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Franchise Territory Mapping Part 1

A few days ago I blogged about a new application we are launching soon which will allow you to create business territories in a Software as a Service (SaaS) environment. The great thing about this is that it doesn’t require the installation of any software, all you need is a web browser and an account.

Location based business analytics usually requires expensive GIS software and people with GIS experience to operate. One of the concepts we are big on at GeoSmart Maps is providing access to this type of technology to any business people who need information, without requiring specialist skills. By providing solutions like this, Route2GO route optimisation and others in a browser environment all you really need is business expertise and the desire to improve business efficiency and profit.

The franchise industry is of course about location and often involves creating territories, which are then licensed to the franchisee. Key concerns about these territories is that they offer a viable business opportunity and are priced according to the potential earning capacity and customer base. The GeoSmart solution makes it easy to do this. First of all, creating a territory is as simple as clicking with your mouse to create a polygon covering the area of the territory. Territories can be ‘snapped’ to each other so that boundaries can align perfectly.

Where a territory comes with existing clients, they can be displayed on the map and an associated table can provide the ability to display a count of existing clients and related tabular information, which can contain any required information that can be uploaded from the accounting package, CRM or franchise software.

For example if it was a lawnmowing franchise, it could display and list each customer with their address, frequency of mowing, the dollar value per job, whether there payments are up to date, how the customer was acquired and how long they have been a client and so on. It might show the last date the client was serviced, or the next date that their lawn is due for mowing.

Within the application, Boolean queries can allow the franchisee or franchisor to visualise their clients on the web map based on the criteria in the tables. For example you could display all clients on the map that are due for mowing and use this to plan which clients to visit today. You could view the most profitable customers on a map.

You could view customers by acquisition method which could be valuable for marketing purposes, displaying all clients who responded to print advertising, letter box flyers or word of mouth recommendations. This could be analysed to identify not only what methods of marketing work,  differences by neighbourhood. It is amazing how visualising information on a map can highlight information that you may not notice when looking at reports and spreadsheets.

Franchise territory mapping can be a major asset to the franchise industry, helping people quickly and easily work on their business as well as in it. If this is of interest to you, please feel free to contact us and bookmark or subscribe to this blog where we will be providing more information on how to using territory mapping to improve your business.

January 12, 2011 Posted by | Australia Maps, Business Analytics, geosmart, GIS, location based services, map tools, Mapping Applications, maps, Marketing, new zealand, new zealand maps, ROI, route optimisation, Route2GO, SaaS, sales territory, software, territory management, Uncategorized, Web Map, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Courier Drivers ‘Have to speed’ but could route optimisation help?

A story in the Taranaki Daily News this morning, statements were made that courier drivers “have to break the law in order to survive”. In effect it said that due to pay rates owner drivers had to drive above the speed limits and work longer hours in order to survive financially.

Whilst the debates continue over regulations, there may be other things that courier companies can implement that may help.

GeoSmart has a solution called Route2GO Lite which we have blogged about before which may be able to help. This cost effective service can calculate the most cost and time efficient order in which to do a set run of jobs. If a driver can do more work in the same amount of time, they will have less pressure on them. They will have the ability to do more jobs in the same amount of time or at least not have to risk breaking the law in order to complete their day’s work. Now obviously this won’t work for all couriers, but it can work for those who have a run assigned to them.

As per this blog, we will happily process a number of historic runs for free, to allow a comparison between the time and distance travelled and the sequence our service would recommend. In effect we can show the improvement at no cost or risk.

A number of Fleet Management companies including eRoad and International Telematics, who use GeoSmart Maps in their systems have a digital hubometer which means that drivers don’t have to get out of their vehicles to note the distance travelled from stop to stop for their logbooks. Of course all good Fleet Management companies have the ability to  show where tracked vehicles have been, at what time as well as driver behaviour including when and where they stopped, which can assist with compliance both from a business practice perspective and for legal requirements. An additional benefit is of course the ability to claim back Road User Charge (RUC) rebates by being able to prove the distance travelled on private roads and property.

January 12, 2011 Posted by | Delivery, Distribution, driving, Freight, geosmart, gps, location based services, map tools, Mapping Applications, maps, new zealand, new zealand maps, Return On Delivery, ROI, route optimisation, Route2GO, SaaS, satnav, software, Uncategorized, Web Map | , , , , , , , , , , , , , , , , , | Leave a comment