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Bartercard is on our Map

Our latest SmartFIND client is Bartercard, who have a new website called Bartercard Maps launched this month.  This is an awesome tool for Bartercard members to find others to trade with on the basis of location.

We have already experienced its value in planning for our Bizzone Expo trips coming up in Wellington and Christchurch. We were able to go onto the Bartercard Maps website and find accommodation close to the exhibition venues, which we could pay for using Bartercard Dollars. The key difference to the traditional Bartercard book and their traditional online directories, is that you can now search for services specifically based on location.

Are you planning on visiting one of the Bizzone Expos? If you are, we would like to give you a free ticket, valued at $20 to whichever one is nearest to you.  All you need to do is to subscribe to our newsletter and the next newsletter will contain a link so that you can print off a free ticket before you go.

While the printed directories are very useful for getting more in-depth information about member companies and what they offer, often when you need a service, the book might not be handy. If you want to use trades people, purchase goods or services, a key element in your decision making is often about proximity. The closer they are to you, the easier it is going to be to do business with them, whether they come to you, or you go to them. If you are away from your office and you want a service handy to where you are, all you need is your Bartercard Account details and a browser.

Speaking from direct experience, this will generate more business for Bartercard members. Normally we would have simply searched for the nearest accommodation to the venue, or gone back to previous places we had stayed. We would not have been staying at the venues we selected if it wasn’t for the new New Zealand Bartercard Maps website.

If you are not a Bartercard member, you will not be able to drill down into this site, but it has some great features. You can search by Business Name, Keyword, category or industry and location, the latter 2 using an Auto-completer (searches the database as you key in the search word/s to help you find exactly what you want without you having complete the entry and avoiding errors).  You also have the option to use the SmartFIND map tools to pan or zoom the map to a location and have it limit the search to the section of map you are currently viewing.

Another useful tool is the ability to go back to Points of Interest (i.e. Bartercard Members) that you have recently looked at within the session. You can also save particular locations as favourites, which are saved to your profile. So for example, I have saved the accommodation providers I have selected for our upcoming trips.

This is a great example of combining location based services with a directory based business, which will generate more revenue for the members using GeoSmart SmartFIND Webmap technology. We are delighted to have Bartercard as a client and as a new showcase site for our services. Above all we are delighted to have another opportunity to show that web based mapping sites will provide a Return On Investment for our clients.

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May 12, 2010 - Posted by | Auckland, geosmart, GIS, lbs, location based services, map tools, maps, Marketing, new zealand, new zealand maps, proximity based marketing, Sales, Uncategorized, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , ,

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