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Location and Shopping – Tomorrow Becomes Today

This morning I was watching a podcast on Unterther.TV which was an interview with Ken Harlan of MobileFuse, a Mobile advertising network. Their core business is publishing ads on mobile applications and web pages, but the discussion that got my interest was about people using their own Smartphone devices to do their shopping. This piqued my interest because one of the areas of shopping in the future is about navigating the grocery store and shopping interests.

GeoSmart is often found at the leading edge of location based technology, working with partners to come up with new applications and helping build the future that one day we will take for granted.

Sky and Sainsbury’s Supermarkets have collaborated to put iPad mounts with chargers in supermarket trolleys. The story suggests you might like to watch sport news and other entertainment.

The idea sort of appeals to me, but I can hear my wife saying “Don’t You Dare!”

But there are more powerful opportunities and I’m sure where Sainsbury’s really want to head with a company like MobileFuse would go something like this:

1. A Sainsbury App that gives you access to their product list including using your Smartphone scanner as you consume product at home to generate your shopping list. When you are ready to go shopping, the app would navigate you to the nearest store to your current location or a selected location such as your home or other destination, so your frozen goods stay cold.

2. Having checked in, you could be notified of any friends or family that are also in the store, or in the neighbourhood, or not:)

3. The App gets to know the sort of things you like to buy and shows you ads of similar products that may be of interest. This could include showing you videos about the product as you are walking around the store, it might even share recipes for you.

4.  Where I get excited is that it could show you where to find all the products you want, in effect order the shopping list so that it lets you know which product to get next as you go down the aisle so you don’t miss anything. In a chain, location based mapping and indoor navigation information could be uploaded for any store in the country, so that anywhere you go, you don’t need to know the layout.

5. This brings in loyalty programs that recognise you and offers you deals based on products that meet your profile and would be of interest to you.

6. You scan your products into the basket in the same way as they have done in stores like Albert Hein in the Netherlands, but the difference is that you do it on your own device and probably also have contact-less payment at the check out.

This may sound futuristic but self scanning was a struggle to introduce not that long ago. I think in a few years time you might find yourself doing it. Hopefully we will have assisted in this.

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August 31, 2011 - Posted by | Business Tools, Check Ins, Distribution, driving directions, geosmart, Indoor Navigation, location based services, map tools, Mapping Applications, maps, Marketing, Mobile maps, new zealand, proximity based marketing, Retail, route optimisation, Sales, social networking, Web Map | , , , , , , , , , , , , , , , , ,

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