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Business Intelligence for Security and Alarm Companies

I just read a story about an application in the US which I posted on our Facebook Page about an alarm company which is providing an application for people who use their home alarm systems, which uses geofences (a line around an area, such as your property)  drawn with a mouse on a map to send a notification to people’s mobiles when they have left home, but haven’t set the alarm.

Of course the first thing I thought of was why didn’t someone in New Zealand think of that. The answer is probably that alarm and security companies in New Zealand are probably too focussed on BAU (Business As Usual) although I’d love to be proved wrong.

Of course GeoSmart has the technology to enable a solution like this. It would be easy to do and could be a huge value add to the purchase of a home burglar alarm. I’d probably go a step further and enable the possibility of arming the alarm remotely when you realise you have dones this and you have already left, or the ability to disarm it if you have someone at home that doesn’t have the code and has just set the alarm off.

I had previously thought that the security industry could use our BIonaMAP application as well, but have focussed on industries where we already have client demand. As you can see on the web page above, BIonaMAP allows you to see your customer locations on a map and run queries from your business data and view it on a map. This could include:

  • Show all customers on a map who have a particular type of alarm
  • Show all customers whose alarm needs a preventative maintenance visit
  • Show all customers who hasn’t ad a visit or sales call within a certain period of time
  • Show all customers in an area by the number of security guard visits
  • Show scheduled visits by security guard run on different nights of the week, different staff in different colours
  • Show results of sales calls including yes, no, maybe or by competitor brand
  • Show domestic clients by demographic
  • Find new clients by demographic statistics e.g. household income right down to street addresses within a mesh block

As an example, this picture illustrates using BIonaMAP to find areas where the people have lived in their homes for between 5 and 9 years AND have a household income of over $80,000 p.a. which could possibly be a good target market to purchase monitored home burglar alarms. BIonaMAP can even provide street addresses for the houses within those shaded areas.

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March 28, 2012 - Posted by | Auckland, Business Analytics, Business Intelligence, Business Tools, geosmart, GIS, iphone, Mapping Applications, new zealand, sales territory, Uncategorized | , , , , , , , , , , , , , ,

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