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Lost In a Box is Back

Last year we partnered with The Edge in their cool location based competition Lost In a Box. As we blogged at the time, it was hugely successful with over 3 and a half million page impressions over 3 weeks in over 200,000 unique browser sessions. This proves what we have been saying for so long, that people love location based competitions.

This year The Edge came back to us and said they want to do it again and we were delighted to partner with them on Lost in a Box 2. By the look of the map it is even more popular this time as they add new concepts, including hiding 2 people in the box instead of one.

We’ll be looking forward to seeing Lost in a Box 2 break new records for engagement and have enjoyed participating with this campaign.

So if you haven’t tried it already, why not go and check it out yourself?

If you have any questions about how to use location in your next campaign, please contact us.

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September 5, 2011 - Posted by | AA Maps, competition, competitions, geosmart, lbs, lbs games, location based services, map tools, Marketing, new zealand, new zealand maps, proximity based marketing, Radio Advertising, viral marketing, Web Map, web maps | , , , , , ,

1 Comment »

  1. next year (if) make it so noone elses guess is visible, it slows down the map and its cheating, last year there were about 5 votes on the right location then someone blurted out the location and then there were about 4000 within a day. it would be great if you could _only_ see your own guess and not be allowed to see anyone elses.

    Comment by da | September 17, 2011 | Reply


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