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AA Traffic Subscriptions Peak During Auckland Bus Strike

Subscriptions to the new AA Traffic service peaked during the Auckland Bus Strike according to AA Traffic spokesperson, Phil Allen. “Many Auckland commuters turned back to their cars as a mode of transport during the strike. As the strike continued we saw many people subscribe to our new Real Time Traffic service in the expectation that, without buses, there would be many more cars on the road. Fortunately it was also school holidays so the additional vehicles on the road still left traffic levels not too different from the normal work and school week.”

Feedback from people affected by the bus strike varied. Several said that they enjoyed walking or cycling to work and, subject to weather conditions would continue to do that. Others had more difficulty, such as having to catch taxis to hospital appointments or getting children to school. It is likely that for some time at least, many commuters will go back to the comfort of the car, some even saying that driving is cheaper and more convenient.

AA Traffic is a new service developed by GeoSmart Maps for the New Zealand Automobile Association, which offers email and SMS traffic alerts, as well as displaying them at AA Maps, Roadwatch and sent direct to certain Navman car navigation devices, which is offering extra special deals for AA Members.

October 20, 2009 Posted by Luigi Cappel | AA Maps, Traffic, car navigation, driving, geosmart, gps, location based services, maps, navman, new zealand, new zealand maps, real time traffic, satnav, web maps | , , , , , , , , , , | No Comments Yet

AA Traffic is here

For the last year we have been flat out developing our Real Time Traffic solution, aka AA Traffic. This has been a huge undertaking with so many elements involved. As you may know, GeoSmart is a wholly owned subsidiary of the New Zealand Automobile Association. NZAA is the first and only motoring association in the world so far to own a mapping company and thereby have access to its own mapping data and the ability to create solutions.

One of the biggest issues today is traffic and as a motoring association, an incorporated society owned by its members who are motorists, a key concern for it is to keep motorists moving. This presents a problem in a country where there appear to be more cars than people. In Auckland particularly, traffic issues are compounded by the many people who feel that the public transport system doesn’t meet their needs. That’s without taking into consideration the current bus strikes in Auckland which have seen some schools missing 15% of the students today. In August Michael Barnett, Chairman of the Auckland Business Forum quoted comments in the NZ Herald of 10 years ago that then the time-cost to business for Auckland was around $1 billion!

AA Traffic by GeoSmart was not designed to solve problems, rather to inform road users and give them information that will help them decide on their driving route, or perhaps to reconsider whether they want to be on the road at all. The system is to complex to explain, but fundamentally this is how it works.

Data Input

We have established relationships with emergency services, New Zealand Transport Agency, several councils and other organisations who continually feed us with information about accidents, incidents, road works, events and anything  else that could interfere with normal throughput of NZ’s roads. This information is managed by call centre staff who work shifts covering 24 hours a day, 7 days a week. The system is designed to collate all of this information, eliminate false positives, verify the source and quality of the data and much more. We even invite AA Members to tell us about incidents they find, by dialling *223 on their mobiles.

Data Output

The information is then disseminated to be transmitted across many channels. The first ones are AA Maps, which is our flagship mapping site, supporting routing, searching for Points of Interest and much more. What better way to plan your trip or holiday, than to be able view the route, including any traffic issues that might affect you before you drive, then print the route with turn by turn directions, to take for your navigator in the car.

We have totally revamped AA’s Roadwatch website. You can now preset the region that has the greatest relevance to you and by setting up a free AA Maps account, have Roadwatch automatically open to the page in your web browser. This automatically refreshes every 5 minutes to give you the latest information.

We now have additional subscription  services that you can find at the new AA Traffic website. These are Alerts that you can receive by email or direct to your mobile phone. Services available are the Route Alert, Area Alert and Weekend Getaway. If you are an AA Member, you can try the email Alert services for free until the end of the year and if you use a Telecom mobile, you can access the Alert service for free on your mobile until the end of the year.

Of course we are very serious about safety and as we can’t tell whether you are in your car, or driving when you receive our alerts, we place a condition on users of our services, that they do not view them whilst driving.

In addition to these services, we are now sending AA Traffic information directly to compatible car navigation devices. This has significant benefits because if the device knows where you are going and the route you are taking, it is able to alert you about an incident (even if it occurred after you started driving) and offer you an alternative route. The first devices on the market come from Navman. There are a number of other brands of car navigation offering this service on the way. If you are on the road a lot, even if you know how to get to your destination, you can’t know about what’s happening or going to happen on your route. This should be of significant benefit to all regular road users, whether emergency services, trades people, sales people and merchandisers, taxis and many more.

Now of course we want people to know about it and will be running a number of marketing activities to share the word. You can expect to see advertising material about AA Traffic in a range of media and of course we invite you to try it out for yourself.

If you are on Twitter, you can now follows us here, and we al;so have a Facebook Fan Page where we update information and also run competitions and invite people to share their stories or information. If you are on Facebook, why don’t you join in and keep in the know?

October 12, 2009 Posted by Luigi Cappel | AA Maps, car navigation, competitions, driving, driving directions, facebook, geosmart, gps, location based services, map tools, maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

A World first with TomTom on iPhone

New Zealand is the first country in the world to get TomTom car navigation on iPhone and of course it is using the latest GeoSmart Maps.

Whilst the penetration of iPhone in New Zealand isn’t huge, the timing is perfect, in a competitive market with Telecom’s XT network and the new models of iPhone now being available. The new laws about not using hand-held mobiles fit perfectly too as there is a new accessory available which is in effect a TomTom car kit, comprising a windscreen mount which allows you to also use your phone in hands-free mode.

TomTom has taken advantage of the accelerometers in iPhone. Simply flipping the phone to it’s side, the application will run happily in landscape or portrait mode, which is also supported by the car kit. The car kit includes a speaker and microphone, external GPS (so it can even work with iPod touch) and it can connect to your car stereo system.

August 16, 2009 Posted by Luigi Cappel | Mobile maps, car navigation, driving, driving directions, geosmart, gps, iphone, maps, new zealand, new zealand maps, satnav, tomtom | , , , , | 2 Comments

What Tools Do You Need to Build a Mobile LBS Application Part 5

Route Optimisation

Time is a commodity you can’t buy more of, people are getting busier all the time. So far we have talked about being able to access and view a map, search for street addresses, Points of Interest and get driving directions to or from a location. We have looked at getting the coordinates of a location to display it on a map and we have looked at Reverse Geocoding to get the nearest street address to the location of a person or object.

The next thing is, what if you want to visit multiple locations on the same trip. You might be a merchandiser or service person with several visits to make and it doesn’t matter what order you do them in. You might be on holiday and wanting to explore the many attractions around you, or you could be visiting Open Homes.

It isn’t easy, looking at a map, to sort out what order to sort your visits into, you could get a pencil and a ruler and try to work out the route in your map book, or you could run your pen across the pages, as if completing a maze to sort out the order, but eventually you would have such a big mess that you would have to buy a new book. Of course this blog is about LBS, which typically means that we are developing applications for a mobile phone, that means that the user quite possibly doesn’t have a map book on them, or at the very least, doesn’t want to deface the book.

Here comes Route Optimisation, or as we call it at GeoSmart, Route2GO. Route Optimisation runs a very complex set of algorithms which look at every possible sequence of stops and comes up with the best order to do your visits. In its simplest form, it allows you to set your start and end points (which could be the same) and then tells you what order to make the visits in. The end result will be fewer kilometres travelled, less fuel, less time and less cost. This way of calculating is called The Travelling Salesman Problem. This concept is also great for people like the delivery truck for a furniture store. The optimised route tells the driver not only what order to do the deliveries in, but in reverse order, tells him how to load his truck so he doesn’t have to keep moving heavy objects around the truck, wasting time and energy and of course reduce carbon emissions and pollution.

There is also complex Route Optimisation. In this scenario there are all sorts of exceptions. For the purpose of this blog, we’ll keep it simple and limited to one day, because in a mobile situation, that’s probably all you would do, although of course you can do far more detailed planning in the office, for example a service manager could be planning how to meet their contractual commitments with multiple vehicles, multiple drivers, who don’t necessarily work on the same day and all sort of restrictions on the client side, such as day of the week, time of day etc. But I said I wouldn’t go into that.

Imagine you are in Queenstown on holiday and you are using one of the Proximity Based Marketing examples, we outlined for the Location Innovation Awards, where you want to visit multiple attractions. Some services like the Bungy Jump are a bit of a drive and others are close by, so you have logistical situations as to how to fit the most experiences into a day. But in order to do the jet boat ride and the Earnslaw cruise, there are time constraints and you have to be at certain places at certain times.

Imagine you are house hunting and a number of the properties you want to look at have Open Homes, which are on at different times.

Complex Route Optimisation would let you specify the times you have to be at certain places and also lets you set the amount of time you want to spend at each one. For Open Homes you might plan, say 15 minutes at each property, but the tourist activities have different times. The jet boat ride might be 45 minutes and the Earnslaw cruise an hour and a half. This tool would allow people to really get the most out of their day and at the same time drive the least distance, least time and cost for travel.

These web services are available as web services and can work very well on a mobile if the application is designed properly. Of course you could also use them on a web site and then have the results sent to the computer as SMS or perhaps a link that open the mobiles browser.

An application that provided these services would use a number of the tools we have previously discussed.

  • You need to identify and geocode the locations to confirm where they are and enable the optimisation.
  • You will want to be able to view the locations on a map to verify what is happening, both for confidence and comprehension.
  • You will need to use the Points Of Interest Web Service to look up street addresses and a database (either your own, a custom one such as seen at Bayleys or Professionals Real Estate.  or subscribing to some of the Point of Interest (POI) categories that GeoSmart offers which cover everything from geographical and historical to cafes, restaurants, attractions etc. You can see loyts of examples on AA Maps.
  • The Directions API would be used once you had established the order of the locations you are visiting and can provide turn by turn driving directions on your mobile from a to b to c and so on.

Just as an aside, the GeoSmart POI database contains additional contact information including phone numbers, email, web site etc, where appropriate. This means that you can also provide links in the mobile application so that people could add information to the contact list in the phone, or the ability to directly call the number from the application, without having to memorise, or copy and save the number.

So now you have used a number of GeoSmart tools (web services and API’s) to create your mobile LBS application. GeoSmart has many more tools available and we don’t stop. Our guys are constantly coming up with new tools and applications. If you haven’t found everything you need to develop your application or concept on the Developer Page, leave a comment or question, or contact us by email at info@geosmart.co.nz.

This was the last blog in this series, but there are many more interesting concepts and stories to tell you about, so please keep coming back, bookmark the main blog page or subscribe using your favourite RSS Feeder. And please feel free to comment, it would be great to share your comments and ideas.

April 6, 2009 Posted by Luigi Cappel | AA Maps, Delivery, GIS, Marketing, Mobile maps, awards, cartography, driving, driving directions, geosmart, gps, lbs, location based services, location innovation awards, map tools, maps, new zealand, new zealand maps, optmisation, proximity based marketing, route optimisation, satnav, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

What does LBS have to do with advertising media?

The world of information technology and communications (ITC) is changing at a rapid pace and some of the changes have been subtle and unexpected. Some things take a long time for people to get their heads around, but sometimes they just start doing things and take them for granted. Social networking is a classic example that businesses are now trying to understand how they can get involved.

Technology is changing the way we live, the way we interact with each other and the way we interact with the businesses and services we enjoy.

Last week there was a news story, saying that TVNZ is planning to lay off 90 staff, as it moves to save $25 million. In it,  Chief Executive Rick Ellis was quted as saying that the layoffs represent approximately 25% of the costs reductions needed due to falling advertising revenue. I don’t recall who it was but someone recently was telling me that they never watch TV advertising but one evening he and his wife decided that the would watch the TVC’s. The next morning he asked his wife what brands were represented in the TVC’s they watched the previous night, she couldn’t name one.

People can avoid TV commercials by recording their programs with MySky and now of course Tivo has also launched in New Zealand. I don’t know if it works in New Zealand, but in the US I believe that you can program your Tivo to not even record advertisements at all as there is an encoded message that tells it when advertising starts and ends.

Around the world there are newspapers closing down, going out of business because not enough people are buyig them any more, which means they can’t sell enough advertising to keep them going and people are choosing other media such as the Internet to find their news.

Huge numbers of people are favouring their iPods and other MP3 players instead of listening to the radio. People are buying less music CD’s because they have access to other media such as iTunes, YouTube and MySpace to mention a few legal ways they can access their entertainment.

Then of course there is mobile and virtually everyone has a mobile phone and sometimes two.  The days that your phone was only for voice and SMS are long gone. Today on our mobiles we can check email, take photos and post them onto websites such as Facebook, read or watch the news, Instant Message, check our social networking applications and more.

Then there is the location component. A couple of weeks ago I was able to show my location using Google Lattitude on my mobile to my friends. I was able to monitor my pace and calorie burn on Allsport GPS and post photos that I took on my phone straight to my Facebook page while I was running.

So back to the original topic, what does all that have to do with advertising media. Simple really. If your phone knows where you are and you opt in to services that tell you about things you want to know about, relative to where you are and when you are there, you can be offered all sorts of relevant goods and services that you will want to know about and take advantage of.

This afternoon I was talking to a partner about their participation in a 100km bike race. The bike race would have been sponsored by industry leaders including bike manufacturers, sports drink and supplement brands and other partners. The event and the activity in general takes place on the road, so is very location oriented. If you register for the event, a brand would be very keen to make offers to you. Because you are in the event, they can market very specifically and know that their likely response rate is going to be very high. A LBS application could involve maps and directions, but also relevant Points of Interest. Prior to and after the event they could include where to buy a new bike or bike accessories, or where to get a pre-race service or gear check.

It could include where to stay, where to get healthy food, where to train, where to buy your drinks and supplements, a message as you come near a cycle clothing shop of promotional deals, with an electronic coupon displayed on your mobile phone. It could show you where you can get refreshments on the way or even where to find a public toilet. It can show you where the start points are and a route for the supporters to be able to go from point to point without running into the cyclists. It could help companies or supporters get to a cyclist who has gear damage. Prior to or after the event it could even provide a social network to help you find training partners in different parts of the country, for example if you are away on a business trip and have your bike with you. Sponsorship, brand association can be tied to actual sales promotions, which are triggered by people who have opted in to a service who are close to the store or place where a service is available.

These sorts of service would be opt-in, which means that people sign up to a service and specify when and under what conditions they may be contacted on their mobile. Because the service offers benefits to the user and the user is specifically interested in the sport and active at the time, there is a far greater likely response rate than traditional scattergun media advertising which is traditonally very costly.

GeoSmart of course is able to display maps, provide turn by turn driving directions from anywhere to anywhere in New Zealand. It has a Points of Interest Web Service which can help geocode and display relevant locations like shops, cafes, public toilets etc and the Proximity Tool can assist in identifying relationships between POI which could for example be an alert when a cycle rider is within a kilometer of a bike shop using GPS or other tools to identify the location of the cyclist. This could be combined with a social network, registration for an event, an interest group or perhaps an exclusive service for an event, or the customers of a particular brand, for example you can use this service for free, but only after purchasing an Avanti bike.

If you are interested in concepts like this, please subscribe to this blog, and feel free to leave comments or questions. if you want to talk to someone about any of these ideas, please email info@geosmart.co.nz.

March 31, 2009 Posted by Luigi Cappel | Agencies, Marketing, Sales, awards, cartography, driving, driving directions, geosmart, gps, lbs, location innovation awards, maps, new zealand, proximity based marketing, satnav, social networking, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

GeoSmart adds new features to AA Maps

Are you deciding where to go on your summer holiday around New Zealand, or perhaps looking for a weekend adventure? Before you head out on your Kiwi Road Trip, have a look at what GeoSmart has added to the AA Maps web site.

There are many new and improved features. You can now create your complete itinerary and then change the order of the stops and even check the real time traffic conditions before you leave!

Let’s say you were going to take the kids to Rotorua. You had decided on the Luge, the Agrodome for a ride in the Zoorb, a jetboat ride and the other cool activities they have there, and Rainbow Springs to feed the trout. You set your itinerary on AA Maps and then decided to change the order so that you could finish the day with a meal at the top of the gondola ride and enjoy the views with a nice sunset. Now you can drag and drop the destinations, automatically generating new driving directions from A to B to C to take with you in the car, even showing the travel distance and driving time from one to the next.

You can find your accomodation from AA Maps and when you select it you can look for other amenities such as restaurants within 5km of the property. In this instance my search found 10 within 400 metres of the Millenium Hotel.

You can now set up a free account on the page and store your ‘Favourites’ so that you can find them again later and you can even leave a ‘rating’ once you have been there so that other people can appreciate the great experiences you enjoyed.

Many Kiwi’s feel they know their way around New Zealand and don’t need mapping websites. All good and well, but they don’t know there was a major accident which has blocked the Auckland Harbour Bridge or a slip which has closed the Milford Sound Rd. Now we have included AA Real Time Traffic as well as Traffic Web Cams. There are certain holiday spots that often have traffic jams at peak times such as Long Weekends or the start and end of major holiday periods. In winter there may be ice and snow, or slips that can close lanes or sometimes entire roads. Yu will be able to find this information on the AA Maps web site, where you can select from Minor Accidents, Major Accidents and Traffic Webcams where you can see the traffic flows, refreshed every minute.

If you live and drive in New Zealand, you are probably a member of the NZAA which has many great services to offer you. As a member, these are your services and another important feature is the Feedback button which allows you to tell us whatever you want to, whether it is suggestions for new features, a Point of Interest we didn’t know about, perhaps a restaurant that has changed ownership and has a new name. This is a never ending project as new technology continues to allow us to add new services and features.

If you would like a map on your own website, AA Maps will give you an idea of some of the features GeoSmart can offer you, but wait, there’s more. Many of the services we offer are not relevant to the AA Maps website. Of course there is also the AA Maps Bizlocator, which not only gives you a free map and directions from your company web page, but also lists it with car navigation brands so people in their cars can find their way to you. . We have lots of other services, so if it’s to do with location and you have a need, please feel free to ask us any time.

For more information about GeoSmart, please go to our Home Page. For AA Maps, click here.

This blog is offered as an interactive comunication, so please feel free to comment or make suggestions here as well. We welcome your feedback.

December 1, 2008 Posted by Luigi Cappel | AA Maps, Traffic, car navigation, driving, driving directions, gps, maps, navman, new zealand, optmisation, real time traffic, route optimisation, satnav, tomtom, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

Mapping New Zealand with the RAPIDcV

The car is the brainchild of our GM Phil Allen who says “This is the most advanced mapping car to drive New Zealand roads. We have driven all of New Zealand’s roads with differential GPS before, but this car has leading edge technology. New technologies demand superior quality data.”

While other cars are getting pretty good information and imagery, pretty good isn’t enough for today’s needs. This car is collecting up to a terabyte of data a month from five cameras catching lane information, street signs, turn restrictions and points of interest. We are capturing lane information, road curb and other information of value to councils, road maintenance, utility companies (managing roadside assets) and much more. We are also taking a 360 degree panorama photo every 50 metres.

So what’s leading edge? How about an IMU? This is an Inertial Measurement Unit as used in modern missile tracking systems and allows us to capture data with accuracy of 15 centimetres, even when the GPS signals are weak or lost. With traditional differential GPS accuracy is lost when the satellite signal is poor such as behind volcanic hill shadows and particularly in places in the South Island where the satellites are very low on the horizon or totally obscured from the GPS antenna.

The car is capturing valuable information including inclinometer (the rate of incline and decline of the hill which can be useful for all sorts of things beyond navigation, for example in data for cycling, training for marathons, car rallies. It is also measuring road camber.  By providing road camber information to services such as Fleet Management it may be possible to reduce truck accidents where they approach corners to fast for the height and load, based on knowing the angle of the road camber through corners.

Nothing has been spared when it comes to accuracy. The nature of the work means that we had to use a SUV and the trade off is body roll. To compensate for this we have sonic technology which measures the body roll and this is used in data calculation algorithms making sure that our data is highly accurate.

This unique vehicle is going to enable us to provide for the ever changing demands of new technologies with the best national data ever collected in New Zealand. It is part of our continuous ongoing driving program supporting a range of products including the leading brands in Car Navigation (brands such as Navman and TomTom) and Fleet Management (brands such as Navman, Xlerate, Astrata) as well as clients who will use the imagery to reduce the need to do their own driving.

GeoSmart has built a console to monitor the information and is also creating plug-ins to allow the visual data to be used in conjunction with GIS systems such as Intergraph and has the ability to pinpoint the location of street hardware such as power poles and transformers.

When people see the vehicle, we want them to know what we are up to, so they will understand that we are working to enhance the mapping products and services they use including websites like AA Maps and Wises, the Map Books they carry in their cars and the car navigation devices they use.

December 1, 2008 Posted by Luigi Cappel | car navigation, driving, driving directions, gps, lbs, maps, new zealand, satnav, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

Getting the Best Car Navigation Directions

Every now and then I hear a story about someone who feels that their car navigation device is not giving them an appropriate route and telling them to turn the car around at the earliest convenience.

These days most car navigation devices are so intuitive that nobody reads the manuals. They charge the device up, stick it on the windscreen and get driving. In fact that is pretty much what brands like TomTom encourage you to do. They do also encourage you to go to TomTom Home via your PC and the Internet to download the latest map as well as the current configuration of the satellites so that you get a quick connection in the car. But this is not what I am writing about.

If you buy a new car navigation device using our maps (and given that we have 93% marketshare in the industry, in most cases it is our maps) you can pretty much rely on them being accurate.

There are 2 main reasons why people don’t always get the result they expected.

First of all you can program the way your navigation device gives you directions. Depending on the brand and model, you actually have the ability to influence the way the device works. For example:

  • By default your GPS unit is programmed to navigate via the ‘Fastest Route’. The way that works is that it will have a preference for the higher road classes, i.e. main roads, motorways, expressways and so on. The first reason for that is that major roads are designed for faster throughput. Often the speed limit is higher so you can drive faster. That means that if you can get to your destination by parallel roads such as Great South Rd in Auckland and Manukau and the Southern Motorway, the Southern Motorway will usually be much faster.
  • You can program your car navigation device to drive by the ‘Shortest Route.’ Now it will compute your route solely on driving distance. In some areas this may be quicker, for example many rural roads in the Waikato are long straight roads and in many cases have very little traffic. This could make the journey faster, but this is local knowledge. In urban areas taking the shortest route may well mean getting stuck at compulsory ‘Stop’ or ‘Give Way’ signs at the major roads while the traffic using the ‘Fastest Route’ zips past in front of you while you are waiting.
  • Some devices, such as some of the Navman models allow you to use a ’slider’ function which allows you to weight the routing style to a balance that you like. This is complex and unless you know what you are doing, I would stick with ‘Fastest’ and only change to ‘Shortest’ where you are pretty certain it will get you there on time.
  • Another factor is local knowledge. When you commute or go to certain places regularly, you will have learned about the odd bottleneck which doesn’t conform to the general rules. The GPS unit is a computer and designed to work within a set framework and a local bottleneck does not come into the equation, yet. So the best scenario is to use a combination of your local knowledge and the instructions from your nav unit.
  • Some devices have a lot more functionality. For example they might let you avoid main roads or motorways, avoid toll roads or gravel roads and so on. If you spend a lot of time driving to unfamiliar places, it really is worth having a look through all the menu options to see what you can do.
  • There are many other levels of information in your device including a large file of Points of Interest. These include everything from your favourite brand of petrol, ATM, accomodation or food, as well as public toilets, boat ramps and pretty much everything you could wish to drive to including emergancy locations such as hospitals, accident & emergancy. You can look for these closest to the car or near your destination.

In summary, what you have is a highly sophisticated computer and like most computer programs, most people only use a small percentage of its functionality. I recommend that you start using it on ‘Fastest Routing’ until you are familiar with how it works. Try ’shortest’ when you are not in a hurry, or when you are travelling short distances. Then either read the manual or go through the set up screens and check out all the other great functionality your device has to offer. You will be pleased that you did.

September 22, 2008 Posted by Luigi Cappel | car navigation, driving, driving directions, gps, maps, navman, new zealand, satnav, tomtom | , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

Is your business listed in car navigation?

A few weeks ago we advised that you can have a free map of your business location on your website, complete with driving directions from anywhere in New Zealand. A lot of companies have taken us up on our offer and we would love more people to take advantage of it.

Another feature of the AA Maps Bizlocator is that your company location information will also be provided to the major car navigation brands in New Zealand. Even if you don’t have a website, or don’t want a map of your business location on your site, you can still register your business location on the form, which you can find by clicking on the button that says ‘Add Your Business For Free’ on the AA Maps web page.

By completing your information and after validation, your companies details will be included in the Points of Interest data we supply to all the major car navigation brads including Navman, TomTom, Nav N Go, Horizon, BMW, Siemens VDO and more. This means that if people are in their car looking for your type of business, they will be able to find it and be conveniently guided to your door.

It doesn’t matter what your business is, it could be a cafe, a stationery shop, a dentist or pretty much anything. Car navigation systems allow people to search for businesses by category, close to where the car is at the time or close to the destination the driver is going to.

For example, let’s say someone is going to Rotorua for a sporting event and they need to buy some new runners or a spare bike tyre, they can then find your business without any local knowledge or needing the Internet or a phone book.

The service to you is totally free, the only catch is that you have to log on to your free account at AA Maps at least once a year to confirm that your information is still current.

September 15, 2008 Posted by Luigi Cappel | car navigation, driving, driving directions, gps, maps, new zealand, web maps | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | No Comments Yet

TomTom Launch

As their map providers for New Zealand, it was a pleasure to participate at their 2008-9 product launch yesterday. These guys continue to innovate and their product launch was about great new features.

A couple of features which I really like are the new big speaker which means listening to MP3’s, using the GO720 as a Bluetooth handsfree kit is going to work really well.

I also love the new mount which folds away and means that you can put the whole kit and kaboodle into your pocket and take it with you on the plane.

Watch out for lots of media stories about the new products after the journalists have had time to try them out.

September 9, 2008 Posted by Luigi Cappel | car navigation, driving, driving directions, gps, maps, new zealand | , , , , , | No Comments Yet