be pharmacies, medical practices etc. If you are offering lawn mowing or gardening services, your target market is consumers who can afford your services and perhaps are time poor.

GeoSmart is about to launch a SaaS web application which will allow you to not only create your business territories, but also to display existing potential clients, query population census demographic information from the New Zealand Department of Statistics and display that on the map and much more, as outlined in our end of year newsletter.This product will be available for New Zealand and Australia.

To learn more about this new application, please contact us or subscribe to this blog, where we will be exploring ways that you can analyse your business opportunities and results on a web map.

Creating Territories on a web map

January 10, 2011 Posted by | Auckland, Australia, Australia Maps, Delivery, Distribution, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, SaaS, Sales, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , | Leave a comment

We are presenting on Location and Collaboration at Auckland ICT 25 November, come join us

Luigi Cappel  from GeoSmart will be presenting a paper on ‘A case study on building business through cooperation – even among fierce rivals’ at 5PM on Friday 25 November at Massey University. This is an Auckland ICT Cluster event which is open to all comers. You can find details here.

The ICT world is changing rapidly. From or perspective of course Location Based Services is the key. Everything these days is about location. Our mobiles know where we are as do many other devices. Location impacts every aspect of our business and personal lives. It impacts on our activities, our associations, social networking, marketing, business intelligence and this opens so many opportunities for New Zealand businesses.

Collaboration is the key focus of our presentation and the goal of the presentation is to facilitate activity amongst the attendees through breakout groups with a view to making some new business opportunities happen. So many of us have pieces of the puzzle and when we combine them we can create new products, solutions and business opportunities.

The presentation will discuss new business models of collaboration and coopetition and include case studies where GeoSmart has successfully partnered with companies in NZ and overseas to mutual benefit.

Attendees are encouraged to think about their capabilities and interests before the evening and add to a seek and offer sheet so they can have an idea before the event who will be attending and where potential collaboration opportunities are, so they can make the most of the ‘collaboration speed dating’ component and generate some positive outcomes after the meeting.

This is an interesting and exciting opportunity to network and participate and perhaps turn some great ideas into reality. I hope to see you there.

November 17, 2010 Posted by | Auckland, education, geosmart, GIS, lbs, location based services, Mapping Applications, Marketing, Meetups, new zealand, proximity based marketing, social networking, software, systems integrator, Uncategorized, universityschool | , , , , , , , , , , , , , , , , , | Leave a comment

Anyone Can Use Route Optimisation with Route2GO Lite, it’s Easy!

Over the last couple of weeks, I have written about Route2GO Lite, which is a web based application which allows you to calculate the most cost effective order to make customer visits on the road. I talked about Furniture Stores and how they and other bulky goods retailers can get an immediate payback. I gave examples of added value things you can do such as creating a reverse order loading list for the truck and how to use a spreadsheet to calculate other factors such as estimated time on site for deliveries.

What is perhaps a little harder to get across is that this application is really simple to use. Large freight and distribution companies and service companies employ fleet controllers, dispatchers and other management staff and possibly highly skilled IT workers, who deal with things like route optimisation.

In New Zealand, most companies have very small fleets, ranging from 1 to 5 vehicles. They can’t afford to employ technical people and just want to get on with the job. The drivers will have key skills, for example a furniture delivery driver will know how to get in and out of tight spots, they’ll know how to carry furniture without damaging it or the house it is going into. They probably have good social skills and develop good relationships with customers. The problem though is that costs are going up and customers are expecting more for less. We have clients at the top end who have taken over smaller companies who can’t compete, those who don’t have an IT Department.

We have great news! You don’t need an IT Department. You don’t need to buy any software. All you need is access to a  PC connected to the Internet and a browser, such as Firefox. That’s it, no special skills (correct spelling is helpful but we have some fuzzy logic), just a desire to improve efficiency, save some time and money and perhaps provide a better standard of service to your customers.

If you’re business is in New Zealand we invite you to give us a try. The best thing to do would be to give us a few lists of routes that have previously been driven, in the order they were done. That way we can give you the ability to evaluate the route based on the order we recommend. If you can put a dollar cost per driven km, you can calculate the immediate Return On Investment. Of course as per the previous links above, there are many more ways you can benefit from this product.

So here’s our offer: We will run up to 5 routes (Up to a maximum of 25  addresses per trip) for FREE. Our preference is for ones you have already driven so we can give you a real comparison. No risk or commitment required. If you are as excited about the result as we think you will be, we will invite you to set up an account with us. You can use it as often or as little as you like. There are no up front costs and no license fees. You only pay for what you use. In effect it is Software as a Service.

Why have we done this? The way I see it is that it is about working smarter rather than harder. You are good at what you do and we are good at our speciality which is mapping and everything to do with Location Based Services.We are a New Zealand owned company. We understand New Zealand business and New Zealand roads. We want to help New Zealand businesses achieve their goals by providing simple solutions that make a difference.

So why would you take us up on our free trial? I don’t know. I could think of lots of possible reasons, such as:

  • Reduce costs and be more profitable
  • Reduce stress by being able to deliver to your promise
  • Be able to compete with bigger companies
  • Have happy customers who keep coming back and buying or using more of your services
  • Be able to do more jobs without increasing resources
  • Not lose sales or work because you don’t have the ability to deliver quickly
  • Work smarter rather than harder, rely on science instead of guesswork
  • Find out if it is as easy as I say it is
  • Have happier staff who know they can achieve what is expected of them
  • Have customers who recommend you to their peers

I don’t know why you are in business. It could be to get rich, it might be so you can be your own boss, it could be for lifestyle. Whatever it is, we want to help. Why not contact us today on 09 966 8730 or email info@geosmart.co.nz.

October 21, 2010 Posted by | Auckland, channel partner, Delivery, Distribution, driving, Freight, Furniture Delivery, geosmart, GIS, lbs, location based services, map tools, Mapping Applications, maps, new zealand, new zealand maps, optmisation, petrol, Retail Profit, ROI, route optimisation, Route2GO, SaaS, Sales, sales territory, software, systems integrator, territory management, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail Delivery Route Optimisation Savings: Return On Investment Part One

In my last blog I looked at the example of a furniture store using Route2GO Lite to optimise a day’s deliveries. This time we are going to look at the payback, or as I like to call it WIIFM, What’s In It For Me.

The first thing to look at with any business investment is what you are trying to achieve. One furniture retailer we are talking to, told us that they currently achieve an average of 8 deliveries per truck per day and would like to achieve 10 per day. That’s great because it is easily measurable. Start with a goal in mind, but there is of course much more and I’m going to look at two levels of Return On Investment (ROI). They are tangible and intangible.In this blog I will focus on the tangible, but as you will read in the next one, intangible is equally as important if not more so. Bookmark or subscribe to this blog and come back to find out why.

Tangible

First you have your fixed overheads as far as deliveries go. The first one is your vehicle. It is difficult to get specific vehicle running costs for commercial vehicles. As it was explained to me, when you buy a car, they come off the production line in 10’s of thousand identical vehicles. In theory they should have the same lifetime costs. When you buy a truck or van, you will have a choice of gearbox, and everything that goes on the chassis. For example you could have a metal truck with a luton over the cab, it could be a flatbed, it could have cloth sides. It may have low gearing because it is designed to carry heavy loads etc.  This means that there is no list available that will tell you cost per km for commercial vehicles. I managed to get hold of a document that says that a new 3001 cc diesel car running 14,000km a year has an average cost of 98.4 cents per km over a 5 year life span. Obviously commercial vehicles will drive far more than 14,000km a year and will have great costs.

The best thing you can do is ask your accountant, they will be able to work it out very quickly. I suspect at best you’ll get no change from $1.30 per km.

Let’s back track for a second. What is route optimisation again? It is a tool which looks at all the stops you want to make on a journey and calculating the sequence that you should do them in, in order to drive the least distance in the shortest time.

Why use GeoSmart’s Route2GO and not leave it up to the driver? Because we have a full turn restriction dataset for routing. That means we take into consideration a variety of factors including main roads vs. minor roads (designed for faster traffic flow), one-way roads, no right turns, implicit turn restrictions where you may be able to legally turn but a large vehicle couldn’t safely complete the manoeuvre, roads with median strips where you can’t do a U-turn etc.

Proof? Don’t take my word for it. Give me some run sheets of completed days trips in the order they were done and we will process them and show you the difference. We did this recently for a firm with half a dozen routes. Half of them returned modest results, but the other half generated some significant savings. Consider that if you could cut as little as 20km off a day’s deliveries for one vehicle at $1.30 per km, that’s a saving of $26. Do that every day over a year and you have saved almost $10,000! Of course petrol and diesel prices aren’t coming down any time soon!

But wait there’s more: What about labour costs? Your truck or van doesn’t drive itself. It has at least one, or in the case of bulky or heavy items such as furniture two people on board who have a cost. What do those people cost you per hour? No I don’t mean what do you pay them. Employing staff includes all sorts of things. Perhaps office space, special clothing, phone, desk, mobile, Taxes, ACC Levies, training, holidays, insurance, management and of course all the ancillary costs of doing business, accounts, kitchen facilities, tea and coffee, bathrooms etc. I think you’re getting the picture.

Whatever way you measure the cost of your staff, they key is productivity and in the area of productivity, the simplest way of looking at it to start with from an ROI perspective is, if you can increase their productivity without increasing your overheads, you are making more money right? Let’s say you could have your driver be more productive by half an hour per working day. From memory, we work around 222 days a year after taking off weekends, public and annual holidays. Half an hour a day increase in productivity is almost 3 weeks over a year. I’m not going to guess that cost, but your accountant can tell you what that represents.

These are only two tangible ROI Factors, but they on their own already produce an impressive result.

What does it cost? What’s the catch. I’m glad you asked that question.

The great thing with Route2GO Lite is that it is a web application. You don’t buy it, you don’t pay a monthly fee, you only pay for what you use. When you are not using it, you pay nothing.It is volume based and the more you use it, the cheaper it is per use, but even at the lowest entry level it is very economic.

Route optimisation comes with 2 components. The first part is what we call geocoding. This is where we get the geographic coordinates of the address. That could be the driveway of a home, or it could be somewhere inside a complex, such as a school or a business park. The dearest this gets is 12.5 cents per address. You only do this the first time for each address, so if you have regular customers, this is a once of cost.

The second part is the route optimisation. You tell us the starting location and optionally the end location and our application then looks at every possible combination of the route many times until it is satisfied it has the best combination. This starts at 50 cents per location.

So let’s look at a hypothetical example. We looked at a typical customer trip in the furniture delivery example. We saved a vehicle with 2 staff 20km at a total of $26 savings on a standard trip.  Lets say we also saved $40 in wages. We now have $66 in savings. The cost for Route2GO Lite was 8 geo-codes at 12.5 cents = $1 plus optimising a journey with 8 stops at 50 cents each = $4. So total cost to save $66 was $5. As I mentioned, there are no additional costs, no set up costs, no monthly license fees, its pay as you go.

But wait, there’s more ROI, plus you aren’t going to dock these guys half an hour in pay, you want them to do 2 more deliveries. Well now you have time to do that, so you can increase their productivity. You probably charge per delivery, but your fixed overheads aren’t going to change much, so you will save even more.

If you found this interesting, please bookmark this page or subscribe to this blog, because there is much more coming. The ROI on this page equals more than 1200% return, but the intangible benefits also make very interesting and exciting reading, so please come back to find out how this works. Also if you know anyone in the retail industry that does deliveries, why not email them a link to this page and share the knowledge.

If you want to give Route2GO a try and get us to compare a few of your routes for free with no obligation, contact us.

September 28, 2010 Posted by | Delivery, driving, Freight, Furniture Delivery, geosmart, GIS, location based services, map tools, Marketing, new zealand, new zealand maps, Return On Delivery, route optimisation, Route2GO, Sales, software, Uncategorized | , , , , , , , , , , , , , , , , , , , | Leave a comment

GeoSmart is at Trafinz

commGeoSmart is at the Trafinz conference this week in Wellington this week. Over the last year it has been developing real time traffic solutions including AA Traffic. AA Traffic was developed for the NZ Automobile Association to assist motorists in identifying traffic incidents ranging from road works through to accidents and road closures resultant from a wide range of causes including in recent days earthquakes and flood damage.

As part of the data collection and applications developed in this area, GeoSmart has been collecting real time vehicle traffic flow data throughout New Zealand on all roads from State Highways to connector roads. In addition to viewing this to assist us in our real time traffic services, we are also storing this data so that it can be used historically.

We already have around 4 months of historic traffic flow data that can be used by traffic engineers, consultants, councils and other authorities for analysis, planning and forecasting. It can be delivered in a variety of ways. For example if someone is working on a project for a specific road segment or network, we can make available data for that location by time of day, day of week to enhance the quality and quantity of the information being analysed. that information could be provided as a CSV file or for overlay in a web mapping or GIS environment.

Feedback so far from attendees at the conference has been very favorable and we are now looking at ways of working with organisations who will find this information of value.

We are also working with Fleet Management companies who are interested in the potential to allow their clients to not only see their vehicles on a map, but to also be able to see real time incidents and traffic flow on the same map. This would enable dispatchers and fleet controllers to make decisions based on real time and historical data on routes to use. This can have value to all sorts of road users from emergency services through to transport and distribution companies, meter readers, field service companies, to name a few.

An example of the use of this data is in the September issue of Metro Magazine’s feature on ‘The Best Places to Live in Auckland’ for which we calculated commuter morning drive times into the city from around 50 suburbs.

GeoSmart already has API’s, Web Services and applications available in the field 0f route optimisation. Companies using this technology have enjoyed significant ROI by being able to reduce travel distance and time, which also has the byproduct of reducing CO2 emissions. This means being able to provide a better service to their customers, while also increasing productivity and profitability. In the future we anticipate being able to add real time traffic into the equation for real time route optimisation.

GeoSmart is now planning meetings with traffic engineers, local and regional Government and other organisations to discuss how the real time and historic traffic flow data may be used and welcomes the opportunity to meet with any interested parties to discuss mutual opportunities.

September 7, 2010 Posted by | AA Traffic, driving, Freight, geosmart, GIS, gps, location based services, map tools, maps, new zealand, new zealand maps, real time traffic, route optimisation, Traffic, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Bartercard is on our Map

Our latest SmartFIND client is Bartercard, who have a new website called Bartercard Maps launched this month.  This is an awesome tool for Bartercard members to find others to trade with on the basis of location.

We have already experienced its value in planning for our Bizzone Expo trips coming up in Wellington and Christchurch. We were able to go onto the Bartercard Maps website and find accommodation close to the exhibition venues, which we could pay for using Bartercard Dollars. The key difference to the traditional Bartercard book and their traditional online directories, is that you can now search for services specifically based on location.

Are you planning on visiting one of the Bizzone Expos? If you are, we would like to give you a free ticket, valued at $20 to whichever one is nearest to you.  All you need to do is to subscribe to our newsletter and the next newsletter will contain a link so that you can print off a free ticket before you go.

While the printed directories are very useful for getting more in-depth information about member companies and what they offer, often when you need a service, the book might not be handy. If you want to use trades people, purchase goods or services, a key element in your decision making is often about proximity. The closer they are to you, the easier it is going to be to do business with them, whether they come to you, or you go to them. If you are away from your office and you want a service handy to where you are, all you need is your Bartercard Account details and a browser.

Speaking from direct experience, this will generate more business for Bartercard members. Normally we would have simply searched for the nearest accommodation to the venue, or gone back to previous places we had stayed. We would not have been staying at the venues we selected if it wasn’t for the new New Zealand Bartercard Maps website.

If you are not a Bartercard member, you will not be able to drill down into this site, but it has some great features. You can search by Business Name, Keyword, category or industry and location, the latter 2 using an Auto-completer (searches the database as you key in the search word/s to help you find exactly what you want without you having complete the entry and avoiding errors).  You also have the option to use the SmartFIND map tools to pan or zoom the map to a location and have it limit the search to the section of map you are currently viewing.

Another useful tool is the ability to go back to Points of Interest (i.e. Bartercard Members) that you have recently looked at within the session. You can also save particular locations as favourites, which are saved to your profile. So for example, I have saved the accommodation providers I have selected for our upcoming trips.

This is a great example of combining location based services with a directory based business, which will generate more revenue for the members using GeoSmart SmartFIND Webmap technology. We are delighted to have Bartercard as a client and as a new showcase site for our services. Above all we are delighted to have another opportunity to show that web based mapping sites will provide a Return On Investment for our clients.

May 12, 2010 Posted by | Auckland, geosmart, GIS, lbs, location based services, map tools, maps, Marketing, new zealand, new zealand maps, proximity based marketing, Sales, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

2011 Rugby World Cup

The Rugby World Cup in Auckland is just over a year away and GeoSmart is looking forward to the opportunities that come with it. As New Zealand’s premier location-based services (Mapping) company there are many areas that we will be looking at. These include:

  • Cartography. We produce many printed maps. These include map books for Wises and the NZ Automobile Association, as well as several travel atlas products for various organisations such as the New Zealand Motor Caravan Association, which includes locations of Points of Interest of unique interest. We also produce custom maps for many organisations ranging from hotels to regional tourism organisations.
  • Car Navigation. GeoSmart is the provider of map data and Points of Interest for the leading brands including Navman and TomTom. Many people coming from overseas will be able to use our map data to find the venues, accommodation, attractions, parking, bars and much more for the Rugby World Cup, making their trip stress free. We also now offer real time traffic to car navigation which would be great if you are trying to get to a venue close to kick off.
  • Real Time Traffic. We built and manage the new AA Traffic service. This service provides information on traffic incidents that might interfere with people getting to the match on time.  We do this with a number of services including subscription alerts via Email and Text Messaging, which can be found on the AA Traffic website. Traffic is also shown on other AA websites, Roadwatch and AA Maps. Real Time Traffic is also of course available on your car navigation product such as with Navman.
  • AA Maps website. This website is the perfect site for local and overseas travellers. A significant proportion of web traffic to AA’s websites come from overseas and this includes AA Maps. People are guided here with links from affiliated motoring associations around the world as well as people looking for services such as driving directions. This is a great site for people planning their routes, looking for other things to do while they are travelling, where to stay, where to eat and drink and where to have some fun and adventure.
  • Mobile Applications / Location Based Services. We are working with several companies who are developing applications for smartphones such as iPhone and Android. When your mobile knows where it is, it becomes easy to use GeoSmart’s highly accurate data about New Zealand roads and points of interest to add value to people touring New Zealand following the rugby tournament.
  • Web Mapping. Many companies use GeoSmart’s web mapping tools in their custom environments. Examples may be found on our home page. If you are looking to add maps, points of interest and turn by turn directions to your site, we would love to chat with you about how we can help.
  • Carbon Friendly. This has become a very important topic and one that we are committed to supporting. We are able to support concepts such as Eco-Routing, in effect, finding the route that uses the least fuel and carbon waste. Our RAPIDcV has been continuing to drive all of New Zealand at around 15cm accuracy, not only getting an accurate road centreline but also measuring the road’s inclination and even the camber of corners on the road. This highly accurate data allows us to support organisations focused on sustainable eco friendly policies.
  • Multi-modal routing. We have been developing solutions supporting the ability to guide people through various means of transport from foot to motorised. This includes situations where one trip might include different forms of transport. Rugby fans might use a combination. For example, they might drive to a carpark, then use public transport, finally walking from there to the match venue via restaurants and bars. Each transport medium has its own set of rules. For example a person walking, doesn’t need to worry about one-way streets and may be able to take advantage of short cuts through arcades etc, to get to their destination.

Whilst the Rugby World Cup may be over a year away, GeoSmart is working closely with our partners to assist them in achieving their goals, through the use of our data, web services and API’s and other products. If you would like more information, you will find our contact details here.

March 7, 2010 Posted by | AA Maps, car navigation, carbon footprint, cartography, driving, driving directions, geosmart, GIS, gps, iphone, lbs, location based services, map tools, maps, Mobile maps, navman, new zealand, real time traffic, route optimisation, Rugby World Cup, satnav, Sport, tomtom, Traffic | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Route2GO Improving Productivity and Profit for New Zealand Companies

GeoSmart has just released a new version of  Route²GO as a web service, providing vehicle route optimisation for company fleets as small as one vehicle, but scalable to any size of fleet.

This new service is based on what we know of in the industry as The Travelling Salesman problem. In effect if I have x number of places to visit in a day, what is the most economic order to do them in?

Typically route optimisation involves buying an expensive piece of software that only large companies (by NZ standards) can afford, together with employing an expensive engineer to run it. GeoSmart has now released the same technology as a web service, pricing for which is transaction based. This means that it can be used by a furniture store with 1 truck, as easily as for a large company with many vehicles.

There is a small amount of work involved in order to access the web service, which can be done by web developers or anyone who understands how a web service works. It could be merged with something as simple as a spreadsheet, or tied in to a legacy application. It would work very nicely with a range of applications from CRM, Accounting Software, ERP, dispatch and more.

For technical details on how Route²GO works, please visit our Developer Pages. For examples and more information on the benefits, we have information here.

Now we are looking for NZ partners. We do not typically sell solutions to end users. We work with partners who can add this service as a value add into their solution, or perhaps even create a new niche solution. We have some partners already in this space, including companies like Gen-i and Navman Wireless, but we are also keen to find more.

Many products have a long ROI period, which makes them hard to sell, especially in today’s economy. Pricing for Route²GO is transaction based. This means that until you start using it, you pay nothing. Pricing is also scaled based on volume over a year and also the amount of detail in our output. The cheapest result is simply the order to drive the visits in, with the option of estimated driving time and distance for each stop. The next step includes turn by turn driving instructions and the full monte includes the ability to view and print out full turn by turn directions complete with route and locational maps, that can be panned and zoomed before printing or importing into an application.

What skills do you need? If you can structure a query as outlined here, then you have the requisite experience. We offer a free Developer Agreement to companies looking to partner with us. There are no costs associated in developing a solution or testing with this web service.

We are happy to meet with potential partners or clients, to discuss their needs and help them find the best solution both in the web service and the integration, but our part stops at that point as we do not compete with our channel.

Want to know more? Contact us.

November 30, 2009 Posted by | AA Maps, car navigation, Delivery, driving, driving directions, Freight, geosmart, GIS, gps, lbs, location based services, map tools, maps, navman, new zealand, new zealand maps, optmisation, route optimisation, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment